From the ZimmComm booth at the #NAMA21 conference I learned all about Curious Plot. It’s the new brand for what we knew as FLM Harvest. The Golden ZimmComm Microphone spent some time with agency President/CEO, Laurie Fleck. Laurie says the agency is working on really upping their digital game with more to be announced this fall. The agency has the …
FLM Harvest is now Curious Plot
For FLM Harvest, it’s time for a plot twist. The 12-year-old company has rebranded to become Curious Plot, a marketing, communications and consulting agency driven to find what’s next for food and agriculture. Same ownership, leadership, team members, clients and services with a new name and identity against the backdrop of rapid transformation in the food and agriculture markets it …
NAMA Announces Top Award Winners
The National Agri-Marketing Association (NAMA) has announced the winners of its top annual awards for Agribusiness Leader, Ag Association Leader and Marketer of the Year. The AgriBusiness Leader of the Year award recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior executive at an agribusiness. Tim Hassinger is retired Pres/CEO of Dow …
The Passing of Steve Drake
It was with a great deal of sadness that I learned of the passing of Steve Drake. I considered him a good friend and someone I could easily talk to any time. He was always happy to offer ideas and suggestions. I’m going to miss him as so many people in the agricultural marketing business will. This is one of …
ZimmCast 669 – Stratovation Group
Hello and welcome to the ZimmCast. Happy Earth Day. This episode is being produced on the 2021 Earth Day and I’ve lost count of all the messages in my inbox or social media feeds as ag and food companies use the opportunity to bring focus to their efforts on caring for our environment. Agriculture has a lot to offer in …
Fastline Marketing Group Launched
Fastline is now a full service agency according to this announcement. The company provides a full suite of digital offerings including website development, SEO, digital advertising, social media and email marketing. Fastline, known primarily for its print and online marketplace for farm equipment, parts and machinery, is rebranding and repositioning as Fastline Marketing Group. The new name highlights an expanded …
ZimmCast 653 – Wrap-up of #NAMA20 Conference
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. The #NAMA20 is a wrap and it was a great show. If you are registered you can still go back and watch presentations. You can also still visit the Connection Point and say hi to those …
ZimmCast 652 – Virtual 2020 Agri-Marketing Conference
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. It is 2020 Virtual Agri-Marketing Conference week and this week’s program will feature some more of the sustaining partners of the National Agri-Marketing Association. You’ll hear from Scott McClure, Brighton Agency; Matt Herman, DTN/The Progress Farmer …
ZimmCast 651 – NCBA Virtual Newsroom and More
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. In this week’s program you’ll hear from Marvin Kokes, Senior VP of Corporate Relations, NCBA. We talk about this week’s Cattle Industry Summer Business Meeting and the virtual ag newsroom we created on AgNewsWire. From there …