Corn Farmers Coalition Seeks New Opportunities

Kelly Marshall

Riders on D.C.’s Metro have been looking at the faces of farmers for seven summers.  This summer they will likely view fragrance ads and real estate commercials, as the Washington Metropolitan Area Transportation Authority rejected the Corn Farmers Coalition‘s annual campaign.  Ads already in place were recently removed following the decision of the board to disallow all “issues and advocacy” …

Advertising, Ag Group, Corn

#RealPigFarming Finalist in PR Awards

John Davis

A program that features real pork producers telling their stories has been nominated for a top national public relations award. The National Pork Board’s #RealPigFarming campaign, developed by Des Moines, Iowa-based PR firm Lessing-Flynn, is a finalist in the Public Relations Society of America’s (PRSA) Silver Anvil awards competition. “We’re incredibly proud of the #RealPigFarming campaign and the results we’ve …

Advertising, Ag Group, Agribusiness, Pork, Public Relations

Osborn Barr Hires Brian Deverman

Talia Goes

In support of the mission to be ag and rural America’s greatest advocate, St. Louis-based agricultural marketing and communications company Osborn Barr (O+B) is expanding its practice groups in 2015, which are focused on fostering specialized expertise, in a more consistent manner to enhance growth with current and prospective clients. To lead the newly created Crops & Agronomy Practice Group, …

Advertising, Agribusiness, Marketing

John Deere Picks McCormick Company for Marketing

Cindy Zimmerman

John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices. “It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere …

Advertising, Agency, Agribusiness, John Deere

AdFarm Brings Ag to Kansas City’s Crossroads District

Jamie Johansen

AdFarm, a full-service marketing communications agency, is the first tenant to inhabit the 1925-constructed building after the property’s transformation to a multi-use commercial space. “Moving is not only refreshing for clients and AdFarmers, but the new office is also more welcoming and conducive for hosting industry events,” says Roger Reierson, AdFarm’s president and board chairman. “The location is close to …

Advertising, Agribusiness, Marketing

Texas Cattle in Super Bowl Ad

Cindy Zimmerman

There was a lot of social media buzz surrounding the 2014 Super Bowl commercial for Chevy Silverado featuring a Hereford bull on the make for some sexy ladies. Texas A&M University reports the cattle in the ad belonged to one of their board regents. Regent Jim Schwertner’s ranch was the set for Chevrolet’s “Romance” commercial, which is slated to be …

Advertising, Livestock, Video

Kruskopf Coontz Adds Two Ag Marketers

Jamie Johansen

Kruskopf Coontz Advertising (KC) announced their new president, Dean Huff. Huff was previously working for Padilla/CRT, MN, where he led the agribusiness practice and was responsible for leading integrated communications. He has also worked for The Martin Agency, Colle McVoy and Saatchi & Saatchi. KC has also hired Duncan Salyer as their new Accounts Manager. Salyer comes from Broadhead + …

Advertising, Agency, Marketing

Chance to Design the AMS Logo

Talia Goes

Here’s your chance to design the logo for the 2014 Ag Media Summit and pocket the money! This contest is open to any AAEA or LPC member or ACT student member of either organization. Things to consider for the logo: It’s the 16th annual event. Location: Indianapolis, Indiana Dates: July 26-30, 2014 Theme: Rev It Up! AMS 2014 Keep in …

Advertising, Ag Media Summit, Agribusiness

Governor of International Marketing Group Announced

Jamie Johansen

Charleston|Orwig announces agency President Marcy Tessman has been elected to a 3-year term as Governor of TAAN Worldwide. TAAN is an international alliance of marketing communications agencies. TAAN is one of the largest independent networks of advertising and communications agencies and has been around since 1936. Today they have 51 member companies operating in 32 countries and 67 cities. “Marcy …

Advertising, Agency, Charleston Orwig, Food