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Trimming the Pork

Laura McNamara

Pork belongs on pig farms or on the dinner table, but, for many taxpayers, pork doesn’t belong in politics. A new blog called The Swine Line is using your average farm animal as a star mascot for fighting “political pork.” Check out these videos from the organization that describes itself as “America’s #1 taxpayer watchdog.” Oh yea, actor Kiefer Sutherland, …

Advertising, Pork, Video

Ag in the Kitchen Inspires New Gaming Software

Laura McNamara

We’ve seen video games based off movies and books and movies based off video games. But, how about video games derived from T.V. shows? Better yet, how about cooking shows? Ludia Inc. is teaming up with Granada America Digital Media to offer a gaming version of the “Hell’s Kitchen” television series. The multi-year, worldwide exclusive agreement with Granada will see …

Advertising, Food, Technology

Those Trustworthy Blogs

Chuck Zimmerman

A little blurb over on WebProNews quotes some information from a bi-annual Nielsen survey of internet users that shows the trust people place in blogs. “Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.” The survey …

Advertising

Rhea & Kaiser Move Rewards Talent with Promotion

Laura McNamara

A look at the latest internal changes at Rhea & Kaiser would suggest the marketing communications agency rewards a job well done with a job on a higher rung of the company ladder. Rhea & Kaiser has promoted Kim Lynch from account supervisor to management supervisor of account services. In her new role, Lynch will oversee all communication programs for …

Advertising, Agencies

Hondo Grows Its Marketing Team

Laura McNamara

The Fort Worth-based Hondo Group is expanding its capabilities in marketing communications. Hondo now has a new account executive, a new junior designer and a new production and traffic manager. The company says it’s eager to put the fresh perspectives from these three new hires to use. “We are very excited to bring in these three talented new employees,” said …

Advertising, Agencies

Osborn & Barr to Promote Becker Underwood Bio-agronomic Development

Laura McNamara

Osborn & Barr is now the marketing firm of choice for Becker Underwood. The global leader in bio-agronomic development has named Osborn & Barr its agency of record. “When we initiated the search for a new agency of record, it was very important to select an agency with a winning track record of effective brand management and marketing communications within …

Advertising, Ag Groups, Agribusiness, Farming, Public Relations, Seed, Technology

Osborn & Barr Boosts Man-Power in Kansas City

Laura McNamara

Osborn & Barr Communications is strengthening its man-power in Kansas City. The office has introduced new personnel to both its account service and financial teams. The Kansas City office of Osborn & Barr Communications (O&B) has significantly augmented its creative, account service and financial teams with the addition of Jason Silvers, Debbie Davids and Kelly Midkiff. “The addition of Jason, …

Advertising, Public Relations

I’ll Be Your Geek Marketer

Chuck Zimmerman

Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …

Advertising, Public Relations

Farm Journal Zeros In on New Crop Acres

Laura McNamara

New crops are, well, cropping up everywhere. In fact, Farm Journal Media reports that a significant amount of new corn acres are popping up well outside the corn belt. Farm Journal says its latest campaign to collect data on new crop acres is unprecedented. The agricultural media company says this data collection campaign will serve as a vital tool for …

Advertising, Ag Groups, Corn, Cotton, Farming, Media

Ham It Up… With The Cow That Loves Chicken

Laura McNamara

It’s a fun way to get a wad of cash… well, a Savings Bond for $1,000 to be exact. Chick-fil-A wants to get consumers involved in it’s “Eat Mor Chikin” campaign, so the food chain is hosting an online photo contest. When you spot that clever little cow urging you to opt for the chicken, start clicking those shutters. It …

Advertising, Food