Translation of Beef Quality Assurance (BQA) materials into Spanish is underway. Veterinarians, producers, and anyone involved with worker training recognize the value of material provided in a language that the employee understands and multiple ways of providing that information, such as written, oral communication, or video. This is a major goal of the BQA program as educational resources expand. I …
The NCBA 2024 Advocate of the Year – Emma Coffman
Back in the early days of social media we used the term, agvocate. But it really is advocating and there is a new 2024 Advocate of the Year. She’s Emma Coffman, from Temple, TX. She was selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. The award recognizes Coffman for her creative use of storytelling across …
Time To Register for NAMA Palooza
I’m all signed up to go to Kansas City this spring for the 2025 NAMA Agri-Marketing Conference! I can’t wait to join my fellow agri-marketers for this incredible event. Join me! The NAMAPalooza will take place at the Sheraton Crown Center Hotel, 2345 McGee, Kansas City, Missouri. Get registered if you haven’t yet. The hotel cutoff is March 17, 2025. …
CattleFax Forecast is Continued Strong Demand & High Price Outlook
The popular CattleFax Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas, shared expert market and weather analysis. Pictured are Jerry Adams, CattleFax President who is shown giving Randy Blach, CEO, CattleFax some recognition for his many years of service. Here are some excerpts and their remarks on stage. I’m starting with Matt Makens, Meteorologist / Atmospheric …
Breedr Is New AgTech With Launch of Full Circle Beef ™
The CattleCon 2025 Industry News Center was sponsored by Breedr, the Austin-based global leader in precision livestock technology. I interviewed Founder and CEO, Ian Wheal. He talks about how and why he got the company started. Here’s the company’s mantra: “In God we trust; everyone else…bring data,” Full Circle Beef™ connects independent producers across the entire beef supply chain-from cow-calf …
ZimmCast 742 – Cattle and Crop Insurance
Hello and welcome to the ZimmCast. In this episode I’m going to share some interviews with last week’s CattleCon 2025 and CIRB Annual Mtg. I was in San Antonio while Cindy was in Bonita Springs, FL. This is definitely the busy time! So, let’s get started with CattleCon. I talked with Colin Woodall, CEO, NCBA who says they were going …
Rabo AgriFinance Working to Support Cattle Producers
John Steeves, Head of Rural Business Economics, North America, Rabo AgriFinance, has moved into the U.S. from Canada to work more closely with producers for the company. He has already spent time meeting with cattle producers and feedlots in several regions of the country. So, spending time at CattleCon 2025 was a no-brainer. I met John in the media room …
Ranchbot Launches Trough Direct at #CattleCon25
At CattleCon 2025 Ranchbot launched Trough Direct, a stand-alone trough monitor with direct satellite connectivity enabling near real-time water levels and consumption data through the MyRanchbot app. The Trough Direct operates independently and can be easily installed with a side or top mount to accommodate a wide variety of trough types. To learn more about it I interviewed Andrew Coppin, …
World Without Cows Screening at #CattleCon25
During the CattleCon 2025 an open screening of the documentary, World Without Cows (Sponsored by Alltech), was on the big screen in the general session room. I was able to see the screening and highly recommend it. On the stage are Dr. Mark Lyons, CEO, Alltech and the filmmakers Michelle Michael and Brandon Whitworth. I talked with Dr. Lyons after …