I’ve been involved in more discussions about how to “track” news releases in the last few weeks than I can remember. That reminded me that it’s time for chapter 2 in this series, “Tracking News Releases.” In this chapter we’ll discuss how reporters use news releases, especially radio reporters since that’s our specialty.
Tracking News Releases Chapter 1
This is the first in a series of articles I’m writing on the issue of tracking news releases. It’s a big issue and I’m hoping for some feedback on it. The primary income source for ZimmComm is our Talking News Release service so it’s very important to us as well as our clients.
Agribusiness News Briefs
Syngenta has announced its new ambition and priorities following the completion of the transaction with ChemChina. The company aims to profitably grow market share through organic growth and collaborations, and is considering targeted acquisitions with a focus on seeds. The goal is to strengthen Syngenta’s leadership position in crop protection and to become an ambitious number three in seeds. Agricultural …
PR Newswire Now Podcasting Audio Releases
I’ve been meaning to tell you about this but that trip to Switzerland kind of got in the way. If you’re involved in any type of public relations efforts then you probably know about PR Newswire. They’ve started doing something very logical and something we’ve been preaching for the last year and a half. They’re pushing the creation and distribution of audio (and video) news releases!! We call them Talking News Releases and we directly email them to reporters. PR Newswire is producing them as fully voiced news “stories” that may include company representative sound bites. We do that when appropriate too.
WEBS News Director Wins Zen Micro
Last month we asked reporters from our database of U. S. radio stations to provide us with feedback about our Talking News Release service. We did this separately to traditional farm broadcasters as I posted earlier. We told them that if they emailed us with their thoughts they’d be entered into a contest to win a digital audio player (Zen Micro). Today we are happy to announce the winner. He’s Kevin Casey, News/Operations Director for WEBS-AM, Calhoun, GA. Congratulations Kevin!
GHX by Golden Harvest Launches GHX Mobile
At the Farm Progress show this week, GHX by Golden Harvest® highlighted the launch of GHX™ Mobile, an online and app experience that puts the future of seed sales in the farmer’s hands. GHX Mobile contains farm management tools farmers need, such as field scouting recommendations, yield tracking and predictions, weather and markets, all in one user-friendly place. “GHX Mobile …
UAS Pathfinder Program Includes Ag
At the Association for Unmanned Vehicle Systems international conference in Atlanta on Wednesday, Federal Aviation Administration (FAA) Administrator Michael Huerta announced new partnerships with industries, including agriculture, to explore the next steps in unmanned aircraft operations. “We’re calling it the Pathfinder Program,” said Huerta. “We’re partnering with three leading U.S. companies who have committed extensive resources to perform research that …
Missourians For Animal Care Launched
A new coalition has been formed to protect the rights of animal owners in Missouri. It’s called Missourians for Animal Care. Here are representatives of some of the organizations that support the coalition who were meeting today in the Missouri State Capitol. The group is supporting a bill titled HCS/HJR 86 that would protect the right to raise animals in …
Watchdogs on the Tail of HSUS
The new watchdog project on the tail of the Humane Society of the United States (HSUS) is really showing a bite that matches its bark. The Center for Consumer Freedom (CCF) just launched HumaneWatch.org earlier this week to expose the agenda and activities of HSUS. It includes a sharp-toothed blog written by CCF’s Director of Research David Martosko, as well …