Smart Stories from New Holland

Chuck Zimmerman

ZimmCast 431We’ve probably all heard the phrase, “New Holland Smart,” in the company’s marketing campaigns the past few years. Now New Holland has taken the concept a step further with a new campaign that kicked off last month called, “Smart Stories.”

Mark Hooper and Dawn PelonI spoke to Mark Hooper, Director of Marketing for New Holland North America, during last week’s Operation Blue Force Train to Win event. Mark is pictured with New Holland Brand Manager, Dawn Pelon, during our lunch stop. With the Smart Stories campaign Mark says, “We focused on our customers. On some of the smart things they’re doing in their operations to be more efficient, more productive, to have a better use of resources and we focused on how those customers are using our products and their relationship with their dealer.” The campaign is using a mix of media that includes online social media as well as traditional television, print and radio.

You can listen to this week’s program here. Smart Stories from New Holland

Here’s an example of one of the Smart Stories you’ll find as part of the campaign. Jordan Kambeitz shares how his five-generation family farm has evolved from 160 to 20,000+ acres, using high capacity equipment from New Holland and with a helping hand from his dealer, Markusson New Holland.

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

Agribusiness, Audio, New Holland, ZimmCast

How Ukraine Unrest is Impacting Ag

Leah Guffey

usubc-logoDuring the World Food Prize in October, we were able to get to know some people from Ukraine and learn more about the US-Ukraine Business Council (USUBC). So our thoughts have been with them as the news has been tuned to the unrest happening there.

usubc-morganOur friend Michael Datsenko with the USUBC put me in touch with his president and CEO Morgan Williams, who is currently in Kyiv, to get an update on the situation there and how it is impacting agriculture. (That’s not a typo – they spell it Kyiv not Kiev – and it’s just Ukraine, not THE Ukraine)

Williams told me that as the former Prime Minister has fled the country and sought refuge in Russia, a new parliament, new Prime Minister and new Ag Minister, Ihor Shvaika, are all in place and beginning to rebuild their infrastructure. Williams has already met Shvaika and will be meeting with him again later this week, along with some of the USUBC agribusiness member representatives.

In our conversation, Williams did debunk some rumors, such as explosives embedded in corn or wheat fields and that farmers aren’t holding onto their corn to hedge against the financial ruin the country currently finds itself in. In fact, he says that in Kyiv things are fairly normal while the upheaval is really happening in the area of Crimea. He does say that farmers are facing some issues getting operating capital with spring planting at hand, and that shipping could also be impacted by the unsettled financial situation.

Listen to our conversation here: Interview with Morgan Williams, U-S Ukraine Business Council

*Also, read here from the International Federation of Agricultural Journalists (IFAJ) some thoughts on the situation by Iurii Mykhailov, “Agribusiness-Ukraine” magazine editor and President of the Union of Agricultural Journalists of Ukraine.

Agribusiness, Audio, IFAJ, International

Bayer Tackling Citrus Greening

John Davis

bayer-aif14-schrickCitrus growers in the country, especially those in Florida, have been under siege from a disease known as Huanglongbing (HLB) or perhaps better known as citrus greening. During the recent Ag Issues Forum, Chuck caught up with Bayer CropScience‘s Rob Schrick, who said while his company is able to provide some chemicals to fight the disease, they want to offer growers a more sustainable solution.

“We need these growers to be in it for the long term, so we need to be able to look beyond that [chemical solution],” he said, adding there are promising treatments out there, some of them in the GMO realm, which creates its own issues with how quickly a company can respond with a solution, trying to clear the regulatory hurdles, as well as consumer confidence hurdles to prove the technology. But Bayer wants to find a real solution for the long haul. “There’s no silver bullet, so we’re investing into enhanced research and partnering with universities and grower groups to combine our efforts.”

Rob pointed out that they are racing the clock to find a solution. In the more accepted GMO realm of crops, such as corn and soybeans, it takes 10-12 years to get a new strain through the regulatory process. For direct consumable crops, that timeframe could be extended substantially. He hopes that working with the government and universities will get them to take a new look at this to provide a solution that has that citrus tree applying its own natural defenses without the introduction of more chemicals before it’s too late.

“We need to keep these growers viable and keep these orchards in production for the long term and let these growers get back to doing what they do best: grow oranges.”

Listen to Chuck’s interview with Rob here: Interview with Rob Schrick, Bayer CropScience

bayer-issues-button2014 Bayer CropScience Ag Issues Forum Photos

Agribusiness, Audio, Bayer, Citrus, Research

Register Today For New Farmer Summit

Jamie Johansen

image003Attention new and aspiring farmers you can learn about both the field and financial sides of farming while making valuable connections at the two-day New Farmer Summit April 4 and 5, 2014 at Primrose Valley Farm near New Glarus, WI.

The low-cost event includes 24 practical workshops on topics such as caring for livestock, organic vegetables, orchards, bees, soil, equipment and more. Other workshop topics include creative access to farmland, finding funding, making a business plan, and how to obtain organic certification.

Registration includes two full days of workshops, large group sessions, a farmer panel, organic meals, a seed swap, and an evening barn dance with live music and a caller. Cost is $75. Scholarships are available, and a discount is offered to farm partners. Lodging is not included, however, rooms have been set aside at hotels in New Glarus and several local inns.

Participants can sign up for an optional “behind-the-scenes” tour of three local, sustainable farms from 11 a.m. to 6 p.m. on April 3. The $35 fee includes bus transportation, lunch and snacks.

Primrose Valley Farm is an 83-acre farm, owned by Jamie and David Baker, located in the Driftless region of South Central Wisconsin. It is five minutes outside of New Glarus, 25 minutes from Madison, and under three hours from Chicago. The Bakers left corporate careers in Chicago in 2008 to take up farming. Now they grow 75 varieties of produce for a 300-member CSA (community-supported agriculture group). Their diversified farm includes a 14,000-square-foot packing house with a community room on the second floor, which is where group sessions and meals for the New Farmer Summit will be.

The New Farmer Summit is organized by the Midwest Organic & Sustainable Education Service (MOSES) and Renewing the Countryside. Sponsors include Agrarian Trust, the National Young Farmers Coalition, and the USDA National Institute of Food and Agriculture. Funding is provided by a grant from the USDA’s Beginning Farmer and Rancher Development Program.

Registration and additional details are available online at mosesorganic.org/newfarmersummit, or by calling 715-778-5775.

Ag Groups, Education, Events, Farming

A Sad Goodbye to Joe Watson

Chuck Zimmerman

Joe WatsonI am shocked and saddened by the abrupt passing of Joe Watson. He is one of many agricultural journalists Cindy and I have come to know and love around the world through our participation in IFAJ.

This is a photo of yours truly with Joe during the closing banquet at last year’s IFAJ Congress in Argentina. Joe was dressed in full kilt and toasted us with some good scotch whiskey as he helped promote this year’s Congress in Scotland. Needless to say we were having a good time. I could have posted a different photo buy I’d rather remember Joe with that big grin. I absolutely loved his sense of humor. Some people have said he could be grumpy. I can believe it but I most often saw a serious journalist who loved his work and was a real down to earth person. If Cindy and I can attend this year’s IFAJ Congress we will greatly miss Joe as I know all of our members who knew him will.

Here’s some information about Joe:

Joe was a former Chairman of the British Guild of Agricultural Journalists and currently the organisation’s executive representative to the International Federation of Agricultural Journalists (IFAJ). Joe had been the hard-working agricultural editor of the Press & Journal in Aberdeen since 1996.

Jane Craigie, the president of the British guild says: “It is because of Joe we are hosting in Scotland. It’s tragic that he will not be able to enjoy it. He was actively involved in organising one of the tours to Philip Benzie, Gregor Mackintosh and Maxwells farms. His was a great character, a prolific writer, he was often controversial but he was always proud of his principled stand; he had the courage of his convictions and he was a better journalist for it. We will miss him, his sense of humour and his input greatly. Joe won the P&J the Stuart Seaton award for the best farming content in a regional newspaper, an accolade that he proudly shared on his Farming pages in the Saturday Farming supplement”.

Our thoughts are with his family and friends at this extremely sad and difficult time.

IFAJ, Media

In Class with New Holland Operation Blue Force

Chuck Zimmerman

Nick GrahamLast week I shared my experience in the tractor cab learning about New Holland’s Auto Command CVT Transmission. Before we got in the field though we were in class with Nick Graham.

The Auto Command transmission gives the operator precise speed control. You can even set it to .1 MPH! I did that when I was out in the field. Not sure why you’d want to go that slow buy you can. You can preset speeds so that you can go to them at the touch of a button. There’s a lot more to learn about this transmission and controller which you can also learn from Nick.

You can listen to Nick’s lesson here or watch it below: Nick Graham Lesson

New Holland Operation Blue Force Photo Album

Agribusiness, Audio, Equipment, New Holland, Tractor

Drop Your Jeans for Cotton Board

Jamie Johansen

gin-show-14-monty-bainThe Cotton Board is asking you to drop your jeans for a good cause. Their Blue Jean Go Green campaign is a denim recycling program that gives old denim new life as housing insulation for communities in need.

Monty Bain is the Southeast Regional Communications Manager for the Cotton Board and spoke with Chuck at the recent Mid-South Farm & Gin Show.

“We’re taking old jeans and recycling them with a company called Bonded Logic out of Arizona turning them into housing insulation. They have already used them for Habitat for Humanity. They have collected over a million pairs and counting.”

A not-for-profit organization, Cotton Incorporated launched its denim recycling program in 2006 to give people the opportunity to give back to their community in a meaningful way while giving new life to old denim. Through a partnership with Bonded Logic Inc., recycled denim is converted into UltraTouch™ Denim Insulation,a portion of which is given to communities in need across the country (predominantly through Habitat for Humanity affiliates). Additionally, grants of insulation have been awarded for the development of community-based buildings.

People across the country can drop off their old jeans and register for a chance to win a $300 gift card to Cabela’s.

You can listen to Chuck’s interview with Monty here: Interview with Monty Bain

2014 Mid-South Farm & Gin Show Photo Album

Coverage is sponsored by FMC

Ag Groups, Audio, Cotton, Farm Shows

Attendance Up at 2014 Mid-South Farm & Gin Show

Jamie Johansen

farm-gin-14-tim-priceAttendance was up at this year’s Mid-South Farm & Gin Show. Tim Price, Executive Director of the Southern Cotton Ginners Association and Mid-South Farm & Gin Show Manager summed up the event with Chuck. He’s proud that farmers make plans to attend the show each year and make it a family affair.

“We don’t have the exact number yet, but we were ahead of last year. We think we will come in somewhere around 18,000 folks who have visited the show over the two-day time period. We always compete with the end of winter and the beginning of the planting season. Here in the south there are people fertilizing winter wheat now. They are anxious after this long winter to get out in the fields and begin tillage and a number of them have. But we find that they carve out time for this.”

Tim gives credit of the record attendance to good marketing and unprecedented years of profitability in American agriculture. He stated that even when the economy is down, people still come out to the show. They are seeking ideas to increase profits and ways to change in order to keep up with technology.

“This region of the country has the assets and the climate to really grow multiple crops. That’s an advantage. In my work representing the cotton ginning sector in the Mid-South, we love to see acreage, we love to see cotton production, we love to see cotton gins. But it’s not economically in the farmers best interest some years. What we have learned is that they are learning constantly how to adjust and adapt to what has really been a decade old process of going toward a market orientation and then an international orientation of our production.”

You can listen to Chuck’s interview with Tim here: Interview with Tim Price

2014 Mid-South Farm & Gin Show Photo Album

Coverage is sponsored by FMC

Ag Groups, Audio, Cotton, Farm Shows

Classic Smashes Records

Cindy Zimmerman

classic14-openWith more than 7,300 total attendees, the 2014 Commodity Classic convention and trade show in San Antonio shattered all previous records.

“We knew it was the biggest event ever, but the numbers really surprised us as we saw them rolling in over the course of the event,” said Commodity Classic Co-Chair Rob Elliott.

And the record numbers are impressive:
Total attendees – 7,325 – up 18% from 2013
Total growers – 3,874 – up 16.5%
First time attendees – 1,261
Trade show companies – 301

Next year will be the 20th annual Classic and it will take place in in Phoenix, Ariz., the city where it all started. Then in 2016, Commodity Classic welcomes a new affiliate, the Association of Equipment Manufacturers (AEM) for a bigger and better show in New Orleans, including the addition of several components and a number of exhibitors from AEM’s 2013 AG CONNECT Expo & Summit.


2014 Commodity Classic Photos

Ag Groups, Commodity Classic, NCGA

Today’s Farmer CEOs at Ag Issues Forum

Cindy Zimmerman

bayer-aif14-farmersThe panel of farmer CEOs at the Bayer CropScience Ag Issues forum were pretty funny guys, in addition to being sharp businessmen.

The “How Today’s Farmer CEOs are Reshaping Modern Ag” panelists were (left to right) Chad Leman, co-owner of Leman Farms hog operation in Illinois; Jeremy Jack, partner at Silent Shade Planting Company in Mississippi; and Bruce “Onion Man” Frasier, owner of Dixondale Farms in Texas.

These guys discussed the everyday challenges they face running their farms, including training the next generation, new regulations, the public’s perception of farming, and weight of responsibility. They also discussed the importance of recording everything they do to help them track efficiencies and responsibilities.

Listen to the conversation here: Bayer Ag Issues Farmer Panel

bayer-issues-button2014 Bayer CropScience Ag Issues Forum Photos

Agribusiness, Audio, Bayer