NAMA Marketer of the Year Paul Redhage

Chuck Zimmerman

Paul RedhageHave to admit to being surprised that former NAMA president and life-long agri-marketing professional Paul Redhage had never been named Marketer of the Year – but he is now!

Paul just retired from a long and distinguished career in January and has been taking some well deserved grandpa time after 30 years in the business, starting with Kenrick Advertising in 1985, moving to Brighton, then BASF and finally topping that with 15 years with FMC Corporation.

As a senior judge for the Student NAMA Marketing Competition for many years, Paul was passionate about mentoring young professionals for the industry he loves – and an industry that loves him.

Thanks, Paul! Now go enjoy those grand kids.

Listen to Paul talk about what this award means to him: Interview with Paul Redhage

2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
Audio, NAMA

#TractorTweet120 at #NAMA15

Jamie Johansen

nama15-143-editedNew Holland is spending the entire year celebrating 120 years for the next generation. At this year’s Agri-Marketing Conference, they have once again equipped all attendees with little tractors challenging us all to tweet pictures using the #TractTweet120. The contest ends tomorrow and the most creative will win a New Holland branded iPad. I caught up with New Holland’s Rebecca Gunderson during the Connection Point to learn more about their involvement with the event.

“This year we decided to have a little more presence at NAMA. We have a booth in the Connection Point because it’s a great way to meet with ag marketers and others in the industry as well as connect with all the student groups that are here.”

Listen to my complete interview with Rebecca and learn more about their presence at the 2015 Agri-Marketing Conference and how they are celebrating 120 year of the proven New Holland brand here: Interview with Rebecca Gunderson, New Holland

You can view and download all photos from there event here: 2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
Agribusiness, Audio, NAMA, New Holland, Tractor

Congress Moves on Fast Track

Cindy Zimmerman

trade-wordsBipartisan, bicameral Trade Promotion Authority (TPA) legislation was introduced today in Congress that would put negotiations for new trade agreements that could benefit agriculture on the fast track.

The Bipartisan Congressional Trade Priorities and Accountability Act of 2015 introduced by Senate Finance Committee Chairman Orrin Hatch (R-Utah), Ranking Member Ron Wyden (D-Ore.), and House Ways and Means Chairman Paul Ryan (R-Wis.) outlines negotiating objectives that must be followed by any administration when conducting trade talks while also increasing transparency by requiring that Congress see the full details of trade agreements well before they are signed.

“We look for quick action by Congress to provide the President with the authority to pursue agreements that open markets for America’s farmers, ranchers and agribusiness,” said Agriculture Secretary Tom Vilsack. “U.S. agriculture’s interests are best served by ensuring America is at the table with strong negotiating authority.”

American Farm Bureau Federation president Bob Stallman says TPA is critical to expanding markets for agriculture. “TPA streamlines negotiations and strengthens our position at the bargaining table,” Stallman said. “We will cede potential markets and economic leadership to our competitors if we cannot negotiate and ratify trade agreements through TPA.”

National Corn Growers Association president Chip Bowling urged Congress to quickly pass the bill. “If we remove trade barriers and expand our access to global markets, American corn and livestock farmers can do even more,” said Bowling. “Trade Promotion Authority is critical to ensuring farmers get the best possible deal in trade agreements.”

Taking the opposite view, National Farmers Union (NFU) President Roger Johnson called the bill “a one way ticket to bigger trade deficits, more lost jobs and more economic devastation to America’s family farmers and ranchers.” Johnson says NFU favors “trade policy that prioritizes domestic food production and goods supply chains in lieu of policies that put family farmers and ranchers out of business and send some of our best jobs, and the dreams of America’s middle class, overseas.”

The administration has been strongly promoting the need for Congress to grant TPA to the president to move forward with negotiations on the Trans-Pacific Partnership (TPP) and the Transatlantic Trade and Investment Partnership (T-TIP).

Prior to agreeing to the deal, the Senate Finance Committee held a hearing on trade priorities featuring testimony from administration officials, including Agriculture Secretary Tom Vilsack and US Trade Representative Michael Froman. Listen to or download audio from some of their remarks below.

Ag Secretary Tom Vilsack opening statement to Senate Finance Committee on trade priorities USTR Michael Froman on importance of TPA
AFBF, Audio, NCGA, Trade

Agri-Marketers Flock to Connection Point

Jamie Johansen

nama15-44-editedThe 2015 Agri-Marketing Conference is in full swing and last night attendees flocked to the Connection Point for some key networking. Agri-marketers young and old took the opportunity to interact with dozens with of decision-makers and influences in the ag media community. The Connection Point also runs through today ending with a reception tonight before the notorious Brownfield After Party.

Attendees of the Connection Point can also help raise money for the Agribusiness Educational Foundation in their silent auction by bidding on everything from wine to sporting event tickets. All proceeds for the auction benefit the Student Careers Program.

You can view and download all photos from there event here: 2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
Agribusiness, NAMA

‘Big Tractors’ Makes Modern Farming Hero in Kids Book

John Davis

bigtractorsThe latest childrens books makes modern farming the hero. Octane Press has released the second in the series of its “Casey & Friends” books with “Big Tractors,” an educational and entertaining look at how tractors, combines and tillage equipment operate together on the farm, featuring CASE IH equipment in real farming situations.

Holly Dufek, a seasoned educator and national curriculum writer, joins Pixar “Cars” artist Paul Nunn to help kids make the connection with the farm equipment they see in the countryside and the food on their table.

Big Tractors with Casey & Friends shows how the biggest, most powerful tractors handle the demanding jobs of pulling and powering on the farm. Find out how Big Red and Sammy – the biggest tractors on the farm – use their powerful muscles to work in the field with the rest of the team. Learn about the science of farming and discover how advanced technology makes Big Red and Sammy special.

The next installment of the books will feature combines and comes out in June.

Case IH, Tractor

Rural America Keeps Growing Thanks to Community Banks

John Davis

ICBAApril is Community Banking Month, and the Independent Community Bankers of America® (ICBA) is celebrating the nation’s community banks for their unparalleled role in helping America grow by lending to local farmers, ranchers and agricultural enterprises and serving as financial first responders to the agricultural economy.

“Community banks are essential to the overall health and financial success of rural America because they provide an overwhelming share of credit to local farmers and ranchers,” said ICBA Chairman Jack Hartings, president and CEO of The Peoples Bank Co., Coldwater, Ohio. “Many community banks have been serving agricultural enterprises and family farms in their communities for more than 100 years. And because community banks are small business owners themselves, they are better able to serve their agricultural customers because they understand the local market first-hand and have highly specialized expertise in the agriculture business.”

Across the nation, community banks operate 52,000 locations, employ 700,000 Americans and hold $3.6 trillion in assets, $2.9 trillion in deposits and $2.4 trillion in loans to consumers, small businesses and the agricultural community.

Community banks have consistently been the largest provider of agricultural credit within the commercial banking sector and are often the catalysts for new and expanded business opportunities within their communities to ensure long-term economic viability and vitality. In fact, community banks provide $57 billion in agriculture loans.

“Community banks stimulate rural economies in a multitude of ways, including creating jobs, maintaining the local tax base and facilitating development of the infrastructure and public services necessary to keep rural communities vibrant,” Hartings said.

ICBA invites you to find your local bank using the group’s Community Bank Locator at www.banklocally.org. You can also follow the conversation on ICBA Community Banking Month, using the hashtag #BankLocally on Twitter.

Agribusiness

USDA: Number of Organic Producers Hits Record

John Davis

USDAThe number of organic producers in the U.S. has hit a record. This news release from the U.S. Department of Agriculture (USDA) says there are 19,474 certified organic operations in the United States and a total of 27,814 certified organic operations around the world.

According to data released by the Agricultural Marketing Service’s (AMS) National Organic Program (NOP), the number of domestic certified organic operations increased by more than 5 percent over the last year. Since the count began in 2002, the number of domestic organic operations has increased by over 250 percent. The certified operations list is available at apps.ams.usda.gov/nop.

“As demand for organic products continues to soar, more and more producers are entering the organic market,” said Agriculture Secretary Tom Vilsack. “USDA tools and resources have created opportunities for organic farmers and more options for organic consumers. Growing demand for organic goods can be especially helpful to smaller family operations. The more diverse type of operations and the more growing market sectors we have in American agriculture, the better off our country’s rural economy will be.”

To help the organic industry, USDA funds the Organic Integrity Database, a modernized certified organic operations database that will provide accurate information about all certified operations that is updated on a regular basis.

Organic, USDA

Farmers and Ethanol Supporters Meet With Hillary

Cindy Zimmerman

pam-hillaryDuring her visit to Iowa this week, Democratic presidential candidate Hillary Clinton discussed issues important to agriculture with a group of farmer leaders, including former National Corn Growers Association president Pam Johnson (pictured) and former Iowa agriculture secretary Patty Judge.

“We had about an hour with her and had a very good discussion with her,” said Judge who is co-chair of America’s Renewable Future, an Iowa-based coalition formed to educate presidential candidates about biofuels and the Renewable Fuel Standard (RFS). “I believe that she was supportive of the Renewable Fuel Standard and supportive of continuing the research and development in renewable fuel and renewable energy that we started here in Iowa.”

Clinton supported the RFS when she ran for president in 2007 and Judge expects that to be the case this time as well. “I would like to get her out to see an ethanol plant and see how it works and I think we’ll have that opportunity this summer,” said Judge.

Listen to my interview with Judge here: Interview with Patty Judge, America's Renewable Future co-chair

Audio, Biodiesel, Corn, Ethanol, NCGA

Zimfo Bytes

Talia Goes

Zimfo Bytes

Zimfo Bytes

NAMA Presidents Get Together

Chuck Zimmerman

NAMA PresidentsEach year the current NAMA president gets together with the executive committee and past presidents are invited to join for a dinner of fellowship and to remember good times.

This year we went to Manny’s for the best margaritas in town and good food. Do you know who these past presidents are? Leave their names in comments. The man in the beaver hat is our current president Marvin Kokes.

2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
NAMA