“Farm to Cart” Downloadable Game for Kids

Kelly Marshall

PrintThe American Farm Bureau Foundation for Agriculture has released a new game for teachers, families, farmers and ranchers working with preschool and early elementary age students.

“Farm to Cart” is designed to show the connection between food in the grocery store and products grown and raised on the farm.

Through the game, young learners discover how to describe the general process for the production of an agricultural product and how farmers use land to grow crops. Players will race to be the first player to harvest items from the farm and place them in their grocery carts. To win, a player must have three items that grow on trees, three animal products from the land and three items from the soil.

This game is offered as a free, PDF download on www.agfoundation.org. Materials needed to play include scissors, glue or tape, 1 die from another game.

AFBF, Ag Groups, Education

Undercover Videos – A Proactive Approach

Jamie Johansen

aaa-15-135-editedDr. Helen Wojcinski, DVM DVSc ACPV, Science & Sustainability Manager, Hybrid Turkeys, provided a case study on how they proactively managed an undercover video at the recent Animal Ag Alliance Stakeholders Summit.

“We always want to make sure we have good animal welfare programs in place, commitment of senior managers and engagement of employees so they understand what it means. Training is very important and also the transparency with our customers and consumers through audits and sharing with them what our practices are.”

Helen also said we need to really “emphasize that we are always looking for better ways. Things that are better for our animals and better for our people.”

“One thing we had to sit back and realize was it that it wasn’t MFA hitting Hybrid or specifically the turkey industry. They really focused on all of animal agriculture across Canada in order to share their messaging of there being a lack of governmental control in the welfare of animals.”

Listen to my complete interview with Helen to hear more about what Hybrid did to combat animal activists and what they learned in the process: Interview with Dr. Helen Wojcinski, Hybrid Turkey

Find photos from the event here: 2015 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Ag Alliance Stakeholders Summit is sponsored by
Coverage of the Animal Ag Alliance Stakeholders Summit is sponsored by Elanco Animal Health
Ag Groups, Animal Activists, Animal Agriculture

Ronan Tynan Wows Alltech REBELation

Chuck Zimmerman

Ronan TynanI can’t say how thankful I am to Alltech for introducing me to Ronan Tynan. Back in 2011 Ronan performed during the Alltech Symposium. This year he did it again during the opening International Dinner at the 2015 Symposium known as REBELation.

I personally would love to hear him sing it anytime or all the time. I get choked up and covered with goose bumps. Fortunately, Dr. Pearse Lyon’s wife, Deirdre had the foresight to request that Ronan sing this song again.

Listen to Ronan Tynan sings Hallelujah: Ronan Tynan Sings

I will have more from tonight’s dinner tomorrow including lots of photos.

Post Update:

2015 Alltech REBELation Photo Album

Alltech, Audio

2015 Alltech Commonwealth Cup Winner

Chuck Zimmerman

Alltech Commonwealth Cup 2015During the Alltech Craft Brews & Food Fest Dr. Pearse Lyons presented the Alltech Commonwealth Cup 2015 to Dayton Beer Company. Receiving the award in the picture with Dr. Lyons is John Wiley. The winning beer is a Belgium style golden strong ale.

I asked John if Dayton Beer Company is The Ohio Craft Brewery. He says that they say, “Drink local, drink craft.” He says that Dayton now has 12 craft breweries.

Dr. Lyons told me that there were 300 entries from 100 countries in the Alltech Commonwealth Cup competition. He says a message that comes from this is that people are going to unique beers. Forty percent of all the beer taps in America are now serving craft beers.

Listen to my interview with Dr. Lyons and John here: 2015 Alltech Commonwealth Cup Winner

Don’t forget to let us know your favorite craft beef in our latest ZimmPoll!

You can find some photos from the event here: Alltech Craft Brews & Food Fest Photos

Alltech, Audio

Meet Another New Holland Next Gen Winner

Jamie Johansen

New Holland Voice of the Next GenIt’s time to meet another of the New Holland Voice of the Next Gen Contest winners. Will Bundy is from Lebanon, Va. and found out about the contest while scrolling through his Facebook newsfeed. Music is a passion of his family’s, stemming back to his grandpa’s clan playing bluegrass. He has since got the country bug and enjoys singing and writing his own music.

willWill posts Instagram videos all the time and has an avid following of nearly 9,000. He said it was easy to decide to enter the contest and used his social media following to collect the votes.

“It’s been a really cool experience to come here and be with people interested in music and agriculture.” Will raises over 300 head of beef cattle on his family’s farm in Virginia and runs a lawn mowing business on the side. We wish Will the best of luck with his future in music and agriculture.

You can listen to Chuck’s interview with Will here: Interview with Will Bundy

New Holland Voice of the Next Gen Photo Album

Agribusiness, Audio, New Holland

Are You Ready To Be A REBEL?

Jamie Johansen

Screen Shot 2015-05-15 at 11.32.19 AMWho’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses.

Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of Kentucky Wildcats; Lisa Bodell, founder and CEO of futurethink and Author, Kill the Company and of course, Alltech’s very own Dr. Pearse Lyons, President and founder of Alltech.

Breakout tracks on business, food & beverage and agriculture will bring over 3,000 people from across the globe together to be REBELs and be innovative. Chuck will cover the business side of things and sit on a panel to discuss the “Changing Face of Media.” Some of the questions the panel will tackle include: The end of newspapers? The reemergence of talk radio? Where will consumers get their information? Who will they trust?

And I get to cover all the happenings on the agriculture track. I will be focusing on the animal side of things attending sessions on beef, dairy, poultry, pork and maybe even aquaculture.

The world-class lineup of speakers will keep us busy, but we will bring you all the highlights via audio and a ton of photos. Follow #REBELation and @AgWired, @AnimalAgNews, @AgriBlogger or @MyLifeNtheHills on Twitter and AgWired and Animal.AgWired’s Facebook pages to keep up with it all.

Agribusiness, Alltech, Animal Agriculture, Events, Marketing

A Summary of FarmPolicy.com

Chuck Zimmerman

FarmPolicy.comAfter years of providing us with daily farm policy news, Keith Good has decided to spend more time with his family. Since we have hosted his website all these years I have been receiving lots of questions. So, I thought I’d ask him to send me a note about his decision to stop his daily newsletter and website update. Included below are some comments from hundreds of people that he has received since making his decision.

Keith was one of the first people we worked with when we got ZimmComm started and he was an AgWired contributor for a while early on before his newsletter really ramped up to full time work. We’re going to keep in touch. Cindy and I wish him and his family all the best.

Keith is keeping his website up and running and may or may not add some updates from time to time. But for now, he’s taking a well deserved break!

From Keith:

The only thing I would note is that I wish I had quit about two years ago, and I have absolutely zero regrets about winding the newsletter down- it was great while it lasted and am very grateful that people found it useful, but the regular sleep and quality time with the kiddos has been fantastic. I thought I might miss it, but I don’t.

I am very grateful for the generosity of the reporters and broadcasters in the ag community who always let me use their material- like so many people involved in agriculture, the farm reporters and broadcasters are just great people. FarmPolicy would have never existed if these folks hadn’t been so generous with me citing their hard work.

Thanks too for all of your help over the years, putting together the web page and providing the benchmark and gold standard for what agricultural blogging should look like.

Take care,
Keith

From Keith’s audience:

“Keith Good wrapped up his FarmPolicy web coverage this week. For the last 12-plus years he has kept the agricultural community informed about the latest developments in Washington and farm-related trends in the U.S. and abroad.

Through the years, he tracked down thousands of articles and pieces of analysis, summarized them in a keen, precise way and then gave his readers the links needed if they cared to read more.

It looked simple enough, but anyone who’s ever tried to do that kind of reportage will tell you it’s arduous work. Keith did it well and did bushel baskets of it year after year.” – Owen Taylor

“Everyone always says ‘make sure you get the farm policy update’ because everyone knows it’s the best.”

“You’ve been a must-read for thousands.”

“I’ve shared your site with dozens of people over the years, always saying ‘sign up for Farmpolicy.com. It is the very best source for ag news anywhere.’ This is one of the few places where information is gathered and shared without commentary.”

“Your willingness to provide this early-morning update day after day, without fail, has been a wonderful contribution.

Farm Policy

Zimfo Bytes

Talia Goes

Zimfo Bytes

Zimfo Bytes

USFRA Sponsors Brownfield Cab Convos

Cindy Zimmerman

usfra-cabThe U.S. Farmers and Ranchers Alliance (USFRA) is sponsoring a second season of Cab Conversations with Brownfield Ag News.

Each week, three U.S. farmers meet on Google+ Hangout from the cab of their tractors to share insights, challenges and tips relating to the planting season with host Meghan Grebner, Anchor/Reporter for Brownfield Ag News.

“Brownfield’s Cab Conversations utilizes an innovative digital platform to bring farmers together,” said Cyndi Young Director of Brownfield and Ag Operations. Conversations range from drought challenges facing the Western farmers to different challenges faced by waterlogged Midwest farmers to planting and data technologies to the national dialogue around GMOs. Another unique element of the program is that Grebner checks back in with the farmers four-weeks later to see how things on the farm have changed, improved and even if new challenges have risen.

“USFRA is known for its success in engaging consumers in dialogue about food and farming. So a series that engages farmers and ranchers in the same type of dialogue is a great place for us to be,” said Nancy Kavazanjian, USFRA Chairwoman and a Wisconsin farmer herself.

To follow the conversation and engage with the farmers online, follow Brownfield (@Brownfield), Meghan Grebner (@BRNAgNews_MG and @mkg81) and USFRA (@USFRA) on Twitter and use #CabConversations and #FoodD.

Farming, Media, Social Media, Social Networking, USFRA

Talking to Cal Poly

Chuck Zimmerman

Cal Poly ClassToday I had the honor to speak to Dr. J. Scott Vernon’s class at Cal Poly. We Skyped. So much easier than flying!

I got to talk about the transition from traditional to new media and social media. Questions included what kinds of skills and/or programs a student needs today to successfully enter an agricultural communications career. My answer included having an active social media presence with a Facebook account, Twitter profile and even a blog. But not just to have them, have active ones so I can see how you engage and show your understanding of these tools. I think good writing skills is a must. As many know, I’m not fanatical on stylebooks but good grammar and clear messaging is critical.

I also think that anyone looking for that career job needs to be an expert on their smart phone. This includes taking good photos, using productive apps for social media and even shooting and editing video clips. From an equipment standpoint if you can afford it I would own a notebook computer (not just an iPad), camera and smart phone. With those tools you can do just about everything you’ll need to do.

I look forward to seeing Dr. Vernon at the Ag Media Summit. I’ll probably have a written critique coming from him. We’ll have to review it over a beer!

Education