2015 Plambeck Award Winners at #NAFB15

Cindy Zimmerman

nafb-15-bcsThe Plambeck Award, named in honor of NAFB’s second president Herb Plambeck, recognizes the best single and series radio commercials that air on NAFB stations and networks.

We were happy to see our friends with BCS Communications in Kansas City, represented by Kelly Schwalbe, pick up this year’s Plambeck Award for a series of commercials they produced for NovaSource. The single entry award was presented to Martin Williams for a commercial they produced for Syngenta Acuron.

The Plambeck Awards are judged by a panel of producers, agency representatives and past Presidents of NAFB to recognize commercials that are designed to inform, influence, motive and entertain their target audience.

NAFB Convention Photo Album

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Perrine Honored for Service at #NAFB15

Cindy Zimmerman

nafb-15-perrineCongratulations to our friend Mike Perrine who received the 2015 Dix Harper Meritorious Service Award at the NAFB convention in Kansas City.

Mike has done both broadcasting and sales during his long and distinguished career. He has served rural communities from Texas to Illinois, Indiana, Wisconsin, and Missouri. Today, Mike owns and operates MP Ag Radio, serving as a station representative for several radio stations, and still provides ag programming for a station in Kankakee, Illinois.

This award is presented annually to an Allied Industry Council or Management & Sales Council member who has demonstrated exemplary and committed service to NAFB. The award was renamed in 2006 to honor legendary NAFB leader and historian Dix Harper.

NAFB Convention Photo Album

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New Hall of Fame Members at #NAFB15

Cindy Zimmerman

Two past presidents of the National Association of Farm Broadcasting (NAFB) became the newest members of the organization’s Hall of Fame at the 72nd annual convention in Kansas City.

nafb-15-haysRon Hays of Radio Oklahoma Ag Network served as NAFB president in 1991. During his 45-plus years behind the mic, Ron has been recognized with numerous awards and honors, including NAFB Farm Broadcaster of the Year and the Oklahoma Association of Broadcasters Hall of Fame.

nafb-15-hergertMike Hergert has been a constant voice of agriculture for farmers in the Red River Valley for almost 30 years and was NAFB president in 2001. Mike was named NAFB Farm Broadcaster of the Year in 2007, and also received his Honorary American FFA Degree in 2012.

Ron and Mike join the ranks of more than 60 other farm broadcasters who have been inducted into the Hall of Fame since 1986.

NAFB Convention Photo Album

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#NAFB15 Discusses Crisis Communication

Kelly Marshall

22966972485_5c84759806_kAgWired’s intern, Kindra Hall recently attended the 2015 National Association of Farm Broadcasters and caught up with Agi Schafer of ASK-Comm Strategies. Schafer presented a crisis communication seminar at the conference and reminded us that consumers are more interested than ever about the food supply.

In a crisis situation farm broadcasters play a very important role. Food information is critical to both consumers and producers. Agi stressed the importance of building strong relationships with those who manage crises, those whose organizations experience them and others in the communications field.

“With the dwindling number of journalists out there win the media we really know that there is an opportunity for ag and food reporters, farm broadcasters to amplify their message and get it to a broader audience,” Schafer reports.

Listen to the full interview to hear more about the presentation. Interview with NAFB presenter Agi Schafer

View and download photos from the event here: NAFB Convention Photo Album

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Agribusiness, Journalism, NAFB

Zimfo Bytes

Talia Goes

Zimfo Bytes

  • The Association of Equipment Manufacturers (AEM) announces the 2015 recipients of its grassroots advocacy awards for companies that have reached the highest level of activity in its I Make America campaign.
  • Camso, formerly Camoplast Solideal, is introducing its new brand, rubber tracks, Conversion Track Systems (CTS) and Profit from the Ground Up Program to its European audience at Agritechnica 2015 – Hall 3 Booth B05 in Hanover, Germany, November 10-14.
  • Nominations are now open for the 2016 Borlaug CAST Communication Award, an honor that recognizes professionals actively working in the agricultural, environmental, or food sectors who are promoting agricultural science in the public policy arena.
  • DuPont Industrial Biosciences (DuPont) has signed an agreement to purchase enzyme and technology assets from Dyadic International, Inc., including Dyadic’s C1 platform, a fungal expression technology for producing enzymes.
  • Aimpoint Research is strengthening its commitment to the agriculture market it has served for the past 13 years with the launch of its new division, Aimpoint Agriculture.
Zimfo Bytes

The Elephant in the Cornfield

Chuck Zimmerman

ZimmCast 491With the title, “The Elephant in the Cornfield,” Chris Clayton’s first book draws you in just to find out what it’s all about. Chris is the policy editor for DTN/The Progressive Farmer and an issue near and dear to his heart is climate change. I share that interest and was able to sit down with him at the NAFB convention to talk about the subject and what he has written.

The Elephant in the Cornfield is an e-book available now on Amazon.com.

The Elephant in the CornFieldHere’s an excerpt of the description of the book:

Midwest journalist Chris Clayton examines the conflict in rural America over climate change, farming and the increasing pressures on food production. Clayton’s reporting highlights the critical nature of agriculture in the country’s struggle over finding direction mitigating greenhouse gases and adapting to a more volatile climate. The Elephant in the Cornfield explains rural perceptions of climate change, resistance to the science and the outright push to fight attempts to deal with greenhouse-gas emissions.

Clayton looks at the pitched lobbying battle over failed climate legislation in 2009 and 2010 and how cap-and-trade became an almost toxic concept for farmers who are increasingly threatened by more extreme weather while also representing one of the few industries able to pull carbon dioxide from the air and sink it into the soil.

The Elephant in the Cornfield also takes the complex science of climate change and breaks it down by detailing research going back 50 years on greenhouse gases.

Listen to this week’s program for more: The Elephant in the Corn Field

Subscribe to the ZimmCast podcast here.

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Audio, Farm Policy, Media, ZimmCast

#NAFB15 Offers Better Blogging with Sabrina Hill

Kelly Marshall

nafb-2015-hallMembers of the National Association of Farm Broadcasters had the opportunity to learn how to better their blogs with the help of presenter Sabrina Hill. Hill shared her experience blogging and walked participants through the important steps of creating a successful online presence. For radio broadcasters Hill says its important to remember that a radio presence can feed your blog traffic, and a blog can grow your radio listeners.

When asked about her best tip for those interested in blogging Hill says, “One tip wold be to blog regularly. Make sure you are actually posting when your followers are expecting it. So get into a habit and blog with that habit. So for me it is its blogging on Sundays. Being regular with that, people will start to realize I need to check this out on Sundays.”

Listen to her full interview with Kindra Hall. Interview with NAFB presenter Sabrina Hill

NAFB Convention Photo Album

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Agribusiness, NAFB

TPP Big Topic for Ag Groups at #NAFB15

Cindy Zimmerman

The Trans-Pacific Partnership (TPP) is no doubt the biggest issue for ag groups at the National Association of Farm Broadcasting convention in Kansas City this week.

nafb-15-tppRepresentatives from six national farm groups joined USDA Foreign Agricultural Service Administrator Phil Karsting in Kansas City Wednesday for a press event to discuss the TPP. The event featured farmer leaders from the American Soybean Association, National Pork Producers Council, National Corn Growers Association, National Cattlemen’s Beef Association, U.S. Grains Council and National Association of Wheat Growers, exploring the importance of the TPP for their individual industry sectors.

Needless to say, every one is in strong support of the trade agreement and what it can mean for farmers, ranchers and the entire country. “This is a huge deal,” said Karsting. “Everybody has skin in the game.”

Listen to opening comments from Karsting and all the ag group leaders here:
TPP panel at NAFB 2015

NAFB Convention Photo Album

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Audio, Corn, NAFB, NCBA, NCGA, Pork, Soybean, Trade, USDA, Wheat

Shannon Oleen Shares Tips and Tricks with #NAFB15

Kelly Marshall

nafb-oleenShannon Oleen recently shook up the 2015 National Association of Farm Broadcasters Convention with a little information about building your business and your brand.  As a business owner and a millennial herself, Oleen has a lot of experience connecting with customers and clients through online platforms, email marketing, and social media.

“Communication is the fundamental piece for all of us as human beings,” she says.  “It just looks a little different in 2015. And so I think that if we can just understand that and if we can come to the table with that level of understanding that we all have different backgrounds with technology and the way we’re communicating via technology, if we can all just come to the table and say ‘Okay, let’s all find a way to play in this space together’ then I think that’s when we are all going to have awesome success for our businesses.”

The Kansas City native has roots in agriculture and she brings her love of talking about building a brand and using technology and applies it to the needs of those in the agriculture broadcasting industry.  Make it easy, make it an experience Oleen tells us.

You can hear more of her message in this interview. Interview with NAFB presenter Shannon Oleen

NAFB Convention Photo Album

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Agribusiness, NAFB, Social Media, Technology

New Board Leadership at USFRA

John Davis

USFRA1The U.S. Farmers & Ranchers Alliance (USFRA) has elected new leadership. The group, which is dedicated to leading national consumer dialogue on how America’s food is grown and raised, says the vote was taken at USFRA’s annual meeting.

The newly elected board leadership includes the re-election of Nancy Kavazanjian as chairwoman. Kavazanjian, a soybean farmer from Wisconsin representing the United Soybean Board, will be supported by a group of officers who include:

Brad Greenway, vice-chair – a South-Dakota-based pork farmer who also raises corn, soybeans, wheat and alfalfa, representing the National Pork Board
Lisa Lunz, secretary – a soybean farmer representing the Nebraska Soybean Association
Dawn Caldwell, treasurer – a Nebraska cow-calf operator representing the Federation of State Beef Councils
Mike Geske, director-at-large – a corn and soybean producer who will represent the Missouri Corn Growers Association

The remaining director-at-large seat on the board leadership group will be appointed by USFRA’s officers in the coming weeks.

During the elections, USFRA also confirmed the addition of three new affiliates – Illinois Corn Marketing Board, Illinois Soybean Association and Missouri Corn Growers Association. That brings the total number of agriculture commodity groups and industry partners that comprise USFRA to 94.

Ag Groups, USFRA