ZimmComm 2024 Preview
It’s hard to believe that it was 20 years ago this year that we started ZimmComm but here we are. While we are not as busy as we once were pre-COVID, we have a good line up of events on our calendar for the year.
We are hitting the agriblogging highway already this week for the Beltwide Cotton Conferences in Fort Worth, TX. There are several different technical conferences that take place during the three days. We’ve been covering this event for the National Cotton Council since 2021.
After that, we head to the VISION Conference, now in its seventh year, January 22-24 at the Renaissance Phoenix Glendale Hotel & Spa, brought to you by Meister Media Worldwide and the Global Ag Tech Initiative. Co-locating with The VISION Conference and kicking off on January 21, the second in-person meeting for Women in Ag Tech will provide a vital platform for women in the industry to connect, engage, and build a community. This will be our third VISION Conference.
Next it will be Onward to Orlando for the 2024 Cattle Con January 31 – February 2. Only at CattleCon will you find education, networking, business, advocacy, and fun for the whole family under one roof. We have been covering the Cattle Industry Conference & NCBA Trade Show since 2013.
It’s back to Fort Worth February 5-8 for the Clean Fuels Conference, formally the National Biodiesel Conference, which has the distinction of being the first event blog we ever started back in 2006. The Clean Fuels Conference connects key players of the biodiesel, renewable diesel and sustainable aviation fuel industry for a week of expert sessions, exhibits and showcases.
The 2024 National Ethanol Conference is February 19-21 in San Diego with the theme “Powered by Partnerships” and we are proud to continue our partnership with the Renewable Fuels Association since 2008.
We will join Syngenta again this year for Commodity Classic in Houston at the end of February, and head to Washington DC in March once again to visit Capitol Hill with our friends at the American Coalition for Ethanol (ACE).
So, that’s a good start for 2024 – hope to see you on the Agriblogging Highway this year!
Passing of Cliff Becker
The American Royal Association shared some very sad news today for those in the agricultural marketing community that Cliff Becker, Vice President of New Campus Development, passed away unexpectedly on Saturday, December 30th.
Cliff Becker was a fourth-generation agriculturalist that always put his passion for food and food production into supporting his clients’ needs for over 39 years. Cliff’s prior experience included serving as the Executive Vice President at Farm Journal for over 10 years and a 23-year career with Vance Publishing Corporation, where he served as the Senior Vice-President and Publishing Director for their food360 Division. Cliff also served on many boards of several diverse food and agriculture organizations.
Cliff had been recognized with several awards including the National Agri-Marketing Association’s Career Achievement Award and the Livestock Publication Council’s Distinguished Service Award. Along with these accomplishments, Cliff was a nationally recognized speaker on food and agriculture related issues.
Since joining the American Royal team, Cliff expressed his excitement for the future of the new American Royal campus and its impact to the agricultural and food community and the nation. Cliff has been instrumental in the success of the organization and always jumped in to help with all events. He was a dedicated member of the team and was passionate about the mission of the American Royal. Cliff Becker will be deeply missed by all.
He is survived by his wife Kristine and two children.
Precision Ag News 12/27
Animal Ag News 12/26
Industry Ag News 12/22
ZimmCast 723 – 2023 Events Compilation
Hello and welcome to the ZimmCast.
As we come to the end of 2023, we already have dates on the calendar going into the new year for about the same events we did this year, most of which we have been doing for about 15 years. From Beltwide Cotton Conferences right after new years to the American Seed Trade association Field Crops seed convention, we stayed busy all year. Here is a compilation of interviews from 2023.
And that will wrap it up for 2023 – see you somewhere on the agriblogging highway in 2024.
Listen to the episode here:ZimmCast 723 - 2023 Events Compilation (47:16)
That’s the ZimmCast for this week. I hope you enjoyed it and thank you for listening.
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Quality Roasting Announces New CEO
Wisconsin-based soybean meal and oil manufacturer Quality Roasting has appointed Erin Davis to be the company’s new Chief Executive Officer (CEO), effective January 1, 2024.
Davis has been instrumental in leading the growth of the company since she joined Quality Roasting in 2016. With two soy processing plants in Wisconsin, Davis led the expansion of Quality Roasting’s footprint with the addition of a third plant in Reese, Michigan in 2019. She also led the design and commissioning of a state-of-the-art food-grade oil refinery in Valders, WI in 2018, and is overseeing the construction of a new refinery currently being constructed in Reese, MI. The company is also adding a third Wisconsin soy processing plant in Reedsville, WI, which is planned to be in full operation before Spring 2024.
“With her proven track record of effective decision-making, strategic planning and fostering collaboration among team members, we have complete confidence that Erin will build on our current successes and drive the company forward”, said Owners and Board of Directors of the company, including Mike Herzog-President, Jim Fitzgerald-Vice President, Scott Rabe-Treasurer, and Dr. Lynn Davis-Secretary.
Davis is the daughter of Dr. Lynn Davis, and she is excited to take on this new role as a second-generation family member. She shared, “I could not be more thrilled to take on the honor of being Quality Roasting’s CEO. Quality Roasting has proven to add value to our local soybean farmers and be the choice supplier of soybean products to both the feed and food industries. With the support of our dedicated team, I look forward to utilizing our past success to continue the company’s growth.”
Scott Rabe, current CEO and one of four owners of the company, has been the core of Quality Roasting’s operations since its early beginnings in 1991 and has played a pivotal role in the company’s success. Rabe will maintain his ownership in the company and will transition into a role as Executive Advisor and Director of Grain Merchandising where he will utilize his wealth of experience and passion as the cornerstone of Quality Roasting’s partnership with our suppliers.
Tackling the Podcast Download Numbers Challenge
“There are three types of lies — lies, damn lies, and statistics.”
― Benjamin Disraeli
Providing audience numbers for media has never been an easy task, but when it comes to online metrics, it is a challenge that has been getting increasingly difficult. Let’s just look at podcasting, which has skyrocketed in popularity since we first started doing it in 2005.
When we first started ZimmCast in 2005, there were no podcast hosting services, so we had to host it on our own server and get statistics by manually putting our codes into a tracking system. Eventually, we moved to Libsyn about ten years ago. Using Libsyn provides hosting of the audio files which is good for our own server storage and they provided more information about the podcast episodes than we were getting. They provided not only download numbers, but also geographic data and more.
A few years ago Libsyn started tracking two different sets of numbers for podcasts – Unique and IAB, with IAB being Internet Advertising Bureau Podcast Measurement Compliance Guidelines. The difference between the two metrics was generally pretty significant in our case, with the unique being by far the largest of the two numbers. The difference could be in the thousands.
As far as IAB is concerned, they work for the advertisers who want to make sure they are getting a true measure of the audience for a podcast they might want to sponsor. So they filter out any suspicious IP addresses that might be linked to bots or web crawlers and essentially report almost exclusively downloads tied to subscriber apps like Apple Podcasts. In our case, most of our podcasts are downloaded via a url on a web page, social media post or email, so we can have very high unique numbers.
But IAB has started cracking down on reported podcast download statistics and in October Libsyn made a major reporting change that resulted in the Unique numbers suddenly dropping to mirror the IAB numbers within a few downloads. An audio file that would have had 1000 unique downloads in September may now only get about 100!
Why were the Unique downloads so high before and now almost the same as the IAB numbers? Were they ever accurate in the first place and are they now? How do we know and how do we explain it to our clients?
I have been back and forth with Libsyn technical support and management and discussed it with other podcast producers and providers – what do you think?