“Marketing at Top Speed” was the lesson presented to agrimarketers at the NAMA Boot Camp Thursday in Kansas City by Ethanol Promotion and Information Council Executive Director Tom Slunecka. He educated the participants to become “ethanol evangelists” because of the important role ethanol is playing today in the entire agricultural industry. EPIC is one of ZimmComm’s dearest clients (we love …
NAMA Boot Camp Coming Up
I guess the reaction to Boot Camp Guy was so positive last year that they NAMA brought him back again. NAMA Boot Camp is scheduled for August 22-24 at the Hyatt Regency in KC, MO. Last year I did a blogging and podcasting session. This year I’ll be out blogging and podcasting for an agricultural client during those dates on their blog!
Producer Panel At NAMA Boot Camp
In just a few minutes I’m going to be on a conference call with the panelists for Wednesday evening’s NAMA Boot Camp producer panel. They’ll give attendees an opportunity to “Hear first hand how to effectively communicate with the end user.” Featured guests will include lifestyle and large operators.
Enlist In NAMA Boot Camp
It’s time to enlist in the second annual NAMA Boot Camp. Yours truly will be conducting a program on blogging. If you’ve wondered who, what, where, when, how and why this is your chance to see a live blogging demonstration and class. Of course there’s lots more on the program. You can see the full program here.
Wrap-up Of 2023 NAMA Fall Conference
The 2023 NAMA Fall Conference was very successful and started off the first day with an ag tour of two farms that have diversified into some unique products and services. The first stop was at Riegel Dairy & South Point Hemp. The dairy was very impressive and I had not actually been on a hemp farm, along with the processing …
ZimmCast 653 – Wrap-up of #NAMA20 Conference
Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. The #NAMA20 is a wrap and it was a great show. If you are registered you can still go back and watch presentations. You can also still visit the Connection Point and say hi to those …
NAMA Professional Development Award Winners
NAMA announced the winners of the 2016 Professional Development Awards. Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards acknowledge excellence in the areas of marketing communications, public relations and sales. The 2016 Marketing Communications award recipient is Marcy Tessman, President and Partner at Charleston|Orwig. In her tenure with Charleston|Orwig, she has …
NAMA Happenings and Update
The Executive Committee of the National Agri-Marketing Association met yesterday and even though I could not make it thanks to plane problems and weather I got all caught up with President Kenna Rathai this morning. So this week’s program is our conversation in which Kenna talks about what the committee discussed or did during the quarterly meeting. First up is …
Why NAMA Trends In Ag Is In Minneapolis
The National Agri-Marketing Association will be holding it’s fall Trends In Agriculture conference in Minneapolis, MN this year. Perhaps you’re wondering why it’s not in Kansas City adjacent to the NAFB convention. I was. So I spoke with Jenny Pickett, NAMA CEO, and found out the answer. Jenny, pictured right at last week’s Boot Camp, says the reason NAMA had …
NAMA Speed Networking
NAMA Boot Campers got connected tonight during the opening Speed Networking session. After a few remarks it was time to get things moving. Networking with other people in agrimarketing is probably one of the greatest benefits of belonging to NAMA in my opinion. So, what we had people do was talk to each other and see how much they could …