I noticed recently that Equipment Trader has a blog called the Equipment Trader Insider. In fact, their blog was one of many to pick up on AgWired coverage of the Farm Progress Show. They also linked to some other bloggers covering the show like Karlie Elliott, who is a junior at the University of Illinois, majoring in Agricultural Communications. She …
Ethanol Wins IndyCar Season
Well, the 2007 IndyCar series is over and as we’ve been saying all season, “ethanol won.” I hope you had a chance to watch some of Laura’s coverage over on Domestic Fuel. She did a great job posting 31 times with most posts containing interviews. She’s also got 179 photos online in her photo album. Thanks to the Ethanol Promotion …
Jenny Pickett New NAMA EVP/CEO
NAMA has a new Executive Vice President/CEO and we want to congratulate her. NAMA president Stephanie Gable says it best in her announcement. Way to go Jenny! Dear NAMA Member: I am pleased to announce effective September 15, 2007, Jennifer Pickett will assume responsibilities of Executive Vice President/CEO of the National Agri-Marketing Association (NAMA). Jenny is an accomplished not-for-profit professional …
Husker Harvest Days Turns 30
I’ve been asked by several people if I’ll be attending Husker Harvest Days. Wish I could but I’ll be conducting a new media training class for ag communications grad students at the University of Guelph. This will be the big 3-0 for the show. Husker Harvest Days has a special memory for me because I attended on September 11 in …
FAZD Provides FMD Information
In case you don’t know much about foot and mouth disease there’s a new website with all the information. It’s produced by the National Center for Foreign Animal and Zoonotic Disease at Texas A&M University. As a Department of Homeland Security National Center of Excellence, the National Center for Foreign Animal and Zoonotic Disease Defense is focused upon the development …
Dave Mehlhaff at American Hereford Association
My main man Dave Mehlhaff is back to his livestock communications roots. He’s the Director of Communications for the American Hereford Association. In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an …
Country Living Olympics
I’m not sure what you do at a Country Living Olympics but I’d sure like to find out. It must have something to do with animals though since it’s going to happen during the American Royal Livestock and Trade Show. Besides country living sports the Country Living Association is planning a full day of speakers and panel discussions to help …
Autofarm and Raven Industries Expand Collaboration
It seems like the precision agriculture companies are doing a lot of collaborating these days. It makes sense when you consider how many different components have to work together from software to satellites to hardware. Here’s the latest announcement from Autofarm and Raven Industries. AutoFarm and Raven Industries announce the expansion of a collaborative agreement for product development opportunities following …
Missouri Beef Industry Council Video PSA
The Missouri Beef Industry Council has been a client of ours since we started ZimmComm New Media going on four years ago. They called last week needing a video psa to use in the upcoming stage 4 event of the Tour of Missouri, a professional bicycle race across the state. So with a little help from iMovie and iDVD it …
I’ll Be Your Geek Marketer
Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …