SAGE says Let’s Go Chiefs

Chuck Zimmerman

Sage Let's Go ChiefsI missed the SAGE party again this year. But they always seem to have something to share to get us in the Christmas spirit.

How about a little Let’s Go Chiefs love? Featuring a certain quarterback who has helped bring the Kansas City Chiefs the excitement and success fans have been aching for.

It was an ugly sweater party just in case you were wondering.

In 2015, Sage evolved from BCS Communications, which has been helping companies and organizations with their marketing communications efforts since 2003. Leigh Ann Cleaver and Kelly Schwalbe left years in the big-agency world to create a more nimble, responsive, cost-effective agency model where they have more direct day-to-day contact with clients.


Agencies

U.S. Hemp Growers Association Launched

Cindy Zimmerman

The U.S. Hemp Growers Association (USHGA) was announced this week in Indianapolis as the “only national farmer-directed hemp trade association.”

Founding partners that came together to create USHGA include U.S. Hemp Farming Alliance, First Crop, International Hemp Solutions, HiLo Seed, GenCanna and Farm Journal. At launch, more than 300 farmer-members of U.S. Hemp Farming Alliance will fold into USHGA.

Caren Wilcox will serve as the inaugural USHGA executive director. Wilcox is a well-known ag and food leader who has held executive roles at Hershey, the USDA and the Organic Trade Association. USHGA will meet in late February 2020 in San Antonio to secure founding partners and to install an initial board of directors. A majority of the board leaders will be active hemp farmers.

Learn more from USHGA.

Cannabis, Farming, hemp

Biofuels Stakeholders Disappointed with EPA Final Rule

Cindy Zimmerman

The Environmental Protection Agency (EPA) released a final rule today that establishes required renewable volumes under the Renewable Fuel Standard (RFS) program for 2020 that is basically the same as the proposed rule that industry stakeholders say still falls short.

Renewable Fuels Association President and CEO Geoff Cooper says the rule fails to deliver on President Trump’s commitment to restore integrity to the RFS. “While the final rule is an improvement over the original proposal, it still does not guarantee that the law’s 15-billion-gallon conventional biofuel blending requirement will be fully enforced by EPA in 2020,” said Cooper.

According to the rule released today, EPA will project SRE volumes based on historical Department of Energy (DOE) recommendations, rather than the actual volume of SREs issued by EPA. Ironically, however, EPA has generally chosen to ignore DOE’s recommendations regarding SRE petitions in recent years. For the 2016-2018 compliance years, the volume of required renewable fuel blending waived by EPA was almost double the amount recommended by DOE.

“After doing the exact opposite in recent years, EPA is now suggesting it will follow DOE’s recommendations on 2020 SRE petitions,” Cooper said.

Listen to Cooper’s comments on the final rule:
RFA CEO Geoff Cooper reacts to EPA final rule (1:21)

American Coalition for Ethanol (ACE) CEO Brian Jennings says disappointed is an understatement. “Over the course of the past few months, we’ve gone from promises of a ‘giant package’ to the reality of a lump of coal…We are forced yet again to continue defending the RFS and fighting EPA’s mismanagement of the program in the third branch of government, but this is another painful reminder our industry needs to go on offense with a new plan to increase demand on ethanol’s low carbon and high octane advantages.”

The National Biodiesel Board (NBB) expressed its disappointment with the final rule, which maintains the 2020 overall advanced volume and 2021 biomass-based diesel volume at the same levels as the current year, blocking growth for the biodiesel industry. “EPA’s final rule for the 2020 RFS volumes is simply out of step with Congressional intent and President Trump’s promises,” said Kurt Kovarik, NBB’s VP of Federal Affairs. “This week, Congress and the president are extending the biodiesel tax incentive through 2022 and sending an unmistakable signal that they support continued growth of biodiesel and renewable diesel. At the same time, EPA Administrator Wheeler is doing everything he can to block that growth.”

National Corn Growers Association (NCGA) President Kevin Ross said, “The Administration has chosen to move forward with a final rule that corn farmers believe falls short of adequately addressing the demand destruction caused by EPA’s abuse of RFS refinery waivers. While using the DOE recommendations to account for waivers is an improvement over the status quo, it is now on corn farmers to hold the Administration to their commitment of a minimum of 15 billion gallon volume, as the law requires. We will use future rulemakings and other opportunities to hold the EPA accountable.”

U.S. Senators Chuck Grassley and Joni Ernst of Iowa released statements critical of the EPA decision and expressing mistrust that the agency will do what it says it will. “We were guaranteed a deal in September, and we were assured of that same deal in October, yet EPA rolled out, and has now finalized, a different proposal. It’s no wonder trust has been lost,” said Sen. Ernst.

“The Administration has repeatedly directed the EPA and other agencies to support the ethanol industry and corn farmers, and the EPA has told those farmers to trust them. Instead we’re seeing a final rule out of EPA that doesn’t guarantee the 15 billion gallons the RFS mandates,” said House Agriculture Committee Chairman Collin Peterson (D-MN)

ACE, Audio, Biodiesel, Biofuels, Corn, EPA, Ethanol, NCGA

Register for the 2020 Agri-Marketing Conference

Chuck Zimmerman

2020 Agri-Marketing ConferenceIt’s time to get registered for the 2020 Agri-Marketing Conference which will be held in San Diego, April 15-17. The ZimmComm Team will be attending and can be found in the Connection Point once again.

With interactive breakout sessions and stellar opportunities to meet new people, the 2020 conference is the perfect place to find the resources you need.

• The conference features four keynote speakers:
Kelly McDonald: How Your Ag Business Can Market, Sell and Service Customers to Grow In New Ways
Charlie Plumb: The Power of Choice
Marty Neumeier: The Brand Flip: Position Your Company for the Meaning Economy
Frank Miles: Laugh at Fear

• The conference features breakout sessions. Topics include Media Training, California Ag Challenges, Client/Agency Collaboration and more!

• New this year! Pre-Conference programming targeted towards small marketing departments and dealers.

Check out the entire jam-packed conference lineup HERE.

Register for the 2020 Agri-Marketing Conference by December 31, 2019, and you’ll be entered to win a $250 Southwest Airlines gift card!

NAMA

A New Look at Corn and Soybean Production

Carrie Muehling

Mark Seem, AgReliant Genetics; Emerson Nafzinger, Univ. of Ill.; Gary Ury, BASF

Those attending the 2019 American Seed Trade Association CSS & Seed Expo had the opportunity to learn more about modern corn and soybean production from a couple of industry experts.

Retired University of Illinois Extension Agronomist Emerson Nafziger provided some insight on managing today’s more efficient corn hybrids.

“My basic thesis is that hybrids have gotten so much better that it changes what we need to do to optimize the management for them,” said Nafziger.

BASF‘s Greg Ury talked about the critical factors that influence soybean production to help put growers in a position to succeed.

“Planting dates, variety selections, soil fertility – we have to maximize all of those components,” said Ury.

The session was moderated by Mark Seem of AgReliant Genetics.

Listen to Emerson Nafziger’s presentation here: ASTACSS19 Emerson Nafziger - University of Illinois (31:12)

Listen to Greg Ury’s presentation here: ASTACSS19 Greg Ury, BASF (31:12)

2019 ASTA CSS & Seed Expo Photo Album

Agronomy, AgWired Precision, ASTA, Audio, BASF, Corn, Soybean

FMC Announces CEO Change in 2020

Cindy Zimmerman

The Board of Directors for FMC Corporation has elected Mark Douglas as president and chief executive officer of FMC, effective June 1, 2020, replacing Pierre Brondeau who will continue to serve as chairman and CEO through May 31, 2020, at which time he will become executive chairman and remain a member of the Board of Directors.

“Mark has been elected following the Board’s careful and thorough assessment of the experience, track record and leadership qualities needed to lead FMC,” said Brondeau. “He has been a trusted partner during a period of significant change. During the last decade, Mark has been engaged on every major decision and strategic action we pursued to transform FMC into a high growth agricultural sciences company. His more than 30 years of global business and operational experience in the chemical industry, including most of the last 10 years leading FMC’s agricultural business, makes him ideally suited as our next CEO,” Brondeau added.

Douglas is now FMC president and CEO-elect, and he will work with Brondeau and the Board during the next five months on an orderly transition.

Brondeau presented the keynote address at the recent 2019 Ag Retailers Association Annual Conference and Expo in New Orleans. Listen to an interview with him from there.
ARA19 Interview with FMC CEO Pierre Brondeau (3:34)

Agribusiness, AgWired Precision, ARA, Audio, FMC

Pork Producers Set 2020 Priorities

Cindy Zimmerman

The president of the National Pork Producers Council (NPPC) is celebrating progress made in 2019 despite the challenges and setting priorities for 2020.

On a call with reporters Wednesday, NPPC president David Herring of Lillington, NC pointed to both USMCA and the recent Japan agreement as successes in 2019 for pork producers, and getting the China phase one deal across the finish line as one of the 2020 priorities. Herring says NPPC is pleased with funding approved by Congress for more agricultural inspectors to prevent African swine fever (ASF) and other foreign animal diseases (FAD) from entering the United States. NPPC will also continue its legal challenge to California’s Proposition 12, which imposes animal housing standards that reach outside of California’s borders.

Joining Herring on a press call by NPPC CEO Neil Dierks, Vice President Global Government Affairs Nick Giordano, and Chief Veterinarian Dr. Liz Wagstrom. Listen here:
NPPC 2019/20 press call (24:50)

AgWired Animal, Animal Agriculture, Audio, NPPC, Pork

Precision Ag Bytes 12/18

Carrie Muehling

  • USDA’s Natural Resources Conservation Service (NRCS) seeks public comments on its interim rule for the Environmental Quality Incentives Program (EQIP), USDA’s flagship program that helps producers plan and implement 150-plus conservation practices on working lands. The rule – now available on the Federal Register – takes effect upon publication and includes changes to the program prescribed by the 2018 Farm Bill.
  • CLAAS of America Inc. recently received six 2020 AE50 New Product Awards from the American Society of Agricultural and Biological Engineers (ASABE).
  • AgGateway has announced its 2020 leadership and meeting dates, and has also released its Annual Report, entitled “Driving Digital Solutions”.
  • Vinduino award-winning crop optimization products are now available for sale on Amazon.com.
  • FarmTrade.com, the first and only online exchange for crop protection products, announced the launch of their redesigned website landing page.
  • For the third time, David Hula of Charles City, Virginia, set a new world record in the National Corn Growers Association Corn Yield Contest with the Pioneer® brand P1197 family of products. Hula achieved an astounding yield of 616 bu/A with Pioneer® hybrid P1197YHR, crushing his previous world record of 542 bu/A, set in 2017 with Pioneer® P1197AM™ brand corn.
  • National Sorghum Producers is proud to announce the winners of the 2019 NSP Yield Contest. Producer yields are highlighted in five different categories from the eastern and western regions of the U.S. This year’s top yield and Bin Buster winner is Santino Santini of New Jersey with 212.5 bushels per acre.
  • The Ohio Soybean Council, in partnership with Persistence Data Mining, Inc., has won its eleventh R&D 100 Award for a revolutionary soil nutrient mapping and testing platform.
AgWired Precision, Precision Ag Bytes

Thriving Amongst the Giants

Carrie Muehling

A general session at the 2019 American Seed Trade Association CSS & Seed Expo addressed needs of seed businesses who are employing key business strategies to ensure success in an environment of transition and consolidation. The panel, entitled “Thriving Amongst the Giants,” featured Scott Beck of Beck’s Hybrids, John Latham of Latham Hi-Tech Seeds, Myron Stine of Midwest Oilseeds, and John Wyffels of Wyffels Hybrids.

Listen to remarks from each panelist here:
ASTACSS19 Scott Beck, Beck's Hybrids (14:02)

ASTACSS19 John Latham, Latham Hi-Tech Seeds (8:34)

ASTACSS19 Myron Stine, Midwest Oilseeds (8:38)

ASTACSS19 John Wyffels, Wyffels Hybrids (10:43)

2019 ASTA CSS & Seed Expo Photo Album

Agribusiness, ASTA, Audio, Seed