Beef Demand Is Sizzling!

Chuck Zimmerman

The first interview is with Cattlemen’s Beef Board CEO Monte Reese. He’s the better looking one talking into the mic. Beef demand increased more last year than any year recently and Monte talks about what that means in our next podcast available here: ZimmBlog Podcast.

All the usual press conferences are going on and the trade show’s about to start so while you listen, I’ll go wander around.

The convention is underway. Posted by Hello

Ag Groups, Audio, Podcasts

Just Got In To San Antonio

Chuck Zimmerman

Hello from San Antonio. 2nd hotel. The first one didn’t have working high speed access. Can’t have that. I promise not to make you look at pictures of me. I’m just happy to be in my room and ready to go. It’s off to the convention center next and see what’s going on. I’ll start out in the media room and post more later. Let me know if there’s anything in particular you’d like to see me cover while I’m here. Post a comment or email me.Posted by Hello


Off To San Antonio

Chuck Zimmerman

I just couldn’t leave a wimpy little post from a cell phone on my blog while I’m travelling. I just sent that last post to show you that if you’re really desparate, you can even use a pretty standard Sprint phone to post a message on your blog.

I’ll be getting in to the Cattle Industry Convention tomorrow afternoon and will begin posting information as soon as I find it.


First Audio

Chuck Zimmerman

As soon as our new blog design is complete and new website/server up and running we’ll begin true podcasting. In the meantime I’ll be posting links here to audio files you can listen to, especially this week at the Cattle Industry Convention and Trade Show.

Here’s the first one. ZimmBlog Podcast

You should be able to click on that link and your media player will open automatically, download the mp3 file and play it for you. Let me know if you have problems. If you don’t have a media player I recommend Windows Media Player.

Looking forward to blogging you from San Antonio!

Audio, Podcasts

Are Press Releases A PR Strategy?

Chuck Zimmerman

I think they can be a very important part of a communications plan or we wouldn’t have a business that focuses on the production and distribution of press releases. I like to refer to them as news releases since reporters are looking for news. They’re not looking for an opportunity to provide free publicity to some company or organization (usually).

Here’s an interesting post that I thought you might want to read and contemplate. I will admit to not having read the book, which is the subject of the post. But it does contain some excerpts and in particular I agree with one phrase about genuinely helping the reporter do their job. That’s why we strongly encourage sending audio to radio reporters. That helps them and makes your release more likely to be “used.” So here’s that post. I’d be interested in your thoughts, especially if you’ve read the whole book.

Saturday, January 29

Press Releases Are Not a PR Strategy

* A new book from PR expert Linda VandeVrede takes a fresh look at our misunderstood discipline. The title of her book: Press Releases Are Not a PR Strategy. Some selling points of her public relations analysis:

“If you think your company’s lack of success in gaining “ink” in your favored publications is due to a dearth of news releases or a lack of hard-hitting messages that resonate with your customers, you may want to think again.”

High on the book’s myth list is the venerable press release. “In our digital world of minute-by-minute news updates and rampant information overload, press releases can be the least effective way to get your message across to your target audience,” says VandeVrede.

Who is the target audience for PR? Not the purchaser or end user of your products and services, as most companies believe. Instead, VandeVrede’s book maintains that, the editors and analysts responsible for writing about your company and its products can be your biggest obstacles or your strongest allies in getting your message across — and genuinely helping them to do their jobs can pay big benefits.

“One of the best lessons in this book is that the editor is your boss,” says Lisa Vaas, associate editor, “Not the product, nor the company. The best thing that a PR rep can do for me is enable me to deliver something honest and timely to my readers.”

posted by PR Machine at 1/29/2005

Public Relations