DTN Going Mobile

Chuck Zimmerman August 8, 2005

While people in some of the traditional media are still trying to hold on to the good old days DTN is working hard to transition to the future. I haven’t seen them publish a farmer media usage study and yet they’re moving forward. I used to work there so I know it’s not any easier for them to change than anyone else. They were the cutting edge of information delivery with the satellite-delivered weather, market and news data. But people need to be mobile. That was always one problem with the “old system.” You had to be there in front of the monitor to get it. Now you don’t!

DTN Launches Mobile Product
DTN Mobile™ provides real-time market information, weather and ag news via cell phone, SmartPhone or PDA

OMAHA, Neb. — DTN, a leading business-to-business provider of real-time information services, announces the launch of DTN Mobile™, a service that gives agriculture professionals access to real-time market information, weather, and news via mobile phones and PDAs.

DTN Mobile, customers now have even greater access to a complete package of market analysis and commentary, real-time quotes, and highly-localized weather and agriculture industry news—even when out in the field. A companion to DTN’s online and satellite services, DTN Mobile enables users to always stay in touch with the information they need while on the move.

“DTN Mobile extends the great value our customers receive from DTN”, according to Robert Gordon, chief executive officer, DTN. “They can now access the time-critical information that they rely on each day while out in the field or away from the office”.

In addtion to DTN Mobile the company has also annouced several other new products including:

DTN Dairy™, the industry’s only source of comprehensive dairy-specific market, weather and news information available directly to customers with a single subscription.

DTN Grains™, which delivers real-time market, weather, agriculture news and production information specifically tailored to individual U.S. grains producers.

DTN Livestock™, the industry’s only direct source of comprehensive livestock-specific market, weather and news information available to producers with a single subscription.

For more information contact Sandi Scott.

Media

ZimmCast With Kim Lang

Chuck Zimmerman August 7, 2005

This week’s ZimmCast is an interview with Kim Lang, Valmont Irrigation. It’s one of several I conducted at the recent Agricultural Media Summit. Kim talks about a niche product they’re testing on carrot farms in California. In order to gain greater acceptance and entry into this lucrative market her company has created a product to sort of “open the door.” Then I’m sure they hope to find access to other markets for their products.

You can listen to my interview with Kim here

Here’s a picture of what a dual span system looks like. This is the product Kim talks about in her interview.

Some of you may know this but Kim was my boss once upon a time at DTN. That’s a few years ago now. I just found out that Kim’s going back to DTN, starting August 22 as Director of Advertising! How about that for coming full circle?

Ag Media Summit, Agribusiness, Audio, Podcasts, ZimmCast

Get Your AgWired Tee Now

Chuck Zimmerman August 7, 2005

At the NAMA convention in April, our t-shirts were very popular. So much so, that we re-designed them and now have them available for you to purchase ($12.99, includes shipping in U-S)!

You can see the front and back here, modeled by two of the lovely Zimmerman daughters. Their fee was reasonable after intense negotiation.

If you want one of them, and you know you do, the easiest way to buy is to use the credit card option in the left sidebar. If you don’t want to make an online credit card payment just send me a check and I’ll get it sent out. They only cost $12.99 and that includes shipping anywhere in the United States. Outside the U-S we might have to add for shipping.

Uncategorized

Ag Media Summit Photo Album

Chuck Zimmerman August 6, 2005

So if you weren’t able to attend the Agricultural Media Summit you can still get the flavor of it by visiting the articles that I posted this past week. This is one of those opportunities to use an AgWired category archive. In this case you can visit this link – Ag Media Summit Archive – and you’ll pull up all 30+ articles I did from both the Agricultural Relations Council Meeting and the AMS.

I just uploaded my pictures to a Flickr album as well. Feel free to view them here: Ag Media Summit/ARC Photo Album

If you see a picture you want send me an email and I can send you a higher res file. Feel free to use any of them.

ACN, Ag Media Summit, ARC, LPC

Consumers Believe U-S Beef Safe

Chuck Zimmerman August 5, 2005

Consumer confidence in beef is still strong according to the latest Talking News Release from the Missouri Beef Industry Council.

CONSUMER CONFIDENCE IN BEEF REMAINS HIGH

(Columbia, MO) Missouri beef producers are happy to know that the vast majority of Americans believe they are producing a safe product, and that the industry and the government are doing a good job of protecting them from BSE, or mad cow disease.

According to David Dick, a Sedalia cattleman who is chairman of the Missouri Beef Industry Council (MBIC), a consumer tracking survey conducted June 27-29 found that only about 7 out of every 100 Americans has any concern about the safety of the nation’s beef supply.

“The survey came back in 92, almost 93 percent confidence in the product. And that comes from our efforts to make sure that they are a well-informed consumer.” (Full Release)

For more information contact Steve Taylor.

Ag Groups, Beef

Farm Computer Use Report Being Re-issued With Corrections

Chuck Zimmerman August 5, 2005

The National Agricultural Statistics Service just released their newest Farm Computer Usage report but don’t start using it just yet. It’s being re-released next week! I wondered why I couldn’t find it on their website and here’s what it says – “The Farm Computer Usage and Ownership report released on July 29, 2005 by USDA’s National Agricultural Statistics Service (NASS) will be reissued on August 12, 2005 due to corrections in the data.’

I was going to report on how it shows that for the first time farmer internet access is over 51%. There’s lots of interesting information in the report but now I wonder what will change. The stories I’ve seen so far seem to be focusing on the fact that the increase in internet access is a smaller percentage than previously seen in earlier reports and that this might mean that farmer’s use of computers and the internet is levelling off. I don’t think I’d jump to that conclusion just yet. For one thing you have to dig into the data and there’s quite a bit of it.

For example if you just look at the total overall numbers you have to realize who was surveyed and basically that’s anyone farming that makes over $1,000 from farming. There are income breakouts that you should look at because the numbers are very different at different income levels.

Unfortunately I can’t point some of them out since I don’t know what’s going to change. I also can’t link to the report but I will when the release is available.

Uncategorized

Jim Phillips Wins GHP Print At AMS

Chuck Zimmerman August 5, 2005

I’ve said it before and I’ll say it again. It’s nice to know who won those trade show booth contests you enter even if it isn’t you.

To our Fellow Ag Media Summit Attendees!

If you are receiving this email, then you placed a card in our raffle at the Grant Heilman Photography booth (#303). We hope you enjoyed the Summit. I know we certainly did! Now for the moment you’ve all been waiting for; the announcement of the official winner of the GHP print. And that would be Jim Phillips of JLP Communications! Congratulations, Jim!

Remember to check out our website for all your stock photography needs. We are always adding new imagery to our website, which now has 60,000 images on it. If you don’t see what you’re looking for, give us a call because we have over one million images in our entire collection.

See You Next Year,

Scott J. Bauer, Director of Communications

Ag Media Summit

Cutting Edge Tools For Beef Innovators

Chuck Zimmerman August 5, 2005

The latest news release from MFA Incorporated focused on their invitation only Beef Innovator seminars which were recently conducted in three locations around Missouri. This means that not only is MFA providing cutting edge tools for their customers but they’re using cutting edge tools in their public relations efforts!

Beef Innovators Series Provides Cattle Producers With Cutting Edge Tools

(Columbia, MO) Beef producers who are going to survive in the future are those who are the most innovative, especially in the areas of nutrition, health and marketing.

That is the message MFA, Incorporated recently presented to groups of producer leaders in Chillicothe, Springfield and Warrenton, MO at the 2005 MFA Beef Innovators’ Seminars. Veterinarian Dr. Alan Wessler, MFA Feed Division vice president, says they addressed three main topics with the producers.

“We talked about cattle performance, we talked about tracking value in the feed lots, and we talked about the national ID and BSE testing updates.” ( mfa-wessler-cut-1) (:08) (Full Release)

For more information contact Chuck Lay.

Agribusiness

Upping The PR Staff At O&B

Chuck Zimmerman August 5, 2005

Those folks at Osborn & Barr are still adding to the fold. They also like to send out releases announcing a whole bunch of new folks (or ones getting promoted). So I’ll try to cover them all in one post.

ST. LOUIS, MO — August 3, 2005 — As a provider of marketing communications services for over 16 years, Osborn & Barr Communications has led clients through a constantly changing marketing environment. Today the agency continues to expand its public relations offerings as the discipline gains importance in a splintering advertising arena.

Sarah Robinett comes to Osborn & Barr as a public relations senior account executive with experience in corporate and nonprofit environments. Her skills in strategic planning, project management and multimedia campaign development will serve clients in agriculture, rural lifestyles, government and associations.

Keith Warden has joined Osborn & Barr as contact relations assistant account executive to work with the agency’s industry-funded clients such as the United Soybean Board and National Cattlemen’s Beef Association. Prior to joining Osborn & Barr, Keith provided advertising and public relations for corporate clients in Hawaii.

In addition, Osborn & Barr promoted Jaime Jonesmith to account supervisor and Karen Pfautsch and Chris Toebben to account executive. Jaime serves as the liaison between the client and the agency team on the Monsanto account and is responsible for communications for Monsanto’s corn traits products under the Roundup Ready and YieldGard brands.

With his strong understanding of soy technology and media communications expertise, account executive Chris Toebben has been appointed the project manager of USB’s industrial new uses communications and co-manager of USB’s agricultural media relations efforts.

For more information contact Tammy Humm Donelson.

Agencies

Going To The BBS

Chuck Zimmerman August 4, 2005

It’s the Blog Business Summit and I’m going! I’m going to miss the start but I’ll be there for a part of it at least. And I’m missing the start to teach blogging at the NAMA Boot Camp! So, after my presentation on Thursday, it’s off to San Francisco and learning more from the people who are getting all the headlines like: Anil Dash, Shawn Gold, Molly Holzschlag, Robert Scoble, Biz Stone and of course, Steve Broback and many more. Looking forward to it.

I’m putting in this link at the request of the folks at the BBS who are doing some sort of test on incoming links that we’ll learn more about when we’re there.

Uncategorized

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