This week’s MBIC report from the Missouri Beef Industy Council focuses on some of the food safety research being funded by Missouri beef producer checkoff dollars. Cindy interviews Azlin Mustapha, a food science professor at the University of Missouri.
You can listen to this week’s MBIC Report here: 
The MBIC Report is an AgWired podcast which you can subscribe to using the link in our sidebar or on the newly designed MBIC website.
Just last week I told you about this contest being run by the Holstein Association and this week we helped them promote it by sending out a Talking News Release! Here’s your chance to hear Lisa Perrin. She did a good job don’t you think?
BRATTLEBORO, Vt., September 21, 2005— World Dairy Expo 2005 is just around the corner and Holstein Association USA, Inc. is inviting everyone who attends the expo to stop by their booth and meet the “Holstein Association Member of the Day” and get a free copy of the 2006 Holstein Association calendar.
Holstein Association Communications Manager, Lisa Perrin says they are excited to be featuring their own members as part of the exhibit this year to tell their own stories. Full Release
In just over a week I’ll be living out of a little room at the Coliseum in the Alliant Energy Center in Madison, WI blogging World Dairy Expo. I’ll bring you some of it here but I’ll mainly be blogging it on World Dairy Diary, a ZimmComm blog and the “Official blog of the World Dairy Expo!”
In case you haven’t looked at it lately, World Dairy Diary got a facelift a couple weeks ago and I’d love to know what you think.
I also want to welcome the newest sponsor of World Dairy Diary, Qualisoy. Qualisoy joins Holstein Association USA, Inc. and The Callicrate Bander as blog sponsors. They have entered this brave new world and are making this first ever farmshow blog possible. Thank you sponsors!!
Dan Duran has been hired as the CEO of the U. S. Soybean Export Council (USSEC), the joint venture of the United Soybean Board and American Soybean Association. I don’t guess they have a logo or website yet, at least not that I can find.
According to today’s release, Dan comes to the USSEC from “Galahad International, an sales and marketing company based in Baton Rouge, La., that specializes in building global dairy markets. Prior to Galahad, Duran spent 16 years with Wells Dairy, the largest family owned and operated dairy processor in the United States. During his tenure with Wells, he initiated the first sales to Mexico, eventually growing the dairy’s international customer base to more than 30 countries, the majority in developing markets.”
Welcome to St. Louis Dan.
The National Association of Farm Broadcasters is gettin’ jiggy with their 2005 Annual Meeting invites! I just got my second one via email and like the other one, it contains audio. Imagine a mostly radio group using audio. Maybe that new E-D has got some new ideas?
If you’ve ever been to the Westin Crown Plaza in KC, MO then you might have had this guy open your door and welcome you. Thanks to the NAFB office you can “hear” him invite you to their annual meeting. Listen to Tall Paul here:
Baxter Black doesn’t own a cell phone or television. He gets his information like all REAL cowboys do – from his local Farm Broadcaster! Come see the man described by the New York Times as “…probably the nation’s most successful living poet.” He thinks it’s an exaggeration, you be the judge. You can listen to Baxter here:
The NAFB Convention will be November 9-11, 2005 at the Kansas City, Missouri, Westin Crown Center.
Logon to www.nafb.com to register and reserve your room. Or you may call 816-431-4032 to request a registration form. Be sure to register before October 7th when rates increase!
There’s no way to write about all the festivals that take place around the country but how many send out releases on Business Wire? I had to let you know about them. Besides who wouldn’t want a bratwurst with some Snow Floss Kraut on it?
The Ohio Sauerkraut Festival committee reported that 13,000 pounds of Snow Floss Kraut will be delivered for Waynesville’s 36th annual festival scheduled for October 8 and 9th this year. Fifty-eight food booths run by twenty-nine non-profit organizations from Waynesville will offer a variety of specialty dishes for this year’s crowd, estimated to again reach over 250,000.
Some of my favorite festivals include the Labelle, FL, Swamp Cabbage Festival; Plant City, FL, Florida Strawberry Festival and the ever popular Crescent City, FL, Catfish Festival. There’s just so many festivals and so much good food. I’ll bet you have your favorites???
AGCO has “refreshed” their logo. This is the new one. Why? Well I’ll let them explain:
Martin Richenhagen, President & CEO comments, “The objective is to modernize the design of our corporate logo – without compromising the positive recognition that our triangular ‘farm field’ logo enjoys around the world. The refreshed logo reflects our position as an innovative global leader providing ‘high-tech solutions to professional farmers’.”
The new design also represents thinking “out of the box.” Quite simply, the box lines are being eliminated and the orange color is now a red-orange that is more bold and distinctive. The new color unites AGCO’s proud heritage (in the traditional orange of AGCO Tractor products) and the continuing success today (in the “hot” red of Massey Ferguson products). AGCO developed this new look through a cost-effective process using AGCO’s internal design and brand-marketing expertise.
Just so you can compare the two. Here’s what the “old” logo looked like. It looks like they’ve got some good in-house talent so why not put them to work?
Now let’s say you’re stationed in a foreign country, in a desert-like environment and all you’ve got to eat is your basic MRE’s. What would you give to have a nice bowl of salad with a little ranch dressing? How about $2.9 million dollars? That’s what Arcadia Biosciences has snagged from the DOD and I say “git ‘er done.” Get them boys some fresh veggies!!
Arcadia Biosciences, an agricultural biotechnology company focused on products that benefit the environment and human health, today announced that it has secured a contract with the U.S. Department of Defense (DoD), U.S. Army Natick Soldier Center, for $2.9 million to develop longer-lasting fresh produce. Under the agreement, fresh tomatoes and lettuce are the first products of focus. The purpose of the DoD contract is to develop fresh produce for field troops in areas where frequent supply deliveries are difficult to make. Successful development of these products will contribute to the nutrition, health, and morale
of warfighters on the front lines by providing them with better fresh food choices. Arcadia also will commercialize the technology to the general public so consumers can benefit from longer fresh food life and reduced spoilage.
And in separate news today:
Arcadia Biosciences and Monsanto Company today announced a licensing agreement for the development and
commercialization of Arcadia’s nitrogen use efficiency (NUE) technology in canola. Under the agreement, Monsanto gives Arcadia an upfront payment, as well as milestone payments and a royalty rate structure in exchange for global licensing rights. Additional financial terms of the agreement were not disclosed.
I don’t know if you’ve heard about this but it’s a new one on me. It’s Agri Ahead and it’s online until December 31st. A virtual farm show and available in different languages. I’m impressed. This is their second year. It’s put together by AHead™ Business Solutions Ltd. The site says they currently have 55 exhibitors from 15 countries. Once you get to the “booths” they have a chat feature, contact and product information. You can even schedule a meeting with a company representative!
A few numbers from the 1st AgriAhead:
8,765,439 -Visited AgriAhead Virtual Exhibition
1,293,640 – Visited AgriAhead Demo tour
108,497 – Shoppers visited our exhibition store
67,543 – Registered Visitors
137 – Different Countries from which the AgriAhead visitors came from
104 – Exhibitors
14 – Origin countries of the exhibitors
24 – Hours a day
7 – Days a week
This virtual exhibition is designed to look like a conventional exhibition, exhibitors present their goods, products and know how, communicate and relate with the exhibition visitors and even take part in conferences, seminars and discussions that are to be held during the exhibition. The exhibition’s innovative interface is user friendly thus enabling both visitors and exhibitors to visit all booths, and enjoy the virtual exhibition as a realistic experience.
Just a reminder about Global PR Blog Week 2.0. It got started today and there’s lots of content already. The tagline says it all “Public Relations and Business Communications in the Age of Blogs.”
In the next five days a group of public relations, marketing and business professionals from around the world will use this blog for publishing a wealth of articles, case studies, and podcast interviews on how public relations and business communications are challenged and changed by new communications technologies like weblogs, wikis, RSS, and podcasting.
You don’t have to be a blogger to learn from this event. Just visit or subscribe and you’ll find some very interesting information and perspectives. And Hey, you don’t have to agree with everything you read! Feel free to comment if you don’t.
