Florida Citrus May Get New Symbol

Chuck Zimmerman

Forida Orange JuiceThe Florida Department of Citrus will be forming a committee to come up with a new symbol that will help consumers know if they’re getting the “real” Florida product or not.

I’m really not sure what the current one is. After looking at their website I guess it’s the Pure & Simple picture. I still like the old Florida citrus tree with the state outline. In fact, I can still hear Anita Bryant singing the Fresh From The Florida Sunshine Tree jingle. Let’s bring ‘er back I say. I met Anita once at a Department of Citrus function and thought she was a very friendly person who couldn’t have been a bigger supporter of Florida citrus.

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