Johnson New Deputy Under Secretary

Chuck Zimmerman

USDA Rural DevelopmentHow many of you know Allan Johnson? Congratulate him for his new role at USDA!!

Agriculture Secretary Mike Johanns announced today the appointment of Allan Johnson to serve as Deputy Under Secretary for Rural Development. “For the past two years, Allan has demonstrated outstanding leadership at USDA Rural Development,” said Johanns. “The people we serve in rural America and USDA will all benefit from his experience and knowledge in this new position.”

Johnson will serve in a leadership role by assisting Under Secretary Tom Dorr in carrying out Rural Development’s mission to support economic activity and improve the quality of life of rural residents.

USDA

New Promotion Board Appointments

Chuck Zimmerman

USDASecretary of Agriculture, Mike Johanns was busy making appointments again this week.

To the United Soybean Board:

Appointed members representing soybean producers are: James D. Wilson, Alabama; Houston T. Allen, Arkansas; Larry F. Lewis, Illinois; Jack L. Reed, Indiana; James L. Stillman and Roy P. Bardole, Illinois; John W. Wray, Kansas; George H. Martin, Kentucky; Eugene L. Lowe, III, Maryland; Robert A. Moore, Michigan; Mark S. Pietz, Minnesota; Aubrey M. Beckham, Mississippi; Jason S. Bean, Missouri. Gregory L. Anderson, Nebraska; William R. Coppess, Ohio; Eaddy C. Bozard, South Carolina; Charles R. Friedrich, South Dakota; Gerald G. Caldwell, Tennessee; Richard T. Raun, Texas. Alternate members are: Harold R. Phillips, Alabama; Joseph A. Derrick, South Carolina; and Tom Rotello, Texas.

To the Lamb Promotion, Research and Information Board:

Newly appointed members are: David Trotter of Indiana and John L. Oswalt of Michigan representing producers; Joseph O. Harper of West Virginia representing feeders; William R. Brennan of South Dakota representing first-handlers; and, Laurie K. Hubbard of Pennsylvania seedstock producers.

USDA

Canned Beef On It’s Way To Hurricane Evacuees

Chuck Zimmerman

MBIC Report PodcastMany Americans are working together to help hurricane evacuees and that certainly holds true of people in agriculture as you can see in my last post. The Missouri Beef Industry Council has made a donation of $5,000 through the National Cattlemen’s Beef Association for a program to send beef products with a long shelf life to aid the people in need. This program was initiated by Heartland Farm Foods (Montgomery City, MO) CEO, Mark Uthlaut. In this week’s MBIC Report, Mark discusses how the program came together and the unique canned beef product his company has made available.

You can listen to this week’s MBIC Report here: Download MP3 File

The MBIC Report is an AgWired podcast which you can subscribe to using the link in our sidebar or on the newly designed MBIC website.

Ag Groups, Audio, Beef, Podcasts

Agriculture Steps Up To Help Out Hurricane Needy

Chuck Zimmerman

Agriculture River Recovery FundI’ve been collecting news releases from various agricultural companies and organizations that are working to provide help to people impacted by Hurricane Katrina. There’s a lot and I think it shows how helpful Americans are, especially those involved in the food chain! There’s no way to post all of the various efforts but I’ll try to summarize what I have so far. I know there’s much more going on out there. Feel free to add to this post using the comment feature if you know of more.

Let’s start with the Agriculture River Recovery Fund. This is the latest I received notice about. “Supported by solidarity across agriculture, ARRF hopes to raise at least $US 500,000. The funds collected will be distributed to grain industry and supporting service industry employees as quickly as possible.”

The National Cattlemen’s Beef Association and affiliated state organizations are hard at work “Cattlemen from across the nation are working to bring aid to victims of Hurricane Katrina. In addition to the catastrophic damage in and around New Orleans, thousands have been left homeless and without power and water in rural areas of Louisiana, Mississippi and Alabama. In addition to making donations to traditional relief agencies, the National Cattlemen’s Beef Association, state beef councils and state cattlemen’s associations are calling on all agricultural producers to contribute to the recovery effort of farm and ranch families.”

The FFA has a program in place “National FFA President Jackie Mundt announced today a fundraising effort called Seeds of Hope to rebuild agricultural education and FFA programs in the Gulf states of Louisiana, Mississippi, Alabama and Florida hit hard by Hurricane Katrina.”

Dow is responding “Also today, Dow announced that it will contribute $3 million to the hurricane relief efforts. The donation will consist of: $1 million in an immediate cash donation to the American Red Cross, $1 million match to employee and retiree donations to the American Red Cross. The more than 1,100 Indianapolis-based employees of Dow AgroSciences, a wholly owned subsidiary of Dow Chemical, will have the opportunity to contribute, and $1 million in products and technology donations for the longer term reconstruction effort.”

The National Association of Wheat Growers is urging it’s members to help “The staff, board and officers of NAWG offer our heartfelt condolences to the victims of Hurricane Katrina, and encourage members and friends of NAWG to contribute to the American Red Cross to help alleviate the suffering and address the real human needs bought on by this unprecedented tragedy.”

Farm Journal Media is using their own media resources to help “Farm Journal Media today announces an initiative to donate cash contributions and media space to the American Red Cross to help ameliorate the human tragedy caused by Hurricane Katrina. The company announced that it will match employee contributions made to recognized charities helping with relief by making a donation to the Red Cross. In addition, Farm Journal Media is donating $100,000 of free media space in its publications, television programs, newsletters and on its Internet site, www.agweb.com, to encourage U.S. farmers and ranchers to contribute to the Red Cross.”

Of course you have to consider crop insurance and National Crop Insurance Services has this message “The crop insurance industry has already applied for expedited claims servicing procedures in the wake of Katrina. Similar procedures last year, allowed crop insurance companies to quickly respond to hurricane damaged crops in Florida. Producers who do have damage should call their crop insurance agent as soon as possible. The crop insurance companies usually respond to disasters by pulling claims adjusters from around the country.”

CHS is putting up a significant amount of money to help out “CHS Inc. and the independent CHS Foundation announced today plans to contribute a combined $100,000 to Hurricane Katrina relief efforts and pledged matching funds for CHS system employees and member cooperatives who contribute to designated efforts.”

Delta & Pine Land were certainly close to the devastation “Delta and Pine Land Company, a leading commercial breeder, producer and marketer of cotton planting seed, today announced a commitment of up to $100,000 for disaster relief. The company has made initial commitments of $20,000 to the Salvation Army Hurricane Katrina Disaster Relief Fund and an additional $20,000 to the American Red Cross Hurricane Katrina Disaster Relief Fund. The Company also announced matching programs for employees and customers that will raise the total financial commitment by D&PL to a maximum of $100,000.”

The U. S. Wheat Associates is urging support through the Red Cross “U.S. Wheat Associates extends heartfelt wishes to our colleagues located at the Gulf grain trade facilities. We encourage members of the global “wheat family” to contribute to the American Red Cross if they wish to help.”

There are also many company’s and organizations who are advertising the Red Cross website with a link on their websites. You can find ways to donate and assist on their site.

I certainly don’t mean to exclude anyone. As I said at the beginning of this post, please feel free to use the comment feature to add more if you know of them.

Ag Groups, Agribusiness, Media

Hurricane Impact On Missouri Corn Growers

Chuck Zimmerman

CornTalk podcastHurricane Katrina and its aftermath has been getting all the attention lately. It has certainly had an effect on agriculture and in this week’s CornTalk, Cindy Zimmerman interviews Missouri Corn Growers Association Vice President Mike Geske of New Madrid county in the bootheel. Mike talks about the impact of Hurricane Katrina on Missouri corn growers in terms of transportation costs, corn prices and input costs.

You can listen to this week’s CornTalk here: Download MP3 File

CornTalk is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.

Ag Groups, Audio, Corn, Podcasts

Vance And The Food360 Circle

Chuck Zimmerman

Food 360Here’s something that I haven’t quite fully grasped yet. It’s Vance’s new Food360, which appears to be an effort to bring a lot of different “businesses” into one unit. You can learn more on their website. I’ll warn you about the flash intro though (you can skip it). I appreciate all the effort people go to to create these intros to their website but I just don’t have time for them.

Here’s what they have to say about the new Food360 “Vance Publishing is proud to announce Food360, a combination of products and services unique in the B2B communications world! With Food360, companies can reach all of the audiences in the food chain – agriculture, production, and retail – through a single business unit.

“Although only a small percentage of the world’s population is involved in farming, there are a host of people who touch our food supply as it makes its way toward the consumer,” said Bill Newham, senior vice president of Food360. “There is a vast compendium of people from the moment a product is conceived until it is consumed who need to understand each other’s role and what issues they all hold in common We call this a ‘full-chain view’ – without it, issues looming down chain can quickly overcome your business.”

Food360 will deliver this full-chain view through its individual branded products, people and services, to help customers communicate “full circle” within that chain.

For more information contact Bill Newham, 913-438-8700.

Publication

Web Award Competition Winners Announced

Chuck Zimmerman

I don’t know if you are aware of the Web Marketing Associaton or not. I wasn’t until yesterday. Here’s how they describe themselves “an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. The Web Marketing Association also has established the Internet Advertising Competition (IAC Awards) and the Interactive Investor Relations Awards.”

In addition to the awards they mentioned they also started the Web Award Competition. The winners have just been announced and you can see them all on their awards website. They’re listed by category which is pretty handy. No category for agriculture. However, there is one for biotechnology and the food industry. Maybe next year we can have some ag sites entered!!

Here’s who won the “Best of Show.”

The 2005 Best of Show WebAward is presented to Atlanta -based IQ interactive (www.iqtv.com), for their outstanding work on “National Geographic – Inside The Mafia” at URL www.insidethemafia.com. The site was also awarded Best Entertainment WebAward. To generate interest and viewers for the show, IQ Interactive was challenged to create a web site as engaging and compelling as the show itself. With a click, mysterious and intriguing rich media banner ads drive viewers straight to the full screen immersive interactive experience. Targeting a lifestyle demographic called New Enthusiasts, this dark and stylistic micro site engages in an almost game-like way. This discovery based site allows viewers to explore the world of the mafia through a variety of avenues, from full original animation, to a variety of video compositions and much more. The goal being to use video in a way that hasn’t been used before.

Internet

PR Newswire Now Podcasting Audio Releases

Chuck Zimmerman

MultiVuI’ve been meaning to tell you about this but that trip to Switzerland kind of got in the way. If you’re involved in any type of public relations efforts then you probably know about PR Newswire. They’ve started doing something very logical and something we’ve been preaching for the last year and a half. They’re pushing the creation and distribution of audio (and video) news releases!! We call them Talking News Releases and we directly email them to reporters. PR Newswire is producing them as fully voiced news “stories” that may include company representative sound bites. We do that when appropriate too.

They’re also setting them up as podcasts, which reporters can subscribe to!! Of course this still seems to only be directed to reporters who subscribe to PR Newswire but what a concept. Why not? Why not use audio when you send a release to a reporter?

We’re also advocating making your releases (audio or not) available by RSS to your own customers and clients from your own website. Once the release has been created use the web for what it’s capable of and don’t just depend on reporters to use your release. Which brings up a good question. How do you know if reporters air your audio news release? Inquiring minds want to know. I’ll have chapter 3 in my series on this published soon.

I’m a PR Newswire subscriber and member (although I never received a release on this!) so I took a look. There’s not a lot of them there yet but I’m sure this will grow. Besides providing pre-recorded audio and video they’re making it available when the reporter wants it. I’m not sure yet how this is or may become accessible directly to a consuming public. Some may question who would want to subscribe to a company’s sales pitch. I think it’s just one more avenue to deliver your message in an increasingly fragmented media mix. If you’re already spending the money to create a message why not invest just a little more to put it in a more user-friendly form for the reporters you’re targeting and ultimately the public?

Journalists, bloggers and news consumers can now access audio news releases as podcasts and download them to their desktop, iPod or other personal communications device, MultiVu, a PR Newswire company announced.

In addition, MultiVu is also podcasting PR Newswire’s Broadcast Minute report, an audio summary of the day’s top news releases. Launched as a text service for radio journalists and producers, the Broadcast Minute report is now available to download in MP3 audio format via PR Newswire’s media-only website, PR Newswire for Journalists (PRNJ), PR Newswire’s public Web site, http://www.prnewswire.com and Apple’s iTunes Database. By ‘podcasting’ this content, MultiVu is embracing this rapidly growing form of internet-based distribution to make its customers’ news available to key audiences, allowing them to retrieve and listen at their convenience. “Podcasting is fast becoming the format for providing radio-type archived
content directly to end-users,” said Larry Thomas, president of MultiVu, a PR Newswire company. “By utilizing podcasting as a distribution method, we are leveraging what has been a mostly consumer-oriented technology to increase the exposure of our customers’ important news and information.”

Thanks to Steve Mays and Steve Rubel for the heads up on this.

Podcasts, Public Relations

The Latest On The WTO From FarmPolicy.com

Chuck Zimmerman

FarmPolicy.comI’ve written about Keith Good before. In fact he was one of the first interviews on the ZimmCast. Now my man is using audio on his weblog!

In one of his latest posts on the WTO Keith has a short audio file presentation to go along with a slide you can look at while you’re listening. You’re going to learn more about the WTO here on AgWired too but Keith knows his stuff. You can subscribe to a daily emailed update of news from him that’s very thorough. Keith has his audio in .wav format which is a big file to download so I converted it to mp3 for you here: Download MP3 File

I’m going to email him a link to an audio converter program since I think MP3 is the way to go (much smaller and pretty much universally accepted).

Audio

Welcome To The WTO Mr. Lamy

Chuck Zimmerman

Pascal LamyYou probably already know that the World Trade Organization has a new Director General, Pascal Lamy. Bet you didn’t know what he looked like. That’s why I love getting pics!!!

Now if someone will just sponsor my trip to Hong Kong in December we’ll have some “live” photos of the DG on AgWired! That’s when the next WTO Ministerial Conference is set and I hope to blog it (sponsors willing). Anyway here’s what DG Lamy said to the press on his first day, September 1.

I won’t say much on the substance today. It’s my day back to school. On the first of September, like many people in this country, we are starting our work, knowing there is a lot of work ahead of us. Following both what happened and what did not happen last July when the General Council met and a few ministers were here.

I am pretty aware that there is a lot of work to do. I will be starting this right now, in starting internal and external consultations. Internally, of course, with all the members of the Secretariat, who have received an email from me this morning, and with the chairs of the various negotiating groups, of course. With the ambassadors, the regional groupings and so on. And I will be back to you in a fortnight from now with more precise views on the substance and the way ahead to Hong Kong — which obviously is and remains the number one priority for myself, my team and the Secretariat.

Last thing: as we all know, and I think I have to remember this everyday, including when reading today’s press, the WTO Director-General has no magic wand. Things don’t work this way in the WTO. Members have the decision-making power. We can catalyze, we can broker. Sometimes, sometimes we can lead, but at the end of the day they take the decision, and that’s why I have to start this series of contacts.

Uncategorized