Charlene Finck New Farm Journal Editor

Chuck Zimmerman January 12, 2006

Farm Journal just named Charlene Finck as their new editor. She will replace Karen Freiberg, who is retiring in March.

In making the announcement, Farm Journal Media Senior Vice President of Editorial, Sonja Hillgren, stated, “Charlene’s leadership in initiating both the Farm Journal Test Plots and definitive machinery coverage over the past 16 years show that she is the kind of creative editor who can help farmers deal strategically with the technological challenges of the 21st century.”

. . . Freiberg retires after 23 distinguished years at FARM JOURNAL, including 16 years as managing editor and the last two years as editor.

Media, Publication

New NAWG Communications Director

Chuck Zimmerman January 12, 2006

The National Association of Wheat Growers has a new communications director just in time for the North American Grain Congress. She’s Melissa George.

Melissa is a native of Tulsa, Oklahoma, and recently graduated from the University of Oklahoma with a degree in political science. She has extensive experience in newspaper work as a reporter and stringer with the Oklahoman, Tulsa World and the Oklahoma Daily newspapers. She interned with NAWG in the summer of 2005, providing valuable assistance with organizing Rail Customer Day and our newsletter and web site. She has also participated in a summer Political Science Institute program at Georgetown University in Washington. Melissa’s job duties will include all of NAWG’s communications functions, organizing and supporting special projects (such as Foundation leadership programs sponsored by industry partners), and first point of contact with news reporters.

Ag Groups

Learfield Adds Two

Chuck Zimmerman January 12, 2006

It’s been a long day on the road but I’m back and the announcements and news items have been coming in all day. As easy as blogging is you can’t blog and drive (yet). So I’ll get started and try to work through these as soon as I can. Let’s start with announcements from Learfield.

As we reported earlier this month, Kim Lang has joined Learfield Communications as an account executive for its News Division in Nebraska as well as representing Brownfield, America’s Ag News Source.

They also added Tom Hopfensperger as an account executive for the company’s News Division in Wisconsin. Tom will also represent Brownfield in Wisconsin.

Media

Preview of Cattle Industry Convention

Chuck Zimmerman January 12, 2006

The Missouri Beef Industry Council’s weekly MBIC Report this week is with David Dick who is the chairman. David provides a preview of the upcoming Cattle Industry Convention and NCBA Trade Show. I’ll be blogging the conference right here and on a new blog that will be announced soon!

You can listen to this week’s MBIC Report here:

The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.

Ag Groups, Audio, Beef, Podcasts

Bunge Continues China Growth

Chuck Zimmerman January 11, 2006

The global aspect of agriculture just keeps on happening. It’s going to be interesting to see how things play out as companies invest in other countries. Like Bunge which made a big announcement today.

Bunge Limited today announced an agreement to purchase an integrated soybean crushing and refining plant in the port city of Nanjing, Jiangsu Province, China, from Dalian Huanong Group Ltd. The plant, Bunge’s second in the country, will link the company directly to customers in the expanding soybean meal and oil markets in Jiangsu and Anhui provinces and other Yangtze River regions.

Agribusiness

Wilco & Agriliance Joint Venture

Chuck Zimmerman January 11, 2006

The latest ePreview from CHS and Land O’Lakes, Inc. announces that Wilco Farmers, Mt. Angel, Ore., and Agriliance have formed “an agronomy marketing joint venture. The partnership will allow the two companies to pool resources and to more efficiently manage both wholesale and retail agronomy businesses in the joint trade area.”

Through the joint venture, Agriliance will supply all of the joint venture’s crop nutrients and crop protection products, and will continue to pursue wholesale crop nutrients and crop protection product business with farm supply dealers surrounding the joint venture trade area. Wilco Farmers will maintain grower relationships and service.

Bill Hubbell has been named general manager of the agronomy joint venture. Hubbell was previously owner and operator of a privately held company in Cleveland, Ohio. Hubbell has also held various executive sales management positions with Lesco, Inc., a landscape supply distributor, and was a Farm and Home Store manager for Agway, Inc., Southold, New York.

Agribusiness

Is That An iPod In Your Jeans

Chuck Zimmerman January 11, 2006

The iPod revolution continues. Levi Strauss & Co. is going to make farm podcasting that much easier later this year when you can purchase Levi’s® RedWire™ DLX Jeans. They’re due out in the fall.

Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most innovative and fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans’ watch pocket to enable easy operation of the iPod.

I’m sure they meant to add “farm podcasting” in there along with music.

Design features include:

Easy Pocket Storage – An iPod docking cradle is built into the jeans and is “invisibly” housed within a side pocket. The Levi’s® design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod “bump” in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.

“Hip” Controls – A special joystick remote control is externally designed into the jeans’ watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from the pocket.

Handy Wire Retractor – A handy retractable headphone unit has been built directly into the jean to help prevent tangles and efficiently manage the iPod earphone wires.

Oh and there’s one other thing. They’re still going to be a “great-fitting jean.”

Podcasts

Myers An Excellent Finalist At AFBF

Chuck Zimmerman January 11, 2006

Andrea Myers, who is Sales & Marketing Communications Specialist for Select Sires, earned a spot in the Top 10 of the Excellence in Agriculture competition at the American Farm Bureau Federation convention. This award recognizes successful people 35 or younger who are involved in farming but whose primary occupation is not farming or owning an agricultural business. In order to be in the final competition Andrea previously was named the winner of the Ohio Farm Bureau Federation’s (OFBF) Excellence in Agriculture award competition. For that award she received an expense paid trip to the AFBF convention and a $1,000 technology package from OFBF, $500 from Dodge Trucks and a commemorative chime clock. Sounds to me like she made out very well!

Ag Groups

National Popcorn Day

Chuck Zimmerman January 11, 2006

We’re coming up on National Popcorn Day, which is January 19. You’ve got to love food celebration days. It gives us an excuse to eat it. But then that’s the whole purpose, right?

National Popcorn Day is celebrated at the end of January, although its exact date is a matter of debate. Many sources report it as January 19; others claim it takes place on Super Bowl Sunday. How, when, or why it began is a mystery, according to the Popcorn Board, a non-profit organization. “We’re often asked about the origins of this day and wish we had some insight, but it remains a puzzle,” said Wendy Boersema Rappel, spokesperson for the Popcorn Board. “Some other individual or organization with obvious good taste began this tradition some time ago and we’re glad they did.”

To celebrate it The Popcorn Board is encouraging you to try out Herbed Popcorn Chili and Soup Topper:

Yield: 4 cups

4 cups air-popped popcorn
Butter or original flavor cooking spray
1/4 teaspoon parsley flakes
1/4 teaspoon thyme
1/4 teaspoon dried basil
1/4 teaspoon dried oregano
1/4 teaspoon Cajun Creole seasoning or chili powder

1. Place popcorn in a large, clean paper bag. Spray popcorn lightly with cooking spray, about 5 quick sprays. Sprinkle parsley, thyme, basil, oregano and Cajun Creole seasoning onto popcorn. Close bag and shake to distribute seasoning.

2. Sprinkle on chili or soup at serving time or serve as a snack.

Ag Groups, Corn

Bringing Internet Access To Rural America

Chuck Zimmerman January 10, 2006

I’m back. It’s been a long day of blogging, teaching blogging and demonstrating AgNewsWire.AgWired.com. I promised to post some audio though and here it is. I decided to post Tim Ganschow’s (Agristar Global Networks) complete presentation today on “Bringing Internet Access To Rural America.” You sure can’t find a subject more near and dear to my heart. It was a great lead-in to my blogging seminar that followed today at the Gateway Nama/St. Louis Ag Club meeting.

You can listent to Tim here: Tim Ganschow Presentation (19MB MP3 – 41 min.)

I know it’s long but I think you’ll find the information very interesting. If you don’t want to listen to Tim’s full presentation I’m planning to cut it up and use it in next week’s ZimmCast. Tim has a written report on this subject that I’m going to ask him for. If he’ll let me I’ll post it for you or at least excerpts of it.

As most of us in agricultural communications know, the only reason why farmers lag behind the general public in some categories of internet use is the lack of broadband. With the availability of broadband access farmers will quickly catch up to the rest of the population. A point that Tim made which I really liked is that as communications professionals who may in some cases be waiting for this “catch up” point, the tools to make use of broadband internet access are already available. These would include rich media options like video and audio. Tim’s company is just one that’s working rapidly to expand farmer access to broadband internet. He mentions at the end of the talk the desire to pull together a “Broadband Alliance For Agriculture.” I think he can count on ZimmComm and AgWired to be a part of that alliance.

Audio, Internet, NAMA

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