One of the first agricultural podcasts is the Swinecast. I’ve been following it’s development since early last year and I can tell you this is no longer some sort of unproven concept. Ask Dennis Erpelding at Elanco Animal Health what he thinks. Kudos to Ned Arthur for taking a bold step into the new media world. We’re getting there buddy! I hope no one believes that a company like Eli Lilly would invest in this new technology without serious thought and the belief that it is helping them accomplish their customer communication goals.
Elanco’s innovative Internet “conversation” between swine producers and industry experts – celebrates its 100th episode by expanding its introduction to swine industry allies across the nation. “We’re pleased to invite the entire industry to become a part of this bold new Information-Age initiative,” says Ned Arthur, SwineCast Content Partner. “Over the past year, as we’ve slowly introduced SwineCast in test markets, the response from participants has been overwhelmingly positive. We’ve discovered that all segments of the swine production industry significantly benefit from an ongoing dialogue with each other, regardless of their location or nationality. That’s what SwineCast provides. That’s what we want to share with you.”
The concept behind SwineCast is simple. Read More