The Brownfield folks have added to their team. It seems to just keep growing. They’ve hired Dave Russell. There’s a well-known name in the farm broadcasting ranks. Dave began at WRFD in Columbus, Ohio, before moving on to WOWO in Ft. Wayne, Indiana, and then the Indiana voice for Tribune Radio Networks. That’s where he was working back when I introduced the Brownfield Network into Indiana. Lately Dave has been serving as Agricultural Liaison for the Indiana Department of Environmental Management.
The addition of Russell to the Brownfield team brings the total number of National Association of Farm Broadcasting (NAFB) Broadcast members up to eleven.
What percentage of the NAFB membership now works for Learfield Communications?
Using The New Media Tools
The program this week is a followup to the Agricultural Media Summit in Portland, Oregon. Interest is very high in using new media tools like agriblogging and farm podcasting.
ZimmComm New Media is not the only company getting in on the act. Another company that is doing so is Dairyline. Bill Baker sends us a weekly markets update for our World Dairy Diary news blog. He was in my workshop at the AMS and is now blogging and testing podcasting. Dairyline has been what I would call a traditionally syndicated farm broadcast that airs on lots of radio stations. It still does. But Bill and his team are not resting on their laurels and hoping that things will stay the same. I interviewed him while we were at the AMS and include a segment of it in this week’s ZimmCast.
Listen here: 
ZimmCast 78 (6 min MP3)
The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.
Steve’s Last MBIC Report Podcast
The first ag group that I know of that started podcasting is the Missour Beef Industry Council. That’s thanks to the now former Executive Director Steve Taylor.
Steve’s gone now and his replacement is board member John Kleiboecker. Read all about it on this Talking News Release. I’m really looking forward to working with John who has been working for the Missouri Soybean Association.
We will not forget the first and only Executive Director of the MBIC here in Missouri.
This last MBIC Report podcast was conducted at the going away party for Steve before he headed off to Moscow, ID. We did this late in the day outside the Missouri Beef Industry Headquarters in Columbia, MO.
It was a great party too with lots of people from all over the state coming in to celebrate Steve’s new position with the Appaloosa Horse Club.
I’m pretty sure we’ll hear from Steve again though.
MBIC Report 7-26-06 (3 min MP3)
Podcasting To Peru Farmers
Not all farm podcasts have to be downloaded onto a digital audio player. I just found a story from earlier this year on bbc.co.uk. In Peru, telecentres (local broadcasting outlets) are subscribing to farm podcasts to obtain the information so they can broadcast it. The organization behind it is Practical Action.
These telecentres, many of which are run on solar power, automatically download the programmes onto CDs to rebroadcast them on local radio stations. The charity has found it effective to distribute audio material to local people, who prefer listening in their own dialect to being sent the written word.
The podcasts are regionalized so that each area and telecentre broadcasts information pertinent to farmers in that area like, “In Chanta Alta, the podcasts concentrate on cattle-raising husbandry and on dairy production.”
This just gets better though. I keep running into communications people here in the U-S who wonder if our farmers are “savvy” enough to handle a podcast or digital audio player. I don’t want to write what I think farmers would say to that. Are farmers in other countries like Peru more savvy? These Practical Action folks are archiving the programs according to the story for use in the future when these farmers have iPods.
But read on, “”Our plans are to test out some of the technologies that would enable people to listen to the podcasts on a mobile phone or a PDA, in fact on any device that can play an MP3 file,” said Dr David Grimshaw, international team leader on the project.” Whoa. Hold on. Can it be? Where else are they planning on doing this? Sri Lanka and Zimbabwe.
K-State Ag Comm Student Blog
Here’s the current blogroll for the Kansas State Agricultural Communications Student Blog. It’s just getting started but they’ve obviously got their blogroll priorities straight!
Good idea Dr. Ashlock!
An Event Blogging Story
In case you needed another reason to have ZimmComm New Media blog an event let’s look at a search engine result from this afternoon. I just did a Google search for the words, Syngenta Media Day. Of 256,000 results, AgWired was the #1 result above Syngenta’s own website! Not too shabby for a little old “new media” outlet, eh?
We’re pioneering a whole new kind of online journalism here at ZimmComm New Media. I applaud Syngenta and their public relations agency, Gibbs & Soell for “getting it” and sponsoring my day there a couple weeks ago. This event started around 8am and was finished around 3pm. I posted 20 times including over 20 pictures and 5 audio interviews and they were all on AgWired before the end of the day (same day). Many of the posts were done during the actual presentations.
Syngenta can now point anyone they want, including customers or media representatives who didn’t attend, to go to AgWired and view the content and download audio or images. If someone needs hi-res pictures all they have to do is email me and I’ll return one to them immediately.
At the end of the event I burned all the pictures and audio to a CD and left it with them. They can post them onto their own website and it’s my understanding that is exactly what they plan to do. Their investment in this is minimal and yet they have immediate multimedia content that’s online before the other media attending even get home to their offices. This is not to say that you don’t want to have traditional media coverage. What I think it says is that what we can do is complement your traditional media and customer/member outreach. This isn’t a mutually exclusive proposition.
Michigan Governor Pumps Ethanol
At yesterday’s ethanol pump promotion Michigan Governor Jennifer Granholm, lent a hand. She pumped gas along with several Indy Car drivers like Kosuke Matsura, Vitor Meira, Buddy Rice and Jeff Simmons. There was a lot of media on hand. In this picture I was asking the questions and taking the picture. My mic is one of the ones you see. We got 231 cars through between 11:15am and 12:45pm and pumped 3,202 gallons of E10.
Here’s a sound bite from Governor Granholm: Granholm On Ethanol (1 min MP3)
Pork Has Peugh
The National Pork Board has a new president.
The National Pork Board has elected Wayne Peugh, a pork producer from Edelstein, Ill., as its new president. He succeeds Danita Rodibaugh, an Indiana producer who remains on the board. Board members also elected Lynn Harrison, a producer from Elk Mound, Wis., vice president. Both will serve one year terms.
“We achieved great success under Danita’s leadership,” Peugh said, “and I welcome the challenge of building on that success.
“With producers’ investment in the Pork Checkoff, we completed a major nutritional study that found that not only are most major cuts of pork considerably leaner than they were just 15 years ago, but that a serving of pork tenderloin is as lean as a serving of boneless, skinless chicken breast. This is incredibly positive news for the future of our producers and we will be promoting this aggressively to consumers.
Blogging From A Treo
Hello from Chicago Midway. I had to check my bag with my laptop so I’m experimenting with my Palm Treo. I’ll be back in full gear tomorrow.
Today I was covering an ethanol pump promotion in Detroit for the Ethanol Promotion and Information Council. We sold 3,202 gallons of E10 gas in 1 1/2 hours and had the Governor of Michigan on hand pumping gas too. Read more on Domestic Fuel.
Margy Fischer Is Machinery Editor
It’s great to see former AgWired student blogger, Margy Fischer developing her career.
Margy Fischer, a 2006 agricultural journalism graduate of the University of Missouri, has been named Machinery Editor and Assistant Test Plot Director of FARM JOURNAL, the nation’s leading agricultural magazine. In making the announcement, FARM JOURNAL Editor Charlene Finck said, “We are very pleased to have someone of Margy’s capability to report on machinery, which is vitally important to our readers. In addition, she will contribute her talents and enthusiasm to our Test Plots, now in their 15th year, which help farmers apply a systems approach to crop production.” Formerly Machinery Editor of the magazine, Finck is also Director of the Test Plot program and works closely with FARM JOURNAL Field Agronomist Ken Ferrie.
Together with articles in the magazine, Fischer will also contribute to machinery and test plot coverage on www.agweb.com, Farm Journal Media’s Internet portal.