Troy Price has been named to a newly created position of Vice President of Sales to oversee the New Holland North American sales organization.
In that position, he is responsible for promoting sales growth and increased profitability of the North America market, directly managing the sales team. He will report to Lorenzo Sistino, President of New Holland worldwide, and will be based in New Holland, Penna.
Price most recently served as Vice President of North American Sales and Marketing for CNH Capital’s agricultural and construction sales and marketing finance operations. Before joining CNH Capital, he was Vice President of Energy Rentals for General Electric Company’s North American Operations. He holds a Bachelor of Science degree in Business Management from Indiana State University. Price was raised on an Indiana family farm his grandfather began in 1927. He and his brother now jointly manage the corn and soybean operation.
Sistino also announced that, on an interim basis, he would personally assume the responsibilities of David P. Clarke, former Vice President of New Holland Agricultural Business in North America, who is pursuing other opportunities.

At the moment it’s cool inside the overflow media tent which where I got assigned to. My little spot is right in front on the end of the table. It was the last place open when I got here yesterday. You can’t escape the word ethanol here as the logo is everywhere and it’s on the “suggested stories” list handed out to all media.
It has been a hot sunny afternoon in south Florida. Fortunately the Indy cars get to do qualifying for race start position tonight under race time conditions since the XM Satellite Radio Indy 300 is a night race tomorrow. Jeff Simmons has a new helmet this year which I think is pretty cool looking.
In case you’re wondering where I am, I am in Homestead, FL. Yesterday was travel day. So here I am just as the practice laps are completed at the Miami-Homestead Speedway the day before the XM Satellite Radio Indy 300. That’ll take place tomorrow evening at 8pm eastern time and you can see it on ESPN2.
I’ve started a photo album for the event which already has quite a few photo in it. You can find it here:
Now that it’s spring Farm Aid wants you to send someone you know an e-Card. I’ll tell you what, these Farm Aid people have the social media thing going pretty good. I’d love to see this from more organizations.
I can’t wait until I celebrate 17 years of editing AgWired. Way to go Jim.
Sacha Lai-Svirk is now the Creative Director for Osborn & Barr Canada.
It looks like Paul McKellips, Global Outreach Officer, US Embassy Baghdad, The Green Room – Public Affairs GO Team, is going to get a little rest and relaxation after his latest posting into Iraq. Here’s his final report.
There’s a new online game from the “Got Milk” people called
I just love seeing these stories. With all the junk that’s on tv with stars who have no moral compass or sense of personal responsibility it’s good to see young people like this out there who I think are the real stars. There’s a new dairy princess in South Dakota. She’s Katie Norling of Beresford and she’s the 53rd South Dakota Dairy Princess.