News & Booze and Slow Food

Chuck Zimmerman

Slow FoodLaura just brought my attention to “Slow Food,” an organization that I coincidentally mentioned in a recent post. I haven’t finished checking them out but did come across an article on their website that rings true to American agricultural journalists.

In his article Phil Rees bemoans the lack of alcohol in today’s newsrooms. He writes about the good old days and he could just as easily be writing about U. S. journalists instead of British ones. We have political correctness gone mad in the world today so everyone’s afraid to do anything. One of the reasons I wanted out of the traditional corporate media world was that I was hearing and feeling “it just isn’t fun anymore” way too much.

Phil’s article is hilarious and makes for a good laugh. If you think ag journalists are any different then you haven’t been to an NAFB or AMS convention. We used to joke at NAFB that it stood for Nearly Always Free Beer. I can provide you with plenty of anecdotes like ones in the article from many years in ag media. Here’s an excerpt from Phil’s article.

It was not unusual for a newsroom sub-editor to pull out a hip flask and take a slug or two in between visits to the bar. I remember being offered a scotch at about ten in the morning by a hardened lead story writer from Glasgow. I was allocated to be his assistant that day.

Food, Media

ALOT Barbecue Social in St. Louis

Laura McNamara

Savory meat will be sizzling on the grill later this week in St. Louis. The current class of Agricultural Leadership of Tommorrow, about 40 individuals, are inviting St. Louis AgriBusiness Club members to a barbecue social at Warren Stemme Farm. ALOT Alumni, the St. Louis County Farm Bureau Board and local legislators are also invited.

WHEN: Friday, June 8 , 2007
TIME: 6 p.m. – Social and Networking,
6:30 p.m. – Barbecue and short presentation
LOCATION: Warren Stemme Farm, 165 River Valley Drive, Maryland Heights, MO
Warren’s cell phone in case you get lost: 314-614-8897
RSVP by June 6th: Cost will be approximately $5-10 per person, payable by cash or check at the door.
Email your reservations to ddittmar@stlouisagclub.org or call 618/257-8272. No charge for kids.

ALOT is a two-year leadership program, attracting Missouri adults from across the state, representing rural and urban areas, full-time farmers and agribusiness, media, financial representatives and more.
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Ag Groups, Agribusiness, Food

Ag Future Board Renews Leadership of Monsanto Chemistry VP

Laura McNamara

Agriculture Future of AmericaThe Agriculture Future of America Board of Directors has elected to renew board membership of the vice president of Monsanto Global Chemistry. The Board re-elected Vice President Mike Frank at a meeting last month.

Agriculture Future of America (AFA) has selected its new leadership at the Board of Directors meeting on May 22, 2007. The Board of Directors serve a three-year term. Mike Frank, vice president of Monsanto Global Chemistry, was re-elected to his term at this meeting.

AFA’s mission is to create partnerships that identify, encourage and support outstanding college men and women who are preparing for careers in agriculture. Since 1996, AFA has provided leader and career development training to 4,000 college students and young professionals in agriculture.

The AFA board is responsible for developing the organization’s vision and mission, ensuring effective program planning and identifying opportunities for growth within the organization’s objectives.

Mike Frank began his career with Monsanto in 1988. Through his career he has served in a variety of sales, marketing and general management roles. He received an engineering degree from the University of Saskatchewan and an MBA from Kellogg Graduate School of Management at Northwestern University in Chicago. Read More

Ag Groups

A Little Country and Canada

Chuck Zimmerman

ZimmCast-122 - Country and CanadaIt’s going to be a country music week here on AgWired starting Wednesday in Nashville. To get us in the mood this week’s ZimmCast ends with some country music.

Harry and Judy SiemensBut moving from country to Canada, I finally got to meet AgWired contributing editor, Harry Siemens. We were both at the Alltech Symposium and recorded a short conversation for you. Harry has been doing the new media thing even longer than I have and he’s doing very well. You’ll hear his perspective on the use of the internet by Canadian farmers in our discussion.

Harry is pictured here with his wife, Judy at the opening night banquet at the Alltech Symposium.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 122 (14 min MP3)

Or listen to this week’s ZimmCast right now:

zimmcast122-6-4-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.

Audio, International, ZimmCast

Tractor Co. Pulls in Gold For Country Living

Laura McNamara

Country Living AssociationThe Country Living Association gets a new gold sponsor. The Association’s director, Courtney Yukis, says Tractor Supply Company now possesses a gold-level sponsorship. Tractor Supply Company joins Land O’Lakes, Purina Feed and Fastline Publications at the gold-level. Founding sponsors include John Deere, Allied Insurance and Nationwide Agribusiness Insurance Company. All Country Living Association sponsors promote rural living.

Membership in Country Living Association is geared toward individuals and families who reside in the country and marketers who supply these families with goods and services that benefit country life. Meredith Corporation’s Living the Country Life magazine serves as the organization’s official publication.

“We’re very pleased to have Tractor Supply Company join us, with their long-standing values of providing products and services that make our members’ lives easier and more rewarding,” says Yuskis.

“Tractor Supply Company is thrilled to support the Country Living Association, particularly because of our beginnings in 1938 as a mail-order catalog offering tractor parts to family farmers,” says Blake Fohl, senior vice president of marketing. “CLA’s values are intertwined with ours. We locate our stores in rural areas because we supply unique products to support the rural lifestyle of our customers, while CLA promotes country living at its best,” Fohl adds. Read More

Agribusiness, John Deere, Publication, Tractor

Getting Ready For Some Country Music

Chuck Zimmerman

2007 CMA Music FestIt’s been so nice to be home for more than a day. It’s amazing how much you can get done. I’ve been doing some around the home and computer work this weekend and not posting much. However that will change this week as I get to attend the CMA Music Festival once again thanks to New Holland and the Michael Peterson Celebrity Tractor Race. I’ll be heading to Nashville on Tuesday and things will kick off late on Wednesday.

We learned a lot doing the first tractor race last year and this year’s will be bigger and better. If you’re interested, there’s an auction still going on for the New Holland tractor that was signed by all of last year’s participants.

I think there’s also going to be some surprises in store and can I just say the word, “biodiesel?” More on that later this week.

New Holland

Homeownership Month Reflects USDA Homebuilding Efforts

Laura McNamara

USDA Rural Development USDA Rural Development spotlights its roll in homebuilding efforts this June, National Homeownership Month. Thomas Dorr is the Agriculture Under Secretary for Rural Development. He says programs sponsored by USDA Rural Development have enabled rural residents to have their own abode to call home.

“For nearly 60 years, USDA Rural Development has helped rural Americans with the blueprint to become a homeowner,” Dorr said. “In the most recent year, we helped 43,000 rural families achieve the American dream of homeownership.”

This year’s Homeownership Month highlights the close partnership of USDA Rural Development with partner organizations through financial and technical assistance by direct and guaranteed loan programs. Volunteers in the Mutual Self-Help housing program are also recognized for helping future homeowners build their own houses under the direction of an experienced construction supervisor. Through community building events, almost 1,500 families built their own homes last year, earning 25 percent credit through “sweat equity.”

USDA is hosting more than 100 events nationwide during June to underscore the Administration’s commitment to providing Americans with safe, affordable housing:

Recognition of the 100th Mutual Self-Help home built for Rural Development by a Wichita, Kansas, faith-based organization working with the state Rural Development office for affordable housing options; Maine’s fourth grade student essay contest, “What A Home Means To Me;” Celebration of a new home in Sulphur, Louisiana, where USDA-guaranteed lenders provide single-close construction loan and permanent financing; A three-day house raising for a lower-income family in Kentucky to mark the 25th anniversary of a community-based nonprofit and its volunteers; Recognition of 13 lenders in Michigan partnering with Rural Development to close a record $2 billion in guaranteed homeownership loans.

USDA Rural Development’s mission is to increase economic opportunity and improve the quality of life for rural residents. Rural Development has invested more than $76.8 billion since 2001 for equity and technical assistance to finance and foster growth in homeownership, business development, and critical community and technology infrastructure. More than 1.5 million jobs have been created or saved through these investments. Further information on rural programs is available at a local USDA Rural Development office or by visiting USDA’s Web site.

USDA

Brownfield Gets More Air Time

Laura McNamara

Brownfield Listeners in Indiana who want to catch up on ag news now have two new affiliate radio stations to tune to in Fort Wayne, IN. Both 1250-AM and 102.9-FM are offering Brownfield’s comprehensive daily farm radio program at 5:45 am and 1:25 pm Monday through Friday. Brownfield says the shows will address local issues within the northeast Indiana market:

Station President Lloyd B. Roach will host The Fort Wayne Farm Show targeting farmers in northeast Indiana. Roach hosted The Chester County Farm Show for nine years on his radio station WCOJ-1420-AM in Chester County, Pennsylvania. Roach says because he grew up on a 280-acre dairy farm, he has “real insight” into what farmers need in the way of daily information.

In addition to agribusiness news, markets, weather and feature programming provided by Brownfield, The Fort Wayne Farm Show will include locally generated news and commentary.

WGL-FM-102.9 operates 24 hours a day with 6,000 watts. WGL-AM-1250 operates 24 hours a day with 2,500 watts and has served Fort Wayne continuously since 1923.

Brownfield, founded in 1972, includes America’s largest farm radio network, providing commodity and livestock reports, agribusiness news and other feature programming to more than 270 radio stations across the Midwest. Brownfieldagnews.com features news, markets, weather, event coverage and ag-related features. Brownfield also offers “Agriculture Today,” a daily email newsletter providing readers with a snapshot of what is happening in agriculture.

Farm Shows, Media

DirectCommand™ For Direct Control

Laura McNamara

DirectCommand™ PotashIt’s precision farming with point-blank control. Ag Leader Technology Inc. is now offering DirectCommand™ for strip-till applicators. The manufacturer of precision farming equipment says the system meets all strip-till application needs through direct oversight for granular and liquid products.

DirectCommand™ for strip-till applicators monitors bin level and fan speed sensors, maintains accurate application rate by controlling servo or PWM hydraulic valves, and supports multiple product prescription rate control all through the InSight™ display. DirectCommand not only runs all your air cart bins,but also controls anhydrous at the same time. The system provides fan speed monitoring with user defined high and low speed limits and an option to shut off product dispense if fan speed falls below a minimum setting. There are also static and in-field calibration routines. The InSight DirectCommand system makes strip-till applicators easy to run by providing all the desired functions in one system.

AutoSwath™
The AutoSwath™ feature automatically shuts off product application as the strip-till applicator enters and exits previously applied areas,this is especially useful around point rows and field borders where over-application and skips are most likely to occur. The InSight display can record multiple sub-boundaries within a field for use by the AutoSwath feature around terraces and waterways. This enables AutoSwath to automatically turn product application on and off when passing in and out of these field areas. An on-screen coverage map showing skips and overlaps as small as one foot provides visual verification the system is doing its job.

Smart Report™
The simple to use Smart Report™ feature helps meet product application record keeping needs when performing strip-till application. Enter the temperature,wind speed,EPA number and soil condition (temperature and moisture) and the InSight display creates a report as a PDF file on a memory card – including a map with legend,total volume/area applied as well as other system and user supplied data. The Smart Report is an easy to use record keeping solution for all application operations.

About Ag Leader Technology
Ag Leader is a pioneer and recognized technology innovator of precision agriculture hardware and software. Located in Ames,Iowa the company manufactures and markets industry leading precision farming technology designed to help growers make smart,profitable business decisions. Founded in 1992 the company has achieved consistent growth and expansion by providing value-based products that help growers and ag professionals achieve and maintain a successful operation. For more information visit: www.aglead.com

Farming, Technology

Listen To Food Podcast Slowly

Chuck Zimmerman

Whole Foods MarketHere’s a podcast you might want to add to your iTunes/iPod about food. It’s the Whole Foods Market Podcast. They’re “Exploring the world of natural and organic foods…one podcast at a time.” I haven’t listened to this episode yet but it sounds worthwhile. I like the idea of slowing down, especially when it comes to food. In any event, here’s another example of how to apply podcasting to reach a consuming audience. How many of our commodity checkoff groups are doing this??

Whole Foods Market, the world’s leading natural and organic foods supermarket, today debuts an exclusive in-depth interview with Carlo Petrini, founder and driving force behind the Slow Food organization, in a podcast conversation on the Company’s web site (http://www.wholefoodsmarket.com/podcasts). Having Petrini as a guest speaker kicks off a new series of interview-style podcasts for Whole Foods Market focusing on conversations with today’s leading thinkers about food and environmental issues facing our world.

Originally started by Petrini as a protest in response to the opening of a major fast-food restaurant in his native Italy, the Slow Food movement seeks to catalyze a shift toward a sustainable food system, preservation of regional food traditions, and a rediscovery of the pleasures of the table and a more harmonious rhythm of life. A passionate spokesperson and writer on how food can connect us to the earth and each other, he was recently included in Time magazine’s list of “European Heroes” as one of today’s great innovators.

“We are thrilled to kick off our new interview-style podcasts with such an inspirational food revolutionary,” said Paige Brady, podcast host and social media director at Whole Foods Market. “Carlo Petrini has changed the way many people — from foodies to farmers — think about eating. The central principles he lays out for us to take back control of our food, which revolve around quality, environmentally sustainable production and social justice, are very much in line with the mission our company was founded on more than 25 years ago.”

If you’re not equipped yet you can download this episode here (mp3 file).

Audio, Food, Podcasts