One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB.
He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get full carcass utilization. Right now food service only represents about 10 percent of what they market. He says they work closely with CHB which provides the infrastructure of the pipeline to cattle as well as marketing assistance and sales.
Nick says the future is in developing the brand so it becomes a household word. He thinks they’ve got some work to do to compete with some of the other brands out there.
Listen to my interview with Nick here: aha-07-rausch.mp3
Or you can download and listen to the interview here: 
Nick Rausch Interview (4 min MP3)
The General Manager of 
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of 
Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs being done by the American Hereford Association validate what he already knows. He says their goal is to provide a pleasurable eating experience for the American public. I can testify that you’ll get just that if you try a Hereford steak.
The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at 
We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication – 
Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting.
The Executive Vice President of the American Hereford Association is Craig Huffhines. He welcomed us to the media day event and reviewed our day’s activities.
Class is in session at the American Hereford Association offices for agricultural journalists. I think this is the first time for most of us to actually visit the AHA office.
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