Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA.
Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs being done by the American Hereford Association validate what he already knows. He says their goal is to provide a pleasurable eating experience for the American public. I can testify that you’ll get just that if you try a Hereford steak.
Listen to my interview with Bill here: aha-07-cox.mp3
Or you can download and listen to the interview here:
Bill Cox Interview (6 min MP3)

The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at
We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication –
Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting.
The Executive Vice President of the American Hereford Association is Craig Huffhines. He welcomed us to the media day event and reviewed our day’s activities.
Class is in session at the American Hereford Association offices for agricultural journalists. I think this is the first time for most of us to actually visit the AHA office.
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It didn’t go off quite as planned, but Acting Agriculture Secretary Chuck Conner held his first telephone press conference with the media on Monday afternoon. After a brief opening statement, it was opened to questions, but there weren’t any! Even though there were nearly 100 reporters on the line.