Osborn & Barr Boosts Man-Power in Kansas City

Laura McNamara

Osborn & BarrOsborn & Barr Communications is strengthening its man-power in Kansas City. The office has introduced new personnel to both its account service and financial teams.

The Kansas City office of Osborn & Barr Communications (O&B) has significantly augmented its creative, account service and financial teams with the addition of Jason Silvers, Debbie Davids and Kelly Midkiff.

“The addition of Jason, Debbie and Kelly has really expanded the skill base and operational turnaround capabilities of Osborn & Barr,” says Boo Larsen, managing director of the Kansas City office. “The breadth of their experience in multiple markets and industries will be a tremendous asset to our clients, and their addition to the office provides us even more immediate response capabilities that are so important in today’s fast-moving business marketplace.”

Jason Silvers was promoted to senior art director less than six months after joining O&B as an art director. At O&B, he designs collateral and brand identity pieces for such clients as John Deere C&CE, Intervet Inc. and Belton, Mo.-based Specialty Fertilizer Products.

Debbie Davids also joined O&B after working for Bernstein-Rein. As an account executive, Davids specializes in serving as the liaison between clients and the agency to ensure all creative operations run smoothly.

After a five-year absence, Kelly Midkiff returned to O&B as office services manager and financial assistant. Midkiff was office services manager for the agency from 2001 to 2002.

Advertising, Public Relations

Visit to the European Parliament

Cindy Zimmerman

BASF BrusselsOur BASF Agricultural Products sponsored trip to Brussels included informative visits to all segments of the European Union political system. That includes the European Commission, where we met with ag commissioner spokesman Michael Mann, the EU Council, and the European Parliament, which was not in session as it was Friday and they have a four day work week. It was very interesting to see it all. We were not allowed to take photos in the Parliament building and security included a photo id badge which were not allowed to keep, but we did take some photos outside with our guide – the young man in front, Daniel Dalton who is assistant to the ag committee chairman for the parliament.

Be sure to check out all the photos in bigger format to see more.

View the Flickr Photo Album from BASF in Germany and Brussels

BASF, International

Reporting from Brussels

Cindy Zimmerman

BASF BrusselsBASF Agricultural Products set up a nice visit for ag journalists here in Brussels at a great time to get some real news for the farmers back home.

It was announced just yesterday that the European Commission was proposing to eliminate the mandatory ten percent set aside to help increase production for the coming crop year, and possibly permanently. We had the great fortune to be able to spend about an hour with Michael Mann, who is the spokesperson for Mariann Fischer Boel, Commissioner for Agriculture and Rural Development. I filed audio and reports back to farm broadcasters in the states with his comments.

Listen to my report with Michael Mann here:
eu-mann.mp3

View the Flickr Photo Album from BASF in Germany and Brussels

Audio, BASF, Farm Policy, International

Competing Crop Solution Companies Monsanto and Dow Launch Joint SmartStax Innovation

Laura McNamara

Dow AgroSciencesThe competition in crop protection is getting rather friendly. Two of the largest suppliers of technology-based agricultural solutions in the U.S., Monsanto and Dow AgroSciences, are teaming up in the unprecedented release of an eight-gene stacked corn combination. See the Zimfo Bites Melissa posted for media event information.

Monsanto and Dow AgroSciences LLC, a subsidiary of The Dow Chemical Company, have reached a cross-licensing agreement aimed at launching SmartStax™, the industry’s first-ever eight-gene stacked combination in corn. The agreement is expected to create a new competitive standard for stacked-trait offerings and present an expanded growth opportunity for both companies’ seed brands and traits businesses by the end of the decade.

Monsanto“By bringing together the two companies that have developed and commercialized the trait technologies widely used in agriculture today, we can provide farmers an ‘all-in-one’ answer to demands for comprehensive yield protection from weed and insect threats,” said Carl Casale, executive vice president of strategy and operations for Monsanto. “Farmers will have more product choices to optimize performance and protection, and that translates into a higher-yielding opportunity and a new growth proposition for their businesses and ours.”

“The combination of these trait technologies signals the start of the next generation of products with improved plant protection and yield increases for the farmer,” said Jerome Peribere, president and CEO of Dow AgroSciences. “These combinations provide tremendous value to the grower while better protecting the technology-bearing crops from insect and weed resistance.”

Multi-Gene Product Set to Expand Business Opportunities for Both Companies

Under the agreement, the companies will create a novel seed offering that combines eight different herbicide tolerance and insect-protection genes into top-performing hybrids for the most complete control ever available. The product will include the companies’ respective above- and below-ground insect protection systems, including Dow AgroSciences’ Herculex® I and Herculex RW technologies; Monsanto’s YieldGard VT Rootworm/RR2™ and YieldGard VT PRO™ technologies; and the two established weed control systems, Roundup Ready® and Liberty Link®.
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Agribusiness, Corn, Farming, Research, Technology

Zimfo Bites

Melissa Sandfort

  • Monsanto and Dow AgroSciences LLC, a subsidiary of The Dow Chemical Company, have reached a cross-licensing agreement aimed at launching SmartStax™, the industry’s first-ever eight-gene stacked combination in corn. The agreement is expected to create a new competitive standard for stacked-trait offerings and present an expanded growth opportunity for both companies’ seed brands and traits businesses by the end of the decade.

    Under the agreement, the companies will create a novel seed offering that combines eight different herbicide tolerance and insect-protection genes into top-performing hybrids for the most complete control ever available. The product will include the companies’ respective above- and below-ground insect protection systems, including Dow AgroSciences’ Herculex® I and Herculex RW technologies; Monsanto’s YieldGard VT Rootworm/RR2™ and YieldGard VT PRO™ technologies; and the two established weed control systems, Roundup Ready® and Liberty Link®.

    The companies will hold an exclusive joint news conference via teleconference for ag media on Monday, Sept. 17 at Noon Eastern; 11 a.m. Central.

    An overview of the agreement will be provided, followed by comments from Ernesto Fajardo, U.S. Crop Production Leader for Monsanto, and Jerome Peribere, President and CEO for Dow AgroSciences. Their comments will be followed by a Question & Answer session for the media.

    The press conference dial-in number is 888-530-8128. If you plan to participate in the teleconference on Monday, please email Darrell Bruggink at dbruggink@bader-rutter.com.

Zimfo Bytes

OECD-FAO Assumption Outlook

Chuck Zimmerman

OECD-FAO Ag OutlookThe more information I receive and read from the FAO, the more I’m disillusioned with the whole organization. I think there’s a lot of well-meaning people there but between them and the Organization for Economic Co-operation (OECD) I’m now more inclined to put them in the whacko classification. Take their “OECD-FAO Agricultural Outlook – 2007-2016” report that’s already being quoted and used by the people who want to bash the development of biofuels, most especially ethanol. The report devotes quite a bit of misguided text to the subject of biofuels. Additionally, they’ve issued a background paper from their 20th meeting of the Round Table on Sustainable Development, held at the OECD on September 11-12 titled, “Biofuels – is the cure worse than the disease?” (pdf). It states, “The conclusion must be that the potential of the current technologies of choice — ethanol and biodiesel — to deliver a major contribution to the energy demands of the transport sector without compromising food prices and the environment is very limited.”

I’ve been to FAO headquarters and have followed them over the years. The United States is one of the biggest financial contributors to it but in my experience the organization seems to often go out of its way to criticize our country. I have no desire to visit OECD headquarters. Guess where they’re located. This latest report consists of a serious amount of wild speculation using assumptions. For example, look at this section from the Outlook report:

This Outlook does not analyse the developments in the biofuels sector, but treats biofuel production through implicit and exogenous assumptions in a number of countries. In particular these include the US, the EU, Canada and China, while ethanol production in Brazil is an explicit part of the sugar baseline.

US
The US is assumed to substantially increase its ethanol production, which predominantly is based on domestic maize. Ethanol output and corresponding maize use is assumed to grow by almost 50% in2007, and while growth rates are assumed to decline thereafter, US ethanol production is still assumed to double between 2006 and 2016 (Figure1.2). This expansion would exceed the requirements stated in the Renewable Fuel Standard (RFS) by far. In consequence, maize use for fuel production, which has doubled from2003, would increase from some 55Mt or one-fifth of maize production in 2006 to 110Mt or 32% at the end of the projection period.

Bio-diesel production, in contrast, is assumed to remain relatively limited in the US, due to lower profitability caused by high feedstock costs. Soya oil use for bio-diesel production is expected to reach 2Mt in2007 and to further increase to 2.3Mt in2011, with no growth assumed for the remaining projection years.

You’ve got to love those “exogenous assumptions.” This makes me think back to one of my favorite college teachers, Mr. Frank Counts. He hammered into our heads that to assume is to make an “ass” of “u” and “me.” This whole report is based on assumptions rather than what I would consider credible science but since it’s such a liberal group the whackos with an anti-ethanol agenda are already quoting it like it’s gospel.

Take this twit who writes for ReportonBusiness.com who states, “A small army of scientists and environmentalists has warned for years that ethanol, especially of the corn-based variety so popular in North America, is, at best, misleading advertising, at worst, a crime against nature and taxpayers alike.” Army? More like a group of whackos with an agenda who cater to people like this guy.

Biodiesel, Ethanol, International, Wackos

Getting Ready For Japan

Chuck Zimmerman

IFAJ 2007In just a couple days Cindy and I will be winging our way to Japan and the IFAJ Congress 2007. What a week for ZimmComm New Media. Cindy’s in Brussels now as you’ve probably read and I’m back from Canada. Actually I got back last night and went up to Des Moines today to host the first in a video series project we’re working on. More on that in coming weeks. So we’re racking up some agrimiles lately and it’s not going to slow down any time soon.

We’re hoping to be able to meet with the Minister of Agriculture, Forestry and Fisheries. That’s a position that’s seen a little bit of turnover lately. Their website says the current Minister is Masatoshi WAKABAYASHI. We’ll be arriving next Monday and the games (I mean program) will begin that evening.

I’m sure our friends in Japan have a wonderful agenda planned for us. Actually we know what it is but it’s hard to imagine it until we experience it. You’ll get to experience it with us as we cover the conference right here on AgWired. Once again and for the third year in a row I want to thank Pioneer Hi-Bred for making our trip possible.

AgWired coverage of IFAJ 2007 is sponsored by: Pioneer-HiBred

IFAJ, International, Pioneer

US Ag Journalists Meet With Top BASF Officials

Cindy Zimmerman

The agricultural journalists on this week’s media event in Germany had the honor of being able to personally interview some of the top corporate executives of BASF Agricultural Products.

BASF GroupYou have to admit, this is a darn good looking group. We do clean up well. Along with myself, the seven other journalists on the trip and our BASF communications manager hosts are pictured BASF Ag Products division president Michael Heinz, with group VP for strategic marketing of ag products Emmanual Butstraen to his left and group VP North America Ag Products Markus Heldt to his left. Top middle is Peter Eckes, Senior VP for Global R&D. I already posted an interview with Michael and will feature interviews with the others here in future posts.

I will identify everyone else later. It’s late here in Brussels where we arrived this evening. We had a nice dinner on the town and have an early day Friday with EU ag officials, which should be very interesting. Stay tuned for more and check out the latest photos for our last day in Germany at the BASF research facility where we learned about prescreening of compounds, fungicide research, ecotoxicology, and seed treatment. I promise much more later.

POST UPDATE: Here are the names of the rest of the folks in the picture, in no particular order: Wayne Wenzel, Farm Journal/Top Producer; Don Green, Ag Day TV/US Farm Report TV; Willie Vogt, Farm Progress; Eric Sfiligoj, CropLife; Gil Gullickson, Successful Farming; Greg Lamp, Corn and Soybean Digest; Greg Horstmeier, DTN/Progressive Farmer; Pat Morrow, BASF Communications Manager, Elise Kissling BASF Global Communications Manager. Dan Muys with Quarry Communications gets the photo credit – and a lot of other credit too. He, Pat and Elise, as well as Elise’s assistant Michele, just did an incredible job setting up this trip and taking care of us.

View the Flickr Photo Album from BASF in Germany

Agribusiness, BASF

“Straight From the Horse’s Mouth”

Laura McNamara

Farm Safety USAThat title comes straight from Farm Safety USA. The organization is releasing a new children’s farm safety program available on audio CD. The program will feature animals in its kid-friendly campaign.

Animals teach farm safety in a one-of-a-kind, highly entertaining, audio CD series — created to educate children on farm dangers.

“As farmers approach fall harvesting, safety is of high concern for workers and parents of farm children,” says Vickie Harbert of Farm Safety USA, which produced the four CD series.

Harbert says family and friends have been injured and killed in farming accidents, which motivated her to produce the series to educate kids and adults worldwide.

The Fun Farm targets children and teens. In a serious, yet fun way, the farm animals remind them of dangers and what they can do to avoid injury and death during harvest season and all year long.

“Animals talk in Dr. Doolittle and on Mr. Ed; why not on an audio CD educating children about farm safety?” asks Harbert.

The CD series includes 25 adventure stories in all, with an interactive quiz at the end of each show.
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Education, Farming

Growing Propane

Laura McNamara

perc005a.jpgI didn’t have any flight delays unlike Chuck and Cindy, however, my posts on the 2007 Propane Technology Forum were delayed due the strict security of the internet I was accessing at the conference. I am back at my hotel now, online now with full access. Here’s the first of many posts to come…

Cutting-edge innovation and environmentally friendly applications are the two major themes experts at the 2007 Propane Technology Forum are focusing on during their presentations on liquid petroleum gas. Roy Willis, President of the Propane Education & Research Council, gave the keynote address this morning, saying propane is “the mechanism for the things consumers need.” Roy stressed the importance of using the latest research and innovation in propane application to spur the growth of the propane industry. He says as propane use continues to become more efficient, it is vital to create new markets and develop new customers. In a separate in interview, I talked with Roy about where the propane industry has room to grow.

You can listen to my interview with Roy here:

Willis_Roy.mp3
Audio, Environment, Farming, Propane, Technology