About 200,000 NASCAR fans attending the race at Dover International Speedway in Dover, Maryland got a heads up on beef June 1st through 3rd. The “It’s What’s For Dinner” blimp debuted at the race, along with beef samples for fans at the “Monster Mile”.
The beef balloon was part of the checkoff-funded Northeast Beef Promotion Initiative (NEBPI), a project of the Cattlemen’s Beef Board and several northeast state beef councils. During the Dover race, NEBPI volunteers and National Beef Ambassadors boosted the beef message by serving 2,000 burger samples at a booth on the speedway’s “monster mile,” between the stands and the RV parks. Burgers were donated by Fast Fixin’.
“NASCAR fans and beef are a great mixture. The blimp added to the enthusiasm and allowed consumers to locate the sampling area,” said Bill McKinnon, a volunteer from the Virginia Cattleman’s Association. McKinnon added the 17-foot long blimp was visible to highway travelers who were heading to Delaware beaches for the weekend.
The promotion also featured a new beef recipe from the winner of the Dover International Honorary Beef Master contest, held prior to race weekend. Amy Yannelli was named the track’s Honorary Beef Master for her winning recipe, Cheese-Stuffed Flank Steak (recipe attached).
“My family had an incredible time at Dover! Standing with Jeff Gordon’s pit crew was an event of a lifetime,” Yannelli said. “The National Beef Ambassador team welcomed me and treated me like a five-star chef—it really made my weekend grand.”
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