The Association for Downloadable Media has released a list of members who are in voluntary support of the preliminary standards and guidelines that have been created as a step toward helping companies become more comfortable utilitizing web-delivered programming. ZimmComm New Media is a charter member and on the list! We hope that this will continue to grow a major segment of the new media channels that companies have available now to target their customers and members.
The members endorsing this set of measurments and ad standards come from across the podcast and new media industry, and include marketers and ad agency people, podcast networks, individual content creators, and non profit organizations.
Both the advertising standards and audience measurement guidelines were created by open committees, then offered for public comment and feedback, and finally edited and ratified by the organization. Many of the organization’s members had already been following these formats. Now the member organizations advocate that these standards be adopted more widely across the podcast/new media industry. They argue that this will ease the creation of an organized market for advertisers to launch campaigns and/or become sponsors of episodic podcasts and video series. Read More
The founder of 
Here’s one of the photos from this afternoon’s end of day photo shoot along the river bank near my hotel. I shot a lot of birds too (digital photos) and there’s a couple of them that came out okay. I really didn’t have all my gear here and I was shooting hand held too so it could have gone better.
Whether or not you’re a fan of football, I’m sure that many of you took part in a Super Bowl party last night. I met up with some college friends to watch the game, laugh at the commercials and eat lots of food! Although I’m not an avid football guru (I always cheer for the underdog), I LOVE watching the commercials because I feel there is something to learn from corporate business that have millions of dollars to utilize their creativity and market their products. I heard that one commercial during the Super Bowl costs $3 million for 30 seconds! Amazingly, I heard that Budweiser had seven minutes of commercials.
After spending a week at the 2009 Cattle Industry Convention, I’m pretty excited about the new focus on the youth in agriculture. 2008 NCBA President Andy Groseta was incredibly driven to invest in the cattle industry’s youth, and he accomplished those goals in three ways: NCBA’s Young Producers Council (YPC) and NCBA Youth Public Speaking Contest and the Team Marketing Contest.
This is rodeo action at its best. It’s the 
It looks like there’s new life being breathed into the 