Cindy and I are in post-NAMA recovery. However, we may be physically tired but we’re emotionally charged. Those of you in agricultural marketing and communications will be too once you hear this week’s program which features an interview with Curt Blades, Successful Farming. They just finished the 2009 Farmer Use of Media Study and Curt shares some of their findings. To get the full story you’ll need to contact him. He’s pictured here speaking to the student luncheon at the NAMA convention.
As you would expect, farmer use of the internet as a source of news and information has skyrocketed and this study provides further documentation of that fact. Curt says the study is projectable and provides breakouts for age and income demographics. Once again it shows that the higher the farm income level, the higher the use of the internet. He says they also found that high speed internet access is much more widespread than many think. I think you’ll enjoy hearing about this new study of farmer media use habits.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Surgery Successful Oh Yeah”, by Scott Clous. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here:
ZimmCast 216 (20 min MP3)
Or listen to this week’s ZimmCast right now:Interview with Curt Blades - ZimmCast 216
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Today’s world insists that people have a diverse set of knowledge if they want to keep pace with all of the changes around them. Whether you are a major agri-business or a blogger trying to figure out how to put a photo set on Flickr (oh, thank you great Chuck One of Blogging Knowledge!), the more you know, the better.
While the students taking part in the Novus International Undergraduate Networking Day got lots of practical advice and a firsthand look at the operations of some of the biggest and best agri-businesses in the world in the form of Novus, Pfizer and Monsanto (all conveniently located in the St. Louis area, some of the most valuable education these Missouri Colleges Fund scholarship recipients got was the intangible advice handed down.
A common theme that the Missouri Colleges Fund student scholars heard during the Novus International Undergraduate Networking Day was that many people start down one career path toward a destination but end up somewhere they never expected. Folks like Vanessa Stewart and Judy Lamb talked to the students about how their lives started out in one job and winded and turned until they ended up where they are today. Vanessa starting in the lab and ending up currently working on the business sales end of the company… Judy once working for a major brewery and now in charge of Novus’ product registration. These twists and turns and how you have to be ready for what life deals you has not been lost on the bright scholars touring the facilities at Novus, Pfizer and Monsanto.
Lots of people would like to try all types of new and innovative things at work, but not everyone is lucky enough to work at a place that encourages true, outside-the-box thinking. But, as the Missouri Colleges Fund scholars found out during their Novus International Undergraduate Networking Day, that kind of behavior is heartily encouraged.
We’ve heard a lot from the good folks at Novus International as they have been trying to help the Missouri Colleges Fund scholars get a better grasp on the wide variety of jobs available once they graduate from their science and agricultural degree programs. But what about the students? What do they think about what they’re hearing?
I have to admit, you’d be pretty hard-pressed to find a more optimistic bunch than the folks at Novus International. It’s no wonder they gladly took on this project of taking some of the state’s best and brightest science and agricultural college students around their operations in the St. Louis area, plus setting up tours at nearby Pfizer and Monsanto.
Motivation starts from within… while the students who toured the Novus International facilities in suburban St. Louis might have already known that (they are Missouri Colleges Fund scholars, after all), it sure doesn’t hurt to reinforce that point.