I would roast or fry these. Wouldn’t you? Purple freedom fries!
Klamath Basin Fresh Direct, an association of potato farmers along the Oregon-California border, has been awarded exclusive rights to grow and market a new purple fingerling developed by the USDA and three Northwest universities.
The potato is called Purple Pelisse, named for an intense hue inside and out that looks like a color you’d find in a crayon box. The tuber is the first specialty spud that Oregon State University, the University of Idaho, Washington State University and the U.S. Department of Agriculture have jointly made available for public consumption. It’s called a specialty because it’s not like a traditional potato with white flesh and brown skin, such as Russets, commonly used for fries.
Dan Chin, chairman of the association, said his company was interested in the Purple Pelisse because it is looking to expand its color spectrum with a potato that it can grow on a small scale for a niche market. KBFD produces two potatoes: a red-skinned one and a small, white-skinned variety.
“Right now there’s not a good purple fingering on the market,” Chin added. “But this one has good flavor and looks good. It fits the bill for what we think a consumer might want.”
He said KBFD, which beat four other bids, plans to market it as a potato that can be boiled, fried and roasted. The group plans to change the name of the potato, which it will grow organically and market to high-end supermarkets and restaurants in the United States. He hopes to eventually promote it overseas. In November, he’ll take it to Taiwan, Hong Kong, Macau and the Philippines as part of a trade mission with the Oregon Department of Agriculture.
Thanks to Carly and Joanna, pictured here about to go into Billy Bob’s, our online photo album from this year’s IFAJ/AMS is very full. You’ll find almost 900 pictures in there. Please feel free to use them and if you need a high res version we’ll do our best to get one to you.
Quasimojo played once again at this year’s event. I’m thinking we should be recording these for future release. What do you think?
All registrants to the IFAJ Congress 2009 received a great wild west souvenir to take home with them. These leather note pad holders were all printed with our names. I was registered although I did not get to attend.
If you attended this year’s IFAJ Congress for your first time I’d love to know your thoughts on meeting with fellow ag journalists from other countries. Did you find it helpful? What did you get out of the relationships you made?
Now that everyone is home safe and sound from Ft. Worth, you’ll have a little time to read the new books by the IFAJ/AMS lunch speakers. Participants were first treated to a presentation by Julie Wainwright, who is the owner of 
While Wainwright’s presentation was fairly serious, on Tuesday we were thoroughly entertained by Scott McKain, who is the vice president of Obsidian Enterprises and the co-founder and principal of The Value Added Institute, a think tank that explores client loyalty. Speaking of which, how do you maintain client loyalty? Through being distinct. McKain has written exhaustively about this topic and is a best selling author.
It’s birthday time for 
A phone made from corn? Apparently.
John Deere is bringing you the 811.