NAMA Honors Leaders

Cindy Zimmerman

NAMA 09 Leon WestbrockHighlights of this morning’s general session at NAMA 2009 included the presentation of the annual Agribusiness Leader and Marketer of the Year awards.

CHS Energy Executive Vice President and Chief Operating Officer Leon Westbrock was named the 2009 NAMA Agribusiness Leader of the Year. Leon is responsible for refineries, pipelines, refined fuels sales, marketing and distribution, lubricants and propane. He joined the cooperative system in 1976 and managed three local cooperatives before joining the regional system. Westbrock was born and raised on his family’s 640-acre small grain and dairy farm near Browns Valley, Minn.

NAMA 09 Jon AndersonJon Anderson, President of OPEN ROADS, received the 2009 NAMA Marketer of the Year award. Jon and two of his colleagues created the Milwaukee, Wisconsin, business growth and development services firm, in 2002. Last year, Anderson and his team at OPEN ROADS celebrated their six-year anniversary of the firm. Starting their business with no clients and no business, Anderson has helped grow OPEN ROADS into a highly successful business growth and development firm. Their business now includes 12 clients and a half dozen consulting associates.

Thanks again to Denny Eilers for the photos. We just haven’t been able to be everywhere today – but we are working on getting that cloning done!

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA

AG Community Vindicated with CBO Report

Joanna Schroeder

“This report is welcome to the farmers and those I represent,” said Rick Tolman, CEO of the National Corn Growers Association. “This proves that there are no food and fuel issues, but merely the work of a campaign designed to shift blame on farmers and take our eyes off the ball.”

Tolman joined several others in the agriculture and ethanol community today to applaud the recent report, “The Impact of cornfields1Ethanol Use on Food Prices and Greenhouse-Gas Emissions,” authored by the Congressional Budget Office (CBO). The report concluded that from April 2007-April 2008 ethanol did have a slight impact on rising food prices but that other culprits, such as high energy prices, had the most impact on rising food costs. Of the 5.1 percent increase in food prices, expanded ethanol production contributed between 0.5 and 0.8 percent of the increase in food prices measured by the consumer price index as determined by the CBO report.

Despite several reports confirming that ethanol and corn prices had a small role in rising food prices, Bob Stallman, President, American Farm Bureau Federation; Tom Buis, CEO, Growth Energy; Roger Johnson, President, National Farmers Union; along with Rick Tolman jointly called for Congress to hold new hearings to determine why food prices are still on the rise. Johnson said that, “We’d love to see the same witnesses who blamed farmers in Congressional hearings last year.”

Tolman stated, “Our farmers are owed a huge apology for the damage they have done to farmers in the eye of the consumer.” He noted that agricultural technology continues to improve each year and that 2007 and 2008 have seen record corn bushels on decreased acres and this trend is expected to continue in 2009 and beyond.

The group reiterated the importance of ethanol in reducing America’s dependence on oil and stressed the importance of increasing the blend wall to 15 percent (E15) in order for the country to meet the goals laid out in the Renewable Fuels Standard (RFS).

Corn, Ethanol, Food, Research

NAMA’s Best

Chuck Zimmerman

Best of NAMA AdvertisingThanks to Denny Eilers for providing me with photos of our Best of NAMA award winners for each category.

First up is Best of Show, Advertising
(Left to Right)
Tom Bigelow, Bigelow Advertising
Rick Radermacher, Bigelow Advertising
Chris Lund, AGCO Application Equipment

Best of NAMA Public RelationsThe next ones are Best of Show, Public Relations
(Left to Right)
Paul Durham, Martin/Williams
Kim Dawson, Syngenta
Kerry Henderson, Gibbs & Soell

Best of NAMA SpecialtyAnd then we have Best of Show, Specialty
(Left to Right)
Richard Williams, Archer>Malmo
James Ward, Archer>Malmo
Mike Butler, Archer>Malmo

Congratulations to all winners and finalists!

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

Advertising, NAMA, Public Relations

Student NAMA Marketing Competition Finalists

Chuck Zimmerman

Student NAMADuring our Connection Point session tonight the finalists for the NAMA Student Marketing Competition were announced and here they are.

Florida
Nebraska
Purdue
Ohio State
Wisconsin-Madison
North Dakota State

They’ll be battling for the championship and we’ll have the winners announced right here.

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA

Best of NAMA Awards

Chuck Zimmerman

Sally BehringerOn of our Best of NAMA Award emcees this evening was Sally Behringer, Nicholson Kovac, Inc. You can ask her to explain the makeup and costume. There are more photos in the online album.

She and Kyle Bauer, KFRM, announced the winners of our annual awards. Thanks to AgriMarketing Magazine you can learn more online.

Winning Best of Show were:

*Advertising: AGCO Application Equipment Division; agency: Bigelow Advertising

*Public Relations: Syngenta Crop Protection; agency: Gibbs & Soell and Martin/Williams

*Specialty: Valent U.S.A.; agency: archer>malmo

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA

NAMA Pre-Conference Session Helps Chart Course

Cindy Zimmerman

NAMA 09 Kevin OchsnerThe pre-conference workshop for NAMA 2009 on Wednesday was tailor-made for today’s challenging economic climate.

Kevin Ochsner of Adayana Agri Business Group was captain of the ship for “Charting Your Course in Uncharted Waters – Strategic Decision Making in Uncertain Times,” which focused on gaining insight into the key principals of scenario-planning. “Now, more than ever, we have to both personally and professionally have a process that helps us sort through some of that uncertainty to make decisions as good as we can,” Kevin says.

Kevin will also be moderating a break out session on Thursday afternoon on “Thriving During Times of Uncertainty and Change.”

You can listen to my interview with Kevin here: nama09-ochsner.mp3

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA, Novus International

Twitter 101

Amanda Nolz

amanda_nolz1 Lately, I have been all about social networking. I started my Twitter account in December just to see what it’s all about, and so far, it has been an effective way to communicate with people and market my causes. While I have usually found that college kids are ahead of the curve on most social technology advances, I give the cake to my older colleagues for mastering the art of 140 character marketing. I’m still learning how to utilize my Twitter account to its best potential, and I found two articles by Ron Jones of Search Engine Watch. His Twitter 101 installments have proved incredibly useful in my Twitter learning curve.

Twitter 101, Part 1 explains the basics: what Twitter is, how to setup a profile, filling out a personal bio, profile photo and background, following and listening to others and building relationships.

Twitter 101, Part 2 explains concepts and applications for the advanced tweeter. These I haven’t dived into exploring yet, and any advice you have on the following applications would be great: Tweetdeck for placing people into different columnar categories, twhirl for translating, twellow for finding people to follow, twittonary for understanding lingo, and more. For a complete list of Twitter applications, link here.

In the meantime, I better go amp up my Twitter account! You can follow my updates at AmandaNolz or BEEFMagazine.

Uncategorized

Facebook Tools for Guerilla Marketers

Amanda Nolz

facebooklogo1 I ran across a booklet titled, Facebook Bible, and I thought I would share a few of the finer points from this helpful tool. For college students, utilizing Facebook to keep in touch is as easy as breathing. The tools we use on this social networking service come naturally to us, and there are definitely very cool and very uncool ways to use Facebook. Too often, I see businesses that come on Facebook that clearly don’t understand the concept of this network. If you are one of those people, this blog entry is here for your assistance. I encourage anyone utililzing Facebook for business marketing to read the Facebook Bible in its entirety. For now, I have highlighted the most useful items from the pamphlet to assist you in your social networking education.

For an awesome profile page… Not only is your profile the page that you have the most control over, it’s the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote. If you don’t want to associate your personal identity with the product or service you’re trying to promote, Facebook is not for you. Inherent in the current state of Facebook is a culture of transparency that devalues and ignores inauthenticity.

Starting and joining groups… Groups are the oldest and simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members, for free!

Enhancing your brand with Facebook pages… Pages are more customizable than
groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.

Like what you’re reading? Link to the Facebook Bible to learn more about Facebook events, notes, photos, marketplace, messaging, advertising and networking.

Social Networking

NAMA Chapter Leaders Workshop

Chuck Zimmerman

NAMA Chapter Leaders LunchNAMA Chapter Leaders had a workshop then a lunch this morning.

I didn’t make it to the workshop but I did make it to the lunch. I have my priorities you know. The workshop presenters were Paige Gilligan, Agrestic Solutions, and Diana Monsen, CAPC. You can see them in the photo bottom left. I interviewed them after lunch to find out what they did during the morning program. Basically, they identified a few chapter leadership challenges and broke the participants up in groups to come up with creative ideas to address them.

You can listen to my interview with Paige and Diana here: nama-09-chapter-leader.mp3

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA

Student Marketing Competition

Chuck Zimmerman

Penn State NAMAOne of our student NAMA chapters had an unfortunate incident on the way here with a flight and did not make it in time to qualify and compete in the student marketing competition. Penn State NAMA came anyway and we salute their courage. Our judges went ahead and viewed their presentation and critiqued it for them.

I don’t know if you’ve ever seen a student competition but I shot a few minutes of the start of their presentation which you can watch here:

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

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