Value-added with Spring Radio

Chuck Zimmerman

VALUE-ADDED – adj : being or pertaining to something added to a product to increase its value or price; “software supplied by a value-added distributor”; “a value-added tax.”

So how does this apply to radio?

As you do your spring planning, think about including Talking News Releases in your media mix for added value!

Most companies and agencies are looking for added value when it comes to buying radio these days. Often that comes in the form of feature programming and news stories for the client on the station or network. Talking News Releases are the way to provide a consistent message to all your target markets, without tying up the time of one or more spokespeople doing interviews with a number of different broadcasters.

We’ll do the interviews with your spokespeople, then provide the stations and networks in your buy with complete stories, sound bites with copy, and/or long form interviews. The audio can also be regionalized for different audiences with different messages.


Radio In A PR Plan

Chuck Zimmerman

This blog is being designed to provide public relations professionals with a resource to learn more about using radio in their plans. Radio is the often overlooked medium and there’s good reason for that. You’ve got so many radio stations and formats that it can be overwhelming to think that you can figure out how to reach reporters and others who work at these facilities.

Through our on-going series of postings we hope to show the effectiveness of radio and creative ideas for getting information about your products and services to your clients or members.

The ZimmComm team (Chuck & Cindy) have spent over 20 years each working in the business and are using that experience to refine their Talking News Release service. This service is currently the only one of its kind.

We hope you’ll find the information coming in future postings to be very helpful in learning more about the radio medium and how to use and justify using it.



Hoping To Help You Understand

Chuck Zimmerman

Hello from ZimmComm, the home of Talking News Releases.

We will be posting information about our services here as we start developing our website more. Our main focus will be on this blog though as a tool to communicate with our clients and prospective clients.

You may want to know what a Talking News Release is. If you’re patient and have a high speed connection you can download a narrated PowerPoint presentation from our home page at It’s a 28 mb file so it takes a couple minutes to download. But it’s worth it.

More to come . . .


Just Getting Started On This Blogging Thing

Chuck Zimmerman

Obviously we haven’t been very active on our blog yet. Give us time. We’re still a startup company. Gotta lot of work to do on our website too.

But we’ve been busy. Our Talking News Release service has attracted a lot of attention and we have several new clients just in the past week.

New to the ZimmComm client family is Dow AgroScience and Machinery Link. More are being planned over the next month. Thank you to all the people who have used our service.

Radio is the often overlooked medium when it comes to public relations. One of the reasons is that there are so many radio stations, making it difficult to keep up with them and the people who produce news. We do it for you with our database of radio station news directors, which we can sort by state or just about any area including format of station.

Enough for now. More to come.


Welcome To Our Blog Site

Chuck Zimmerman

Hello from ZimmComm. We’re just getting this blog set up so bear with us. We’ve got to learn how to use it and get it linked on our website.

We’ll be updating information about projects we’re working on, places we’ll be and services we offer. Check in from time to time to see what’s new in the communications world!