Mitch Rouda Revamping Farm Journal Online

Chuck Zimmerman

At the recent NAMA Convention I met Mitch Rouda who has just moved up at Farm Journal to President of their e-Media division. He has responsibility for all e-Media activity, including growth of the company’s 20 current e-titles and all online development, merger and acquisition activity. Mitch is a long time web guy who had his own business before joining Farm Journal

Mitch RoudaI interviewed Mitch in between his own interviews that he was conducting at the Farm Journal reception to announce their new re-build of AgWeb.com which will be published this summer. He says it will be a complete re-do. One of the main changes will be in navigation to find information you’re looking for. He says there are 8,000 pages on the site now. It will also have a mobile version available too. You can see pictures and video from the reception on their Facebook page.

We also talked about other things including, blogs and their rise as an information source. . At the time he was waiting on his iPad since he wanted a 3G version. He sees a lot of potential for the device to be a great tool to revitalize publications.

You can listen to my interview with Mitch here.

Audio, Media

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Sandra E. Peterson (51) is to be the new Chairman of the Board of Management of Bayer CropScience AG. Click here for a complete listing of Board appointments.
  • Dairy producers, through their checkoff investment, will once again award 20 academic scholarships to students currently enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders.
  • Ag Leader Technology, Inc, added dual product control for application operations to the popular EDGE display.
  • A decade after it first asked the federal Food and Drug Administration to crack down on the misappropriation of dairy terminology on imitation milk products, the National Milk Producers Federation sent another petition to the FDA, asserting that the practice has gotten worse in the past 10 years.
    Zimfo Bytes

    Great People Make for Great Day at Novus

    John Davis

    What a great day and great enthusiasm by the people at Novus International and the Missouri Colleges Fund scholar students during Novus’ 2nd annual “Science: A Foundation for Dynamic Careers” days! The Novus staff exuded enthusiasm in their presentations to the students, and the students reciprocated in their enthusiasm for what they learned.

    Anna Arthur, a sophomore majoring in biological chemistry and minoring in psychology at Culver-Stockton College in Canton, Mo., was typical of that engaged attitude (you can’t believe how much she wanted to win a t-shirt during the impromptu trivia contests during the tour!). She really seemed to cling to about every word the Novus staff had to say … not bad considering she wasn’t even sure she was going to be able to make it.

    “I’m so glad I did because I’ve gotten such a great impression from the people and from even just the facilities themselves.”

    In fact, she’s hoping to do an internship with Novus this summer. And Arthur feels that with the wide variety of jobs available, there will be plenty of opportunities.

    “It really opened my eyes to the fact that even if your major is in just one area of science that can still be brought into marketing aspects or sales aspects or all different areas which I never really thought about before.” She adds that it’s good to know Novus gives employees chances to advance and move through the company and is the kind of place where she might like to work one day after graduation.

    Arthur was also impressed how the Novus labs were a practical application of what she’s learning in the classroom.

    “It was fun today to hear them talk about the different tests they’re doing ion the labs and to say ‘I just did some of those tests myself a couple of weeks ago in my [school] lab. It’s really cool to be able to apply what you’ve done in the actual work place.”

    More of my conversation with Anna is available in the player below.

    2010 Novus International Science: A Foundation for Dynamic Careers Photo Album

    Audio, Novus International

    Novus is More than Animal Ag Company, It’s a Sustainability Company

    John Davis

    One of the important lessons the students learned during the 2nd annual “Science: A Foundation for Dynamic Careers” days at Novus International’s suburban St. Louis headquarters and rural Missouri research farm was that Novus is more than just an animal agriculture company. It’s a sustainability company.

    Experts say the world’s population will be 9 billion by 2050 … but maybe only half the land used for agriculture now will be available to feed that population in 40 years. The point wasn’t lost on Avila University in Kansas City senior Neemah Ngega. The biochemistry major says she was impressed with how Novus is working to get more food out of shrinking resources for the world’s growing population.

    “That’s a crucial point that I don’t think a lot of young people understand … including myself. The more I got engaged today, the more I learned how important of a problem we’re going to be facing as a world, not just a nation. For the science [Novus] engages in to help produce more food, I think, is commendable.”

    Born and raised in Tanzania, Africa and moving to this country when she was young has given Ngega a unique perspective.

    “I think I’ve learned a lot, and there’s so much I could utilize in my future studies and future work… getting other people engaged and teaching other people what I’ve learned today.”

    She says Novus’ work to better the world through minimizing the amount of space needed to grow an increased amount of food truly makes Novus a sustainability company.

    “The more we become better on sustaining not just the food industry, but all around – water, economic, land and people – it’s going to help.”

    Listen to more of my conversation with Neemah in the player below.

    2010 Novus International Science: A Foundation for Dynamic Careers Photo Album

    Audio, Novus International

    Zimfo Bytes

    Melissa Sandfort

      Zimfo Bytes

    • Attendees to United Fresh 2010 cast their votes and recognized the winners of the 2010 United Fresh Produce Association New Product Awards.
    • The Sixth Annual Adult Worldquest Knowledge Competition held on Tuesday, April 12, 2010 brought seven teams from the metropolitan St. Louis area to Maryville University. Two Novus teams participated.
    • Gold Standard Labs opened its seventh facility – this one located in Sulphur Springs, Texas.
    • John Deere Agri Services has released the new Pit Monitor feature for the oneWeigh scale automation system. This option enables scale operators at grain handling facilities to automatically convey pertinent load information to operators at the receiving pits by using a pit monitor program and display screen.
      Zimfo Bytes

      Charge Ahead & Don’t Be Afraid to Fail: Life Lessons on a Bus

      John Davis

      Last year, I had the pleasure of meeting one of the most optimistic people I’ve ever seen: Dr. Nasser Odetallah, Product Manager of Enzymes, Probiotics, and Idea Testing Kits for Novus International. His message last year to the Missouri Colleges Fund scholars was, “There is nothing impossible in life.” This year during Novus’ 2nd annual “Science: A Foundation for Dynamic Careers” days, he added to that message, saying “Charge ahead, and don’t be afraid to fail!”

      Odetallah’s talk came in between impromptu trivia contests (for t-shirts and candy!), as the bus full of students rolled down the road from the tour of Novus’ research farm, Green Acres.

      “We have to try something to know if we fit into it. And if we fail that’s not the end of the world. The most important thing is do not hesitate and don’t be scared!”

      He says the Novus attitude is that failure teaches them more and helps the company reach its goals of providing better animal and human nutritional products. In fact, Odetallah says probably 10 percent or more of the employees at Novus started in a different section of the company and were moved, sometimes several times, to make a better fit for the worker and Novus.

      He advises the students to come up with ideas outside of the norm.

      [While it’s important to meet certain standards], if you want success in life, you have to think outside of the box, outside of your outline.”

      Odetallah adds that you have to keep in mind how the world is getting smaller through all the connections people make, and look for ways to enhance those connections through learning new languages and cultures.

      “The more you plant, the more you reap.”

      Great words of wisdom.

      It’s a great conversation, and you can hear more of it in the player below.

      2010 Novus International Science: A Foundation for Dynamic Careers Photo Album

      Audio, Novus International

      Farm Foundation to Discuss Ag Trade Issues

      John Davis

      Our friends at Farm Foundation are hosting another one of their talks that help bring out a variety of viewpoints to solve the problems facing agriculture today. This latest one will focus on trade issues and will take place on Tuesday, May 4 and will include the following presenters:

      * Richard Fritz of Global AgriTrends, who will focus on global trade issues in the meat and poultry sectors,
      * David Abler of Penn State University, who will discuss non-tariff measures,
      * John Wainio of USDA’s Economic Research Service, focusing on regional trade agreements, and
      * Jean-Philipe Gervais of North Carolina State University, whose essay, “Moving Agricultural Trade Liberalization Forward to Improve Global Food Security,” won the Global Food Security Category of Farm Foundation’s 30-Year Challenge Policy Competition.

      Farm Foundation President Neil Conklin will introduce the presenters. Following the presentations, the discussion will be moderated by Charlotte Hedebrand of the International Food & Agricultural Trade Policy Council.

      The forum runs from 9 a.m. to 11 a.m. at the National Press Club, 529 14th Street NW, Washington D.C. But you need to hurry and make your reservation by noon tomorrow, April 30. More information is available on Farm Foundation’s Web site. It’s free, and they’ll even provide the coffee.

      Farm Foundation

      BBQ Cheddar Butterburger For National Hamburger Month

      Chuck Zimmerman

      This is how you celebrate National Hamburger Month. How about a Culvers BBQ Cheddar Butterburger? I wonder when the nutrition police will decide it’s illegal? Think Demolition Man.

      Culver’s introduces a new ButterBurger to help celebrate National Hamburger Month in May. Culver’s is now serving the BBQ Cheddar ButterBurger with fresh, never-frozen 100 percent U.S. beef, savory BBQ sauce, Wisconsin Cheddar cheese and cooked-to-order with a choice of your favorite condiments. In fact, the variety of topping choices at Culver’s should keep a ButterBurger enthusiast busy for the entire month, given there are 5,040 unique combinations.

      After enjoying the ButterBurger, guests are encouraged to visit Culver’s on Facebook at www.culvers.com/facebook to share thoughts about the new ButterBurger and take the Burger versus Brisket poll.

      “The ButterBurger is Culver’s signature sandwich and the cornerstone of our menu,” says Jim Doak, Culver’s Director of Research and Menu Development, and Executive Chef. “What a better way to help our guests celebrate National Hamburger Month than with a new ButterBurger.”

      Beef, Food

      American Agriculture’s Environmental Success

      Cindy Zimmerman

      The Natural Resources Conservation Service (NRCS) has just released its latest National Resources Inventory, which shows the amazing environment success that is American agriculture.

      afbfAmerican Farm Bureau Federation president Bob Stallman did a nice little editorial about why the nation’s farmers and ranchers should be proud to show this environmental report card to Mother Nature.

      The latest National Resources Inventory (NRI) report, released April 27 by the Agriculture Department’s Natural Resources Conservation Service, puts some substantial meat on the bones of an environmental message farmers and ranchers have long conveyed—that they are careful and caring stewards of our nation’s natural resources.

      After scanning the massive NRI survey results, another very clear message has emerged: American agriculture is producing more with less. After looking over the NRI and the latest USDA productivity figures it becomes apparent that the shrinking environmental footprint of food and fiber production in the United States is the envy of the world.

      The NRI is a compilation of a broad range of 50 years of data related to the environment, U.S. land use and productivity, water consumption and many other factors.

      Analysis of the data by AFBF quantifies how farm and ranch productivity has increased over the past two and a half decades, while at the same time environmental performance and water quality have been improving. Again, more with less.Read More

      AFBF, Environment

      Time to Take Advantage of Headline Advantage

      Cindy Zimmerman

      Growers have just two weeks left to take advantage of Headline Advantage.

      basfThe BASF Corporation Headline Advantage program offers eligible growers to opportunity to receive $75 per gallon back from BASF on purchases of Headline® fungicide.

      To qualify, growers need to purchase their Headline fungicide by May 15, 2010 and submit a receipt along with a completed application to BASF. Complete terms and conditions are available on headlineadvantage.com, or ask your local authorized BASF retailer for details.

      I did a quick interview this afternoon with BASF Technical Market Manager Nick Fassler about the program and why BASF is offering the cash back to growers, which you can listen to here:

      Audio, BASF