Channel Brand Launches Genuity SmartStax Products

Joanna Schroeder

Commodity Classic was full of new products and technologies and two new product lines have come from the Channel Brand. The Channel Brand is under the Channel Bio company (launched in September 2009) which is a Monsanto company.

I spoke with Stacy Markovich, Channel Brand Manager about Channel Bio and the new Channel Brand products. “Our mission is to serve as the American farmers most trusted source for seed, and Channel is one of the largest seed companies in the United States,” said Markovich.

The company’s primary products are corn and soybean but they also have alfalfa and sorghum. This year, they have a new corn lineup with 18 new products including six Channel Brand Genuity SmartStax products. On the soybean side, they have 24 new products including 20 Channel Brand Genuity Roundup Ready 2 Yield products.

Also in the Monsanto pipeline are products that will address drought, drought tolerance and water utilization needs. Click here to learn more about the Channel Brand products.

You can listen to my interview with Stacy below.

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