Book Review – Enough

Joanna Schroeder

As I write this review, I’m sitting on my deck looking out at dozens of acres of avocado, orange and lemon trees. Yesterday, I helped to plant a vegetable garden – the produce being grown for a local restaurant. The irony is that as I am surrounded by abundance here in America, I’m reading about those in other countries who have less than nothing. “Enough Why the World’s Poorest Starve in an Age of Plenty,” written by journalists Roger Thurow and Scott Kilman, details the struggle of countries, especially Africa, to feed their people.

Agriculture is the lifeblood of the world. As a matter of fact, is it the largest industry in the world. Yet many countries cannot compete with world prices in part due to subsidies in other countries such as America and the European Union as explained by the authors. These subsidies keep commodity prices artificially low, so low that most subsistence farmers in third world countries can’t compete. Traditionally, the answer to this problem has been food aid. Give the enormous surplus grown in places like America, to third world countries.

While food aid is a matter of life or death for millions of people each year, it does not lift the people out of poverty. It does not solve the problem of widespread starvation. The farmers of Africa must have a way to make a living – one that allows them to buy food. According to the authors, more “food” aid needs to be given in the form educating farmers on how to grow more crops with less. Helping them to build irrigation systems, giving them access to affordable hybrid seeds and fertilizers and allowing the commodity markets to work in a way that farmers from around the world can sell competitively sell their food.

The reason that more educational aid is not given, say the authors, is that food aid is a way for American or European farmers to sell their surplus crops. If other countries have enough food, and begin to compete in world markets, then farmers from first world countries will lose money.

One interesting example of aid was in the telling of a story about a couple from Ohio, the Rufenachts, who are raising cattle for a village in Africa. The proceeds from the sale are sent over the people who have used the money to improve their agriculture through building irrigation systems, dams, and more. When their town found out about what they were doing, they joined in to raise even more money. In one year the Ohio town raised more than $30,000 for agriculture projects in the village. It was a moving story about how farmers in America are helping farmers in Africa.

In the book, the authors list out several ways to conquer hunger including, keep promises to expand development aid, create a global fund to aid small farmers in Africa and to invest in infrastructure. This is a moving book about the plight of the hungry and what not only governments but individual people can do to help eliminate hunger.

Agribusiness

TATT App

Chuck Zimmerman

No. It has nothing to do with tattoos. The Truth About Trade & Technology now has an iPhone app.

We are a nonprofit advocacy group led by American farmers – narrowly focused, issue specific – as we support free trade and agricultural biotechnology.

The TATT mobile app allows you to stay on top of the latest biotech, trade and agriculture news on the go. Perfect for farmers working in the field.

Technology

HSUS Lays An Egg In Iowa

Chuck Zimmerman

Apparently only some media were allowed to attend a Humane Society of the United States “news” conference this morning in Des Moines, IA. But a post on a Des Moines Register blog says that it was “closed to journalists.” Now how can you have a news conference if you don’t allow media to attend?

This photo, provided via Facebook and credited to an Iowa Farm Bureau photographer, shows those not allowed in. However, there are already stories on AP and Pork Magazine which I assume means they had someone there? And the Des Moines Register had a reporter doing live tweets from the event. Pretty confusing, eh?

We do know what HSUS is up to and it’s part of their tried and true method to drum up sympathy and support. This time they’re attacking poultry and egg production. They released a nasty looking video which is supposedly shot by HSUS employees who went to work at two different poultry production facilities for a couple weeks. So, they got jobs under false pretenses. Hmm. Now I should believe what they claim they show? You can imagine how easy it would be to set up the shots you want in order to get an effect even if what the viewer thinks they’re seeing isn’t real. Not much credibility there, especially when you’re a political lobbying organization doing the production! If you have the stomach to watch you’ll hear a number of unsubstantiated claims, even with their own production efforts. Pretty pathetic.

To get a much better perspective on the realities of poultry production, especially when it comes to using cages or not using cages, I highly recommend a read of a Des Moines Register guest column by Dean Kleckner, Chairman, Truth About Trade & Technology. He wrote it before today’s event. In it he says, “The Humane Society of the United States, however, would like to turn eggs into emblems of cruelty and death.” That’s got to be a tough goal since eggs really are a well established symbol of life. He goes on to write:

The truth is more complicated. Arizona Republic columnist Linda Valdez visited an egg farm that uses cages. She confessed to thinking that she would see chickens treated “like cogs in an industrial machine.” She discovered something different. She described a clean, efficient operation that produces good eggs at a reasonable price.

Then she visited a “cage-free” farm. “Layers of chicken excrement build up on the floor,” she reported. This is what the eggs lay in until someone picks them up.

For consumers of eggs, it’s a discomforting thought.

For well informed consumers who depend on modern farming production practices for safe and affordable food, the HSUS is a discomforting thought.

Animal Activists, Animal Health, Poultry, Wackos

NAMA ABEF Online Media Auction Begins Today

Chuck Zimmerman

Here’s one way you can support the Agri-Business Educational Foundation of the National Agri-Marketing Association.

The ABEF Online Media Auction has begun Check out these media packages and all the others at http://www.nama.org/abef/silentauction/auctionbid.htm.

The auction ends Wednesday, April 14, at 5:00 p.m. All proceeds from the Online Media and Silent Auctions benefit the Student Careers Program.

Please note: If a bid is received on an item within the last 30 minutes of the auction, the auction will remain open on that item through the next business day until 5:00 p.m. (central time). This process will continue until no bids are received within 30 minutes of the bid closing.

If you have any questions about the Online Media Auction contact Kathi Conrad at kathic@nama.org or call 913-491-6500.

To view the Online Media Auction Procedures visit http://www.nama.org/abef/silentauction/auctionguide.htm.

Education, NAMA

USGC Streaming Live From Japan

Chuck Zimmerman

I am so proud of Marri Carrow, U.S. Grains Council, who is streaming live from Japan as I write this post. We had a very short phone walk through of Ustream.tv right before she left and she got it. Well done. I think we’ll see more groups using this great tool. I think I hear her snapping photos too! I’m sure we’ll see them appear in the USGC Flickr account.

Representatives from the Iowa Corn Promotion Board, Iowa Corn Growers Association, Iowa Farm Bureau and the U.S. Grains Council gathered in Japan this week for a series of site visits, business meetings and to participate in the Partners-in-Agriculture events. For more than 50 years, the United States and Japan have enjoyed a partnership that has yielded more than $280 billion in sales of U.S. food and agricultural products to Japan, creating a relationship that has helped cater to the needs of Japanese consumers while fueling the U.S. economy.

The feed looks and sounds great. She’s also there with good friend, Sally Behringer, Nicholson Kovac. I knew that since one of the speakers mentioned her name.

USGC

AgChat On An iPad

Chuck Zimmerman

The iPad got a great workout tonight with AgChat. My case arrived today which allows me to prop it up in portrait or landscape mode. With my bluetooth keyboard in my lap all I had to do was tap the screen every once in a while. AgChat is 2 hours and with my browser running constantly using Twubs the battery went from almost 100% to 80%. I think that’s great!

Our AgChat session was on the subject of social media in agriculture. Thanks to Kathy Swift for moderating. She did a great job.

I give both AgChat and the iPad high marks tonight!

Uncategorized

National Soy Foods Month

Chuck Zimmerman

According to the National Soybean Research Laboratory April is National Soy Foods Month. I support soy very much, however, I like mine processed by an animal (poultry, pork, cattle) first.

Soymilk, soy burgers and soy cheese are showing up in consumers’ shopping carts now more than ever. Take a stroll through your local grocery store and you’ll find soy foods front and center. Soymilk can be found in a multitude of flavors in the dairy section and tasty soy nuts show up near sunflower seeds in the snack food aisle. Today, edamame (the green soybean) embellishes salads at fast food restaurants and soy spaghetti is a well-liked entrée on school lunch menus. April is National Soy Foods Month and now more than ever, more and more people are enjoying soy.

“The nutritional benefits of soy may be among the reasons soy is gaining in popularity,” said Stacey Krawczyk, research dietitian at the National Soybean Research Laboratory (NSRL) at the University of Illinois. “Soybeans are packed full of protein. They are the only complete vegetable protein containing all essential amino acids. Soybeans contain no cholesterol, are low in saturated fat, and provide important Omega-3 and Omega-6 fatty acids.”

Uncategorized

DuPont TankMix iPhone/iPod App

Chuck Zimmerman

I guess I just missed the announcement of the Dupont TankMix iPhone app which of course also works fine on an iPod touch.

The DuPont Information Technology’s (IT) Innovation Office, under the leadership of John Puckett, director, IT innovation, sponsored the project.

The TankMix App provides basic math calculations for the amount of product and water needed per tank or area. The current TankMix App does not contain product specific information. However, a link to the DuPont CP website guides users to specific production information and usage guidance. This app calculates spray volumes.

According to John Chrosniak, regional business director, Crop Protection, North America, the team was able to develop the app through the collaboration of a cross-functional team. Team members included John Beitler, Kevin Ego, Bernardo Tiburcio, Chandra Manickam and Mike Hemman. Work on future versions and additional applications that support Crop Protection products are underway.

The TankMix App is available through Apple’s App Store, where it is free to download on any Apple iTouch or iPhone. A simple search for Crop Protection, DuPont or Agriculture will give growers access to the free calculator.

I guess that answers the question of whether or not DuPont thinks farmers use mobile technology!

Agribusiness

Do You Have AgWired Mobile?

Chuck Zimmerman

AgWired MobileIt has been a long time since I’ve reminded you of a great way to keep up with AgWired via your mobile phone. Besides the fact that AgWired is mobile phone browser friendly (it knows what kind of phone you use!) you can put that unlimited text plan to good use with AgWired Mobile. Sign up for free and get a text when we do a new post.

Messages will contain the title of the story and a link directly to it if you’d like to click through and read it right on your phone. It will keep you agricultural marketing professionals on top of your game. Sign up now:

Just text “agwired” to 46786

That’s it. You’ll get confirmation immediately and then you’ll get AgWired updates automatically. News will be sent between 8am-8pm.

If you ever want to unsubscribe (why would you?) then just text “agwired stop” to the same number.

AgWired Mobile is powered by (thank you Joel Jaeger):
Commodity Update

Uncategorized

NAMA Drawings At Booth 412

Chuck Zimmerman

The 2010 Agri-Marketing Conference and Connection Point trade show is getting closer. If you’re a professional agrimarketer attending the convention you’ll be able to enter our booth #412 drawing for a brand new B&N Nook. I like my iPad but I also like all eReaders and I’m a big B&N fan so I hope to see you stop by and visit with Cindy, Joanna or myself. I’ll be getting in during the opening session from the IFAJ Congress in Ostend, Belgium.

Now for students, don’t think we forgot about you. You’ll have your own entry box to win a new Samson Zoom H2. It’s a great tool for the farm podcaster soon to be!

We’ll also have some other cool items to give away for everyone who stops by so we hope to see you in Kansas City, MO.

AgWired coverage of the 2010 Agri-Marketing Conference will be sponsored once again by Successful Farming. I’m sure I’ll be having some pre-conference announcements from SF for you so keep watching your AgWired feed wherever you get it (RSS, Text, Twitter, Facebook, FriendFeed, Widget, or just plain old visiting the website). Remember that AgWired is mobile phone enabled, meaning you’ll get a great phone browser experience regardless of what phone you have.

NAMA