2025 Tech Hub Live

World Outlook For Agriculture

Chuck Zimmerman

Our kick-off speaker at the NAMA Trends In Agriculture conference this afternoon was Mark Pearson, Market To Market. Mark is a lot of things, including farmer and stockbroker in addition to his hosting of the tv show. He was here to talk about what he sees as trends in agribusiness which means looking forward but also backward.

Mark looks at the general world economic outlook which he thinks is strengthening nicely. He also thinks commodity markets are a key element in the outlook. He says we’re in a bull market for corn, soybeans and wheat. In other words, “the world is coming to the United States to be fed.” Then thirdly, he looks at what’s happening with livestock, especially in light of factors like ethanol which he thinks has a very uncertain future. He mentions what’s happened to biodiesel as a precursor to what may happen to the ethanol sector. He also talks about international markets like China and now a look to Africa which is being seen as a real potential growth market. For marketers he also points to the changes in communications technology as a factor to keep in mind when you look at how and where farmers are getting their information. He doesn’t know too many successful farmers who don’t carry a Blackberry or iPhone!

You can listen to my interview with Mark here: Mark Pearson Interview

Photos are being collected in my NAMA Trends In Agriculture Photo Album

Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.

Audio, NAMA

Kicking Off NAMA Trends In Agriculture

Chuck Zimmerman

The National Agri-Marketing Association, Trends In Agriculture conference has a big crowd in Minneapolis. Welcoming us was committee chair, Lacy Carroll, Colle+McVoy. She introduced our kick-off speaker Mark Pearson, Market To Market. I’ll have an interview posted with Mark soon. I’m on my Verizon Mifi and it’s not real fast right now, especially since I’m uploading photos to get the conference photo album started.

So, lots more to come. Our theme is Agriculture In a Globally Local World. I’ll find out how that theme is addressed by as many of the speakers as I can.

Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.

Audio, NAMA

2011 Beef Ambassadors Named

Melissa Sandfort

Madlynn Ruble, Albert Lea, Minn., Jessica Sweet, Livermore, Calif., Austin Joyce, Pearland, Texas, Kelli Fulkerson, Burlington, Mich., and Kristen Stufft, Lewistown, Pa., were chosen as the 2011 National Beef Ambassador Team winners at the annual competition, funded in part by the beef checkoff, held Oct. 1-3 in Rapid City, S.D. Contestants were judged in the areas of consumer promotion, classroom presentation, media interview technique and issues response.

Twenty-six contestants from throughout the country vied for a place on this elite team of agriculture advocates and $5,000 in cash prizes as well as five educational scholarships totaling $5,000 given by the American National CattleWomen Foundation, Inc. Additionally, one Beef Ambassador will be chosen for a prestigious USDA internship in Washington, DC.

Madlynn “Maddy” Ruble is a sixth generation cattle producer. Ruble, a freshman at the University of South Dakota, is majoring in Spanish and Political Science. Jessica Sweet is involved in her family’s cattle ranch and enjoys showing livestock at her county fair. She is a freshman at Modesto Junior College studying agriculture education and business. Austin Joyce, a freshman at Texas A&M is majoring in Agriculture Business. Joyce enjoys raising Red Brangus with his dad and uncle and hopes to have his own ranch someday. Kelli Fulkerson a sophomore at South Dakota State University is serving as a National Collegiate Agricultural Ambassador. Fulkerson travels around the nation speaking about American agriculture. Kristen Stufft was extremely active in 4-H and is on the board of directors for the Junior Hereford Association. Currently a junior at Penn State University, Stufft is majoring in Animal Science.

After the event, as youth ambassadors, they speak to industry issues and misconceptions, while educating peers and others about food safety, nutrition and the Beef Checkoff Program at consumer events, in the classroom and online.

Uncategorized

USDA Gets Input On Proposed GIPSA Rule From Congress

Chuck Zimmerman

It looks like the Obama Administration via USDA is getting some pressure to look into the effect of the proposed GIPSA rule according to a release from the NCBA. You can download the letter here (pdf). You can learn more about this issue by reading our previous coverage of the issue, including interviews with this link.

U.S. Department of Agriculture (USDA) Secretary Tom Vilsack received a bipartisan letter today, Oct. 4, 2010, from 115 members of the U.S. House of Representatives calling for a comprehensive economic analysis of a propose rule on livestock and poultry marketing under the Packers and Stockyards Act. The proposed rule, released by USDA’s Grain Inspection, Packers and Stockyards Administration (GIPSA) in June, was in response to a request made by Congress. However, many elected leaders note that the rule goes above and beyond the intent of Congress.

“In the 2008 Farm Bill, Congress directed the Department (USDA) to promulgate a discrete set of regulations under the Packers and Stockyards Act. However, in doing so, GIPSA also included additional proposed regulations that greatly exceed the mandate of the Farm Bill,” the House members penned. “Such a broad rule that extends so far beyond Congress’ direction in the Farm Bill and that would precipitate major changes in livestock and poultry marketing requires a vigorous economic analysis. The analysis contained in the proposed rule fails to demonstrate the need for the rule, assess the impact of its implementation on the marketplace, or establish how the implementation of the rule would address the demonstrated need.”

The letter was led by House Agriculture Committee Chairman Collin Peterson (D-Minn.); Ranking Member Frank Lucas (R-Okla.), Livestock Subcommittee Chairman David Scott (D-Ga.) and Livestock Subcommittee Ranking Member Randy Neugebauer (R-Texas). National Cattlemen’s Beef Association President Steve Foglesong said the 115 Congressmen and women that signed the letter should be given credit for standing up for U.S. farmers and ranchers and all of rural America.

GIPSA, Livestock, NCBA

What’s New At Rhea + Kaiser

Chuck Zimmerman

ZimmCast 275This week I’m beginning an informal series for the ZimmCast to learn what’s new at marketing and communications agencies. To get things started this week I’d like to share a conversation with Diane Martin, President/CEO, Rhea + Kaiser.

So let’s start out by asking, “Who is Rhea + Kaiser?” In their words, “We’re an agency of highly collaborative, creative problem-solvers and opportunity-seekers. Solving communications and business problems for our clients with a philosophy of putting ideas first.” I’m hoping you’ll listen in and learn about the things Diane is most proud of at R+K. For one thing they are growing and adding new people to the team. So please enjoy this week’s program: ZimmCast 275 - Diane Martin - R+K

This week’s program ends with some fun music from Music Alley. It’s a song titled, “Twitter Tweetin” by Carrie Dahlby and The FuMP. I hope you enjoy it and thank you for listening.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page

Agencies, Audio, ZimmCast

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Farm Credit Services of Illinois and the Illinois Pork Producers Association are teaming-up to provide free grilled pork burger meals during the sixth annual “Harvest Lunch Tour.”
  • ANIMART, Inc. announces the recent addition of Kayla Buske as marketing associate of the large animal dairy and livestock division which provides animal health products and supplies to producers.
  • Public Lands Council held its 2010 Annual Meeting in Pendleton, Ore., on Sept. 13-14. At the meeting, new leadership was elected to the executive committee and PLC members adopted new and interim policies.
  • Milk producers and dairy industry organizations from around the country will meet to “Create a Path to Prosperity” in Reno, Nev., on Oct. 26-28, 2010, at the joint annual meeting of the National Milk Producers Federation, the National Dairy Promotion and Research Board, and the United Dairy Industry Association.
Zimfo Bytes

Everything But The Squeal

Melissa Sandfort

About 20 years ago, my grandfather wrote a book about our family history. He had it printed, and as we unpacked at our new house, I came across that family story, neatly bound and stored amongst my set of office books. I later sat down with him to hear about one such experience contained in the book, and am now debating about eating that 150 pounds of pork in our freezer. (Ah, but I’d never let good meat go to waste!)

Here are some excerpts from his book: Hogs were raised for family food and for market. Butchering was done in the late fall or winter so that the carcass could be chilled … The hog was scalded in the hot water; judgment was used in leaving it long enough to loosen the hairs in its skin but not long enough to cook the outside of the flesh … The innards were removed, with the heart, liver and small intestine saved for future use … Some of the meat was kept in salt brine in a wooden barrel; the bacon and some sausage was cured over a smoking hickory wood fire in a small closed building; some sausage patties were kept in a container of lard … The small intestines which had been saved were thoroughly cleaned and washed, turned inside out and washed again and soaked overnight in salt water. They were used as casings for some of the sausage that had been ground. Mother cooked the feet, removed the toenails and made pickled pig’s feet; the jowls of the head were made into jowl bacon … the brains were removed for a special treat.

Someone has said that when a farmer butchered a hog, he used everything but the squeal.

This makes me wonder: first, cooking with all that lard, how did people in the 1930s stay so thin? Second, how did they ever clean up the kitchen table after slapping hog halves down to be cut? And lastly, what kind of treat is brain?

This picture is a hog scraper, used to scrape the hair from the hog when butchering. I think I prefer eating great-tasting pork, and living with my ignorance of not knowing how it’s butchered. I’m going to pretend I didn’t read this part of the book.

Until we walk again…

Uncategorized

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • In an effort to offer real-world experience to future agriculture professionals, Novartis Animal Health US, Inc., will offer grants to eight high school students of the National FFA Organization as part of an ongoing partnership.
  • The National Milk Producers Federation announced the launch of its
    Foundation for the Future website: www.FutureForDairy.com.
  • Two e-learning modules, K-Mag High Yielding, High-Quality Crops and Positioning K-Mag to Growers are found at www.kmag.com under the “Retailer Tools” tab at the top of the home page. The convenient, interactive, online training courses each require about 40 minutes to complete and are available 24/7. Certified Crop Advisor credits are available.
  • DeLaval has been awarded the EuroTier Gold Medal for its industry-first automatic milking rotary.
    Zimfo Bytes

    Getting Ready For NAMA Trends In Agriculture

    Chuck Zimmerman

    If you’re not going to make it to this year’s NAMA Trends In Agriculture conference then don’t despair. Thanks to the folks at Quarry Integrated Communications I’ll be there with coverage right here on AgWired. In case you’re still wondering why the conference is in Minneapolis instead of Kansas City you can get the full story from a recent ZimmCast with Jenny Pickett, NAMA CEO.

    Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.

    NAMA

    AAEA Has New Website

    Chuck Zimmerman

    The American Agricultural Editors’ Association (AAEA) has a new website and it is a major improvement.

    “For our members and prospective members, it’s more reader-friendly, interactive and informative, with much of the same content that was in the previous site plus some additions,” said Den Gardner, AAEA executive director. “Behind the scenes, it is much more efficient for the AAEA staff to manage.”

    “A big part of the update was building a site that better organizes AAEA’s online resources. I think we’ve accomplished that,” said Steve Fairchild, AAEA president. “Plus, we’ve incorporated some little things, like the Twitter feed, that help our members stay in touch with what AAEA is doing as an organization.”

    The site incorporates Twitter feeds from @AgEditors and @AgMediaSummit, in addition to the related hash tags #ageditors, #AgMS for the association’s annual conference Ag Media Summit, and #ifaj for the affiliated organization the International Federation of Agricultural Journalists.

    The website was designed by Aha! Digital.

    ACN