Grassroots Farm Policy Making

Chuck Zimmerman

AFBF Annual MeetingOne of the most important parts of the Annual Meeting of the American Farm Bureau Federation is the annual meeting of the voting delegates. These folks got down to business early this morning and will hopefully conclude this afternoon with a new policy book. This is grassroots policy making in action!

The leadership is at the head table with all the voting delegates in front of them. There are multiple screens showing the policies being debated and corrections or changes are made live. After votes are cast the final version goes to the staff who will prepare a final book of the new policies.

We’re supposed to get a summary of what got passed and a look to the future for AFBF policy in the coming year at a press conference following today’s meetings. We’ll have that for you later in the day.

2011 AFBF Annual Meeting Photo Album

AFBF, Ag Groups, Farm Policy

Mike Rowe Answers Spokesman for Ag Question

Cindy Zimmerman

Here is a video clip of Mike “Dirty Jobs” Rowe at the American Farm Bureau Federation press conference prior to his appearance at the closing general session. Roger Ward with WLDS in Jacksonville, Illinois asked him the question about whether he would be willing to be a spokesperson for agriculture.

By the way, recording audio or video during Mike’s appearance on stage was not allowed, so it was very nice that he gave the press some face time. We sincerely appreciate AFBF for setting that up!

AFBF, Video

NAFB President Lindsay Hill Reports At AFBF

Chuck Zimmerman

A tradition at the American Farm Bureau Federation Annual Meeting is to have the NAFB President give a pre-general session news and market report. This year NAFB President Lindsay Hill did her duties. You can find Lindsay at Cows & Coffee.

I found out that I can hold an iPhone shooting video with my arms raised up for about 4 minutes before the shakes start!

2011 AFBF Annual Meeting Photo Album

AFBF, NAFB, Video

Serving Peanuts To Farmers

Chuck Zimmerman

AFBF Annual MeetingWhen you’re in Georgia at a farm show you know you’re going to be talking peanuts. That’s what I did with Don Koehler, Georgia Peanut Commission, pictured with Donna Rocker. We not only talked peanuts we sampled some. Don says that during the trade show in the AFBF Pavilion at the AG CONNECT Expo they made and served 350 waffles that were served with a peanut/maple sauce and chopped nuts, 150 pounds of fried peanuts served with different seasonings and 700 peanut butter/chocolate covered cherries.

Don says he wanted the farmers attending the show that were here from all over the world to know how good and healthy peanuts are for them. He says peanut butter is more than just a “bread spread.” He also told me that the 2010 season had about every kind of weather condition possible but wound up with a pretty good crop and they expect better weather in 2011.

You can listen to my interview with Don here: Don Koehler Interview

2011 AFBF Annual Meeting Photo Album

AFBF, Ag Groups, Audio, Peanuts

Cabela’s At AG CONNECT Expo

Chuck Zimmerman

AG CONNECT ExpoAn exhibitor at AG CONNECT Expo that you may not expect to see is Cabela’s. Handling the duties was Gene Catrambone, National Sales Manager. Gene says that a major portion of Cabela’s business comes from business to business sales, especially in the ag sector. They supply products directly to farmers but also to major agribusinesses. They offer tools for incentive programs and gifts to promote brands. As he puts it, they can put a logo on just about any product. They have over 200,000 of them! Approximately 80 percent of their ag customers are represented at the show. Now we know why they are there.

You can listen to my interview with Gene here: Interview With Gene Catrambone

2011 AG CONNECT Expo Photo Album

Audio

Mike Rowe – Advocate for Agriculture

Cindy Zimmerman

When asked if he would consider being a “spokesperson” for agriculture, Mike “Dirty Jobs” Rowe said, “I don’t think American agriculture needs a spokesman, I think they need an advocate. And the advocates I believe they need are people like me who have shown a long term addiction to chewing and swallowing.”

Mike was kind enough to meet with the farm media in a press conference prior to his appearance before thousands of farmers and ranchers at the American Farm Bureau Federation 92nd annual meeting closing session. His admiration for agriculture was evident as he talked about the many farm families he has met in the course of filming the Discovery Channel program “Dirty Jobs with Mike Rowe.”

“I want the show to be a series of examples that show farmers as they are and that just quietly celebrates the business of getting the job done,” he said. “The more opportunities I have just to show farmers being farmers, that’s the best way that I can think of to help move the needle.” Mike has been doing the show for seven years and says he’s worked on most types of farms.

During his address, Mike talked about some of his favorite farming episodes, like the Colorado sheep farm where he learned to castrate lambs with his teeth, and found out why it is better for the animal than the HSUS-recommended method of using a rubber band. He struck chords with the nation’s farm and ranch families when he talked about letters he has received from groups like PETA and federal agencies like EPA over programs that featured agriculture jobs.

Enjoy Mike Rowe’s AFBF press conference comments here: Mike Rowe AFBF press conference

2011 AFBF Annual Meeting Photo Album

AFBF, Audio

Farm Bureau Awards

Cindy Zimmerman

The closing general session of the American Farm Bureau Federation (AFBF) annual meeting is the time for awards and entertainment.

The organization’s highest honor, the Distinguished Service to Agriculture Award, was presented to University of Illinois agriculture professor Robert Thompson. “An economist by trade, Robert Thompson’s heart and soul is agriculture,” said AFBF President Bob Stallman. “There is no doubt that American agriculture has benefited from the many roles Dr. Thompson has played over the past four decades.”

Currently serving as the Gardner Endowed Chair in Agriculture Policy at the University of Illinois, Dr. Thompson leads classes on agricultural development and food and agriculture policy, and is involved in Extension education, as well as research on U.S. competitiveness and trade.

The Young Farmer and Rancher (YF&R) awards are always highly anticipated since the final competition takes place during the annual meeting and there are so many great younger people involved in the organization. All of the top winners receive a 2011 Dodge Ram pickup, courtesy of Dodge, plus free registration to the 2011 AFBF YF&R Leadership Conference in February.

Paul and Monica Minzenmayer of Texas won the Achievement Award, which recognizes young farmers and ranchers who have excelled in their farming or ranching operations and exhibited superior leadership abilities. Runners-up were Matt DeBlock of Illinois, Steven and Richelle Bach of Kentucky, Brent and Susan Leggett of North Carolina and Brian Flowers of Tennessee who each received a Case IH Farmall tractor, courtesy of Case IH.

Colin Johnson of Iowa was the top winner in this year’s Discussion Meet. The three runners-up are Daniel Martin of Mississippi, Charlee Doom of New York and Loni H. Rikard of South Carolina. Each runner-up received a $6,000 Savings Bond and a STIHL Farm Boss chainsaw, both courtesy of STIHL.

Chris and Jennie Simms of Virginia won the Excellence in Agriculture Award, which recognizes young farmers and ranchers who do not derive the majority of their income from an agricultural operation, but who actively contribute and grow through their involvement in agriculture, their leadership ability and participation in Farm Bureau and other organizations. The three runners-up in the competition are Brian and Dacia Brown of Illinois, Ken and Malissa Schentzel of Minnesota and Shawn and Vanessa Duren of Tennessee, who also received a savings bond and chainsaw from STIHL.

2011 AFBF Annual Meeting Photo Album

AFBF

Secretary of Ag Vilsack Addresses AFBF Annual Meeting

Chuck Zimmerman

AFBF Annual MeetingU.S. Secretary of Agriculture Tom Vilsack addressed the 2011 American Farm Bureau Federation Annual Meeting this afternoon. He made a couple of comments that drew applause from the audience. One of those dealt with concerns over USDA’s pending decision on regulating GM alfalfa. He said, “We’re trying to figure out, as difficult as it might be, is there a way in which we can assure that we have less interference with the capacity for folks to do what they want to do on their land? If you want to grow GMO crops you ought to be able to do that. If you want to grow identity preserved conventional you ought to be able to do that. If you want to be an organic farmer you ought to be able to do that.”

Another dealt with estate tax reform when he said in regards to the tax legislation that recently passed, “That’s why it was important to have estate tax relief in this bill that assured all the members of this audience and your family members that you’re not going to have to worry about whether or not the farm is going to have to be sold or split up.”

You can listen to or download Secretary Vilsack’s speech here: Secretary Vilsack Speech

2011 AFBF Annual Meeting Photo Album

AFBF, Audio, USDA

Pennsylvania Farm Show Goes Green

Joanna Schroeder

The Pennsylvania Farm Show kicked off a little greener this year. The Pennsylvania Farm Show Complex and Expo Center has some new “eco” features including a 124 kW rooftop photovoltaic solar array that were part of an energy savings project complements of the Pennsylvania Guaranteed Energy Savings Act. The new energy efficient, eco-features were celebrated during an opening day celebration coined “Switch to Solar”.  The construction was actually completed in October of last year.

The ceremony highlighted recent efforts by the Pennsylvania Department of Agriculture and the Farm Show Complex to make the facility more eco-friendly, energy efficient and energy wise through an energy savings performance contract implemented by Pepco Energy.

Some of the “eco” improvements included a comprehensive recycling program and the Susquehanna River Basin Commission’s installation of a demonstration storm water garden and a 20,000-gallon water storage tank, which will reduce run-off into Paxton Creek and reduce the Farm Show Complex’s water costs.

The $3.6 million project also included a 124 kW rooftop photovoltaic solar array and a variety of energy efficiency and solar hot water implementation measures. The project is estimated to save the complex more than $300,000 annually in operating utility costs and should decrease carbon dioxide emissions by 1,650 metric tons each year.

“The completion of the GESA project represents the Farm Show Complex’s dedicated investment to environmental stewardship,” said David Weiss, Chief Operating Officer of Pepco Energy. “Pepco Energy is pleased to offer its expertise and ongoing commitment to providing the energy solutions for this project to reduce costs, consumption and emissions.”

Farm Shows, Sustainability

Messages that Matter: Consumer’s Attitudes Toward Food System

Joanna Schroeder

The Center for Food Integrity (CFI) has just released insight into what influences the segment of society most capable of changing consumer attitude toward today’s food system. The report, “Messages that Matter” is based on CFI’s Consumer Trust in the Food System research that has taken place over the past four years. The most recent study specifically focused on “early adopters” because of their ability to drive social change and found that using a platform of shared values is critical for building trust in today’s food system.

“If we are going to be successful in changing attitudes we must not only increase consumer knowledge but also change what they currently believe,” said Terry Fleck, CFI’s executive director. “This document is a key component in our mission to increase consumer trust and confidence in today’s food system.”

Key areas of focus included nutrition, food safety, humane treatment of farm animals, and responsible use of technology in food production. Specific attitudes and beliefs of consumers were tested and the results were used to determine what the most effective messages and programming elements would have the most positive impact on changing attitudes.

The research determined that “early adopters,” which represent about 13 percent of the population, are opinion leaders who can influence other people. While they have a higher level of concern about food safety, animal welfare and other food system issues they are also information seekers who are willing to consider credible sources.

“We encourage organizations to use this information to help shape their approach to communicating the benefits of today’s food system to consumers,” said Fleck. “We think organizations will find it very helpful in developing programming and messages.”

For more information about the study, visit www.foodintegrity.org.

Education, Food, Research