Then National Agri-Marketing Association held it’s first ever producer panel here at the Cattle Industry Convention today. Pictured are (l-r) Jason McCann, MO, Laurie Lickely, ID, Gary Cooper, Southeast Agnet/Moderator and Kevin Kester, CA. The focus was on new communications technology.
I visited with them briefly before the session to get each of their thoughts on this subject and I think you’ll be interested to hear what they think about the importance of social networks like Twitter and Facebook. Agribusinesses will be interested to note the importance of using these channels to communicate with their farmer customers today!
Get more perspective on producer use of new communications technology in my interview with the panel here: Interview with NAMA Producer Panel


Just prior to the opening general session of the Cattle Industry Convention, the U.S. Labor Department announced that a proposal which would have barred children from many on-farm tasks will be revised to allow broader exemptions for parents who own or run agricultural operations.
The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes to the retail store today still sees the person behind the counter in a white coat as the butcher and they expect them to have vast knowledge of the beef products they’re selling,” said Kyle Pfieffer with Merck Animal Health, who notes that the need for training was quickly confirmed during retailer discussions.
Farm dust regulation ranks high on the list of policy priorities for the 


