The National Agri-Marketing Association has announced this year’s Leadership Award winners.
2012 Agribusiness Leader of the Year
The National Agri-Marketing Association (NAMA) has named John Becherer, CEO of the United Soybean Board, as the 2012 Agribusiness Leader of the Year. This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2012 Agri-Marketing Conference, “Acres of Innovation,” April 19, 2012, in Kansas City, Missouri.
The award honors outstanding leaders in agribusiness, education, government service or other agribusiness-related areas who exemplify excellence in agribusiness by their significant contributions to the industry.
For nearly 18 years, John Becherer has guided the Board of more than 60 volunteer U.S. soybean farmer-directors through times of growth and change as it evolved from its inception in 1991 to 2011, when the Board marked its 20th anniversary. Soybeans have seen a 140% increase in global demand for the two decades of USB’s existence and Becherer helped build this growth at a pace that has outperformed global demand for any other major U.S. row crop. For example, soybean prices set an all-time record in 2008 and have remained strong ever since, despite the downturn in some of the other U.S. agricultural sectors and the general global economy.
2012 NAMA Marketer of the Year
Greg Guse, President, Paulsen Marketing, has been named the 2012 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2012 Agri-Marketing Conference, “Acres of Innovation” on Thursday, April 19 at 11:00 a.m. in Kansas City, Missouri and is sponsored by Agri Marketing magazine.
Greg Guse’s many accomplishments span a 35-year career that has always focused on agriculture; from his early days as a communications assistant at GTA Feeds, as a young account guy at Martin Williams, starting his own agency, Gregory Scott Communications, and his fortuitous arrival at Paulsen Marketing in 1995.
Beginning in 2009, Guse’s leadership steered Paulsen to move beyond traditional agency roles to create a consistent ag marketing research program. The result is a number of thought papers and articles released to the industry including: interviews with producers, research in farm communities and outreach to ag companies. These papers generate significant discussion within the industry including numerous requests to present research findings to industry associations, clients and more.
“We’re estimating corn plantings at about 94 million acres, the largest plantings since 1944,” said Joe Glauber at the forum. “We’re projecting soybean area at 75 million acres. That’s very similar to last year’s levels.” Last year, actual planted acres totaled 92.3 million for corn and 75.2 for soybeans, so if Glauber were voting in the ZimmPoll, his answer would be “more corn, less soybeans.” 
Pictured here are the eight secretaries who took part in a panel at the forum last Thursday moderated by current Agriculture Secretary Tom Vilsack. Top row are Clayton Yeutter (1989-1991), Dan Glickman (1995-2001), Mike Espy (1993-1994), and John Block (1981-1986); bottom row are Senator Mike Johanns (2005-2008), Vilsack, Ann Veneman (2001-2005), and Ed Schafer (2008-2009). The only living agriculture secretary not present was Bob Bergland who served under Jimmy Carter from 1977-1981. But all were included in a USDA video shown at the event “Secretaries of Agriculture – 30 Leaders, 150 Years.” 
