NAMA Board Meeting

Chuck Zimmerman

The board of the National Agri-Marketing Association is hard at work prior to the NAMA Fall Conference. We’ve got good attendance and are getting reports from all our chapters as well as conducting the business of the association.

One of those items of business is the election of new officers and executive committee members for 2013. That has been done and here’s the slate:

President – Paul Redhage (Gateway Chapter/FMC Agricultural Products)
President-Elect – Kenna Rathai (Chicago Chapter/Kenna B. Rathai Communications)
Secretary/Treasurer – Marvin Kokes (Rocky Mountain Chapter/NCBA)
Vice President – Sheri Segar (Chicago Chapter/DTN/The Progressive Farmer)
Vice President – Amy Bugg (MoKan Chapter/AdFarm)

I’ll be posting a report on how this new Fall Conference has come together. It’s my understanding that we have significantly higher attendance than the last Fall Trends in Agriculture conference.

I’ve got a photo album started which you can find here: 2012 NAMA Fall Conference Photo Album

Ag Groups, NAMA

More on AFBF Candidate Questionnaire

Cindy Zimmerman

Labor and estate tax are two areas where the two presidential candidates hold differing views in issues important to agriculture, according to results of the American Farm Bureau Federation (AFBF) questionnaire released yesterday.

“If there’s an area where they diverge in their approach, it would be helping to solve agriculture’s labor shortage,” said Linda Johnson, AFBF Director of Policy Research. President Obama says a system to hire foreign workers should “only be used when U.S. workers are not available” while Governor Romney believes the “current system for issuing visas to temporary, seasonal workers is broken.”

While both candidates agree the estate tax system needs reform, Linda says there was clear distinction between the two on how that should be done. “Romney said he would eliminate the estate tax as president,” she said. “Obama wants to return the top tax rate on estates to 45% but said he would reinstate the $7 million per couple tax exemption.”

Listen to or download my interview with Linda about the questionnaire here: Linda Johnson, AFBF

AFBF, Audio, politics

New School Lunch Getting Failing Grades

Cindy Zimmerman

The bell had barely begun to ring in the new school year when complaints starting coming in about USDA’s “healthier” school lunch menu guidelines and the chorus is getting louder.

The new guidelines feature lots more healthy fresh fruits and veggies, which is great, but they also cut the portion sizes and the amount of protein served to students, which is causing concerns among parents of student athletes who are coming home hungry at the end of the day. I was first alerted to the issue by Missouri agvocate, hog producer and blogger Chris Chinn in a post she wrote on August 20. Both of her children are involved in sports and were complaining about being hungry after school so she looked into the new changes and was not too happy with what she learned.

I am in favor of kids eating healthy, and I think they should eat fruits and vegetables. What I don’t agree with though is their “one size fits all” style of feeding kids. According to the USDA meal pattern a kindergarten student who is 5 years old will receive the same amount of food as my 11 year old son who is in the 5th grade. I remember what my son ate as a kindergarten student, he didn’t eat very much. If he ate half of a peanut butter sandwich he was full. What really disturbed me was seeing that my high school student would only receive approximately 10-12 oz. of protein a week. No wonder she was starving when I picked her up. How is restricting her protein going to help nourish an athlete’s active body all day long until after games or practices? Not to mention meat promotes healthy brain development and contains zinc, iron, choline, and vitamin B, all essential for a healthy body.

So I asked Agriculture Secretary Tom Vilsack about this during his press availability at the Farm Progress Show. “First of all, moms need to know that school districts have a lot of flexibility,” Vilsack said. “There are a number of menus that are available to schools and they get to choose from those menus and some menus have varying degrees of protein levels.”

The issue appears to be a matter of cost. Fresh fruits and vegetables are often more expensive than lean protein. Less expensive protein sources like cheese, eggs and peanut butter are very restricted, if not eliminated, under the new guidelines. Therefore, even though the school lunch program is subsidized, school budgets are getting squeezed by the new guidelines. “That’s one of the reasons why we provided the first increase in school lunch reimbursement to schools in 30 years,” Vilsack said.

The main reason for the changes is to try and curb childhood obesity, so the guidelines require schools set a maximum caloric level based on certain age brackets. The first age bracket, as Chris notes, is kindergarten to 5th grade. Details of the school lunch program are available from USDA on-line.

Listen to or download Vilsack’s comments about the school lunch concerns here: Secretary Vilsack on School Lunch Concerns

Audio, Food, USDA

New Products from Monsanto

Chuck Zimmerman

During the recent Farm Progress Show Monsanto’s Crop Protection Marketing Lead, Steve Knodle (left), sat down with me to talk about what is new with Monsanto.

Steve says there are a number of new announcements from Monsanto this fall. One of them is Warrant Herbicide for pre-emerge use in soybeans and cotton for residual weed control. He says that it is very important for farmers to consider using a pre-emerge product.

Another announcement is the Monsanto Roundup Ready PLUS, Weed Manager PLUS mobile application. This is a tool for use in the field when making weed management decisions. You can find it in the Apple App Store and Google Play.

Finally, Steve talked about Acceleron Seed Treatment that will offer a new generation fungicide for soybeans and cotton that will help avoid poor emergence and stand development due to fungal diseases.

Listen to my interview with Steve to learn more about what’s new with Monsanto here: Interview with Steve Knodle

2012 Farm Progress Show Photo Album

AgWired coverage of the 2012 Farm Progress Show is sponsored by New Holland and Monsanto Roundup Ready Plus
Agribusiness, Apps, Audio, Farm Progress Show, Seed, weed management

E-marketplace Connecting Farmers

Melissa Sandfort

A new website recently launched, www.Sproutrade.com, is a U.S.-based niche e-marketplace to connect farmers, growers and agriculture companies in a similar way as they might through broad e-commerce platforms, such as Amazon. Essentially, it is a way for farmers, growers and agriculture companies to market their products directly to consumers and other companies, via an online platform.

One of the primary advantages is that the site helps farmers, growers and agriculture companies create an online presence without the need for the creation of an individual website or e-commerce platform. Sproutrade.com takes care of all these details, and even provides each company with their own individual page within Sproutrade.

Click here for more.

Agribusiness, Farming, Internet

Raven Introduces Envizio Pro XL

Chuck Zimmerman

The Envizio Pro XL is what was new with Raven at the Farm Progress Show. In the tent to show it off was Ryan Molitor, Marketing Manager. Ryan says the new display is larger and easier to use according to customers. The product can be used for all seasons of field work.

The Envizio Pro XL will enhance a user’s experience through its brilliant, extra-large 10.4” color touchscreen display. It operates on the proven and reliable Envizio™ operating system which features language support for customers in the many global markets Raven serves, and growers will benefit from the simple-to-use interface, multi-product control and VRA capabilities. The Envizio Pro XL field computer is the perfect controller for Raven’s advanced product lineup such as Slingshot®, SmartYield™, SmarTrax™, OmniRow® or OmniSeed™.

Listen to my interview with Ryan here: Interview with Ryan Molitor

Don’t forget that you can get the Raven Product Guide App for you iPhone/iPad or Android device.

2012 Farm Progress Show Photo Album

AgWired coverage of the 2012 Farm Progress Show is sponsored by New Holland and Monsanto Roundup Ready Plus
Agribusiness, Audio, Equipment, Precision Agriculture

Pork Slogan Target of HSUS Lawsuit

Cindy Zimmerman

One of the most successful advertising slogans in the world of food is the target of a lawsuit against the U.S. Department of Agriculture filed on Monday by the Humane Society of the United States (HSUS).

The lawsuit charges that the National Pork Board “struck an unlawful backroom deal with a D.C. lobbying organization for the purchase of the iconic ‘Pork: The Other White Meat’ slogan. The deal allows $60 million in pork producers’ money collected for marketing and promotion purposes to be diverted into industry lobbying efforts aimed at harming animal welfare and small farmers.”

The slogan was developed by the National Pork Producers Council in 1987, prior to the formation of the National Pork Board, and has been credited with helping to increase pork consumption in the United States as much as 20% by 1991. The Pork Board purchased all rights to the slogan from NPPC in 2006, to be paid over 20 years in annual installments of $3 million each. The Pork Board used the slogan with the tagline “Don’t be Blah” for its 2008 advertising campaign, but started using “Pork. Be inspired” last year.

NPPC CEO Neil Dierks responded to the lawsuit by calling it a “bullying tactic” on the part of HSUS. “NPPC is reviewing the HSUS complaint, but it appears there is no legal merit to this claim, and it is another desperate attempt by the radical activist group to severely curtail animal agriculture and take away consumer food choices,” said Dierks in a statement from NPPC. “This also is the latest bullying tactic by HSUS in its efforts to force NPPC to abandon its position on allowing farmers to choose production practices that are best for the welfare of their animals.”

Even NPR is able to see that. A post about the story on the NPR food blog notes, “remember, this all comes from the Humane Society, which would love nothing better than to bankrupt the National Pork Producers Council.”

HSUS also includes “an independent pig farmer and on behalf of its pig farmer members” as a plaintiff in the lawsuit and they are asking the court to “cancel the unlawful purchase and ensure that the remaining balance—tens of millions of dollars—will benefit the producers who fund the checkoff instead of NPPC’s anti-animal, anti-farmer lobbying agenda.”

Animal Activists, Animal Agriculture, Pork, Wackos

Passing of Two NAFB Veterans

Cindy Zimmerman

The National Association of Farm Broadcasting has lost two industry veterans who were long time members of the organizations – Gene Ragan of WTVY in Dothan, Alabama and Mike Carter of KMZU in Carrolton, Missouri.

Farmers lost a devoted friend September 21, 2012, when Gene Ragan, at age 88, left this world. He was called “Mr. Agriculture” by the many, many people who knew him. Funeral services were held Sunday, September 23, 2012, at First Baptist Church with Dr. Johnny Fain and Rev. Bob Gross officiating, with interment in the Blakely City Cemetery under the direction of Byrd Funeral Home. In lieu of flowers, memorials may be sent to Landmark Park Agricultural Museum.

Gene was born March 22, 1924, in Early County, Georgia, on a farm to a poor but loving, wonderful family. At age seven, he moved to Albany, GA, where he grew up. Gene began exhibiting his champion cattle when he was only eleven years old. That turned him into a cattleman. Ragan launched a television program in 1958 and continued broadcasting through 1998. He was inducted into the NAFB Hall of Fame in 2006.

You may recall that Gene’s son Russ was also a farm broadcaster who worked for WTVY and Southeast AgNet. Russ was killed in a plane crash in 2007.

Michael L. Carter, 73, of Carrollton, passed away peacefully on Sunday, September 23, 2012, at his home. The family will be receiving friends at Gibson Funeral Home, 201 South Main, Carrollton, Missouri, on Sunday, September 30, from 3 to 4 p.m. A memorial service will be held at the funeral home on Sunday, September 30, at 4 p.m. with Reverend Williams officiating.

Mike was born in Lawrence, Kansas, graduated from Shawnee Mission High School and attended Kansas State University. He was an avid farmer with properties in Shawnee and Everest, Kansas. He enjoyed traveling with his wife of 54 years, Carol. But perhaps his true hobby was radio. He started his career in the 1960s at KIOA in Des Moines, Iowa. He was also employed at KMBZ in Kansas City. Mike and fellow KMBZ employee Bill Bilyeu then decided to form their own radio station in Hiawatha, Kansas. KNZA went on the air in August of 1977. He came to Carrollton in 1981 and purchased KAOL AM & FM in 1983. Four years later the FM was re-branded as KMZU “The Farm.” He bought and owned WHB in Kansas City from 1993 to 1999. Around that same time, KANZA Communications acquired KTRX-FM in Tarkio. In 1996, he formed a new station – KRLI-FM. He spent his retirement years compiling music to pass on to this, and future, generations.

Mike is survived by his wife and five children, including two who have been part of the NAFB family – Miles and Lynn.

NAFB is thankful for the role both these men played in the industry and honor their history in broadcasting. Our sincere condolences to all.

NAFB

AFBF Gets Candidate Answers on Ag Issues

Cindy Zimmerman

The American Farm Bureau Federation got answers from President Barack Obama and Republican nominee Mitt Romney in a questionnaire asking the candidates about their positions on energy, environmental regulations, farm labor and more.

On farm policy, Obama said he understands the need for a strong farm safety net. “That’s why I increased the availability of crop insurance and emergency disaster assistance to help over 590,000 farmers and ranchers keep their farms in business after natural disasters and crop loss,” he said. “My administration expanded farm credit to help more than 100,000 farmers struggling during the financial crisis…and as farmers continue to go through hard times because of this drought, we are expanding access to low-interest loans, encouraging insurance companies to extend payment deadlines and opening new lands for livestock farmers to graze their herds.”

Romney said he supports passage of a strong farm bill “that provides the appropriate risk management tools that will work for farmers and ranchers throughout the country.” He also pointed out that his running mate, Rep. Paul Ryan (R-Wis.), voted for drought relief—a bill which the Senate never took up.

When asked why farmers should vote for them, Obama said he is committed to strengthening rural America through growing products that the world wants to buy and restoring middle class values of hard work and play. He further said, “I am the only candidate that is committed to strengthening the farm safety net, strengthening rural economic growth and supporting rural investments in clean energy.”

Romney said if he were elected, he would give farmers relief from hefty environmental regulations, as well as “a commonsense energy policy that develops our resources right here at home; a renewed focus on opening new markets; and a pro-growth tax policy that encourages investment and recognizes that death should not be a taxable event.”

Read all the AFBF questions and candidate responses.

AFBF, politics

iPhone 5 New Agriblogging Tool 1st Impressions

Chuck Zimmerman

Hey Apple fans. Here are some first impressions of the new iPhone 5. This is not a review. Just a quick post of some thoughts after working with the newest coolness from Apple.

When I got home yesterday I found that my iPhone 5 had landed a week earlier than AT&T thought it would! So I set it up immediately and starting using it. It is exactly as promised, thinner, faster, lighter. It fits even better in my hand than the 4S which is important for one hand texting. I have a Motorola Droid Razr and my biggest complaint about it is how wide the phone is. The iPhone 5 is a beautiful piece of technology. Everything transferred over by using my iTunes backup and I was in business with a quick call to AT&T to activate.

The screen is incredibly sharp, making looking at photos a pleasure. I’ve only taken one photo so far but the camera worked just fine. I’ll be using it some this week and will update here if I have more to add. The camera in the iPhones have all been the best of any phone I’ve used.

I’m going to be using this new agriblogging tool to not only take photos this week at the new NAMA Fall Conference but also do interviews and perhaps shoot some video too. Hopefully, Minneapolis has AT&T LTE. Atlanta does and I used it this morning. Opening websites in Safari was lightning fast on the phone as was email. I connected my Macbook Air via Hotspot and got the same response on my computer and iPad. Wish LTE was everywhere! So on first impressions, I’d say this is an Apple winner.

I don’t have a case for the new iPhone yet. However, they are becoming available according to emails I’ve already received from Miniot, Griffin and OtterBox. I like my OtterBox case for my Droid Razr but the Miniot iWood 5 looks very cool.

BTW. It has been interesting to see all the app updates going on with the new iOS 6 out now. The new iOS has some big improvements and the new Apple Maps app is one of them. Takes a little getting used to but I use this app a lot. The AgWired App, which you can see on the screen, works perfectly on the new iPhone. Hope you have this free app on your smart phone.

I also tried out the new Apple ear buds this morning on the plane. They are a big improvement over the old ones.

For starters, they fit my ear. The old ones just wouldn’t. They are not noise cancelling but music sounds much better with more base. They have a nice little case to wrap them up in too. I need to learn how to get them back in the case though. Probably just takes practice.

So, I’m very happy with the iPhone 5 and since Apple sold out of 5 million of them the first weekend I’m betting there are a lot of satisfied iPhone 5 owners out there!

Equipment