CBB Chairman Moving Forward

Jamie Johansen

Weldon WynnOur Beef Board Chair, Weldon Wynn, spoke with Chuck during the committee meetings during the recent Cattle Industry Summer Conference. Weldon was enthusiastic about the new committee structure and gave a positive outlook into the 2014 budget approval.

Some committee rooms had standing room only and that can only mean that members are more excited than ever to not only simply produce beef but have a say in the structure of the industry. Dollars might be down, but Weldon said, “We are doing more with less.” And continues to say we are moving forward.

“At this particular conference what we are trying to accomplish is we come together and talk to our people all over the countryside. CBB does not represent one state. We represent all of them, about 730,000 producers out there. We come here and talk about the issues facing us, give them a chance to speak their minds and we try our hardest to work through some of these things with our committee structure we have in place.”

You can listen to my interview with Weldon here: Interview with Weldon Wynn
2013 Cattle Industry Summer Conference Photo Album

Audio, Beef, NCBA

Consumer & Food Research Update

Chuck Zimmerman

Jenn DahmOnce again this year the attendees at the National Agvocacy 2.0 Conference had a presentation from the U.S. Farmers and Ranchers Alliance. Jenn Dahm gave us an update on research on consumers and food the organization has conducted. A key takeaway from her presentation is that transparency with consumers is not as difficult as we might think it is and that all segments of agriculture have a great story to tell.

In the survey USFRA conducted they found that the food nutrition label is not the only way consumers get information from food packaging. Other elements like stickers or QR codes are also important ways consumers are getting information.

I also spoke with Lisa Cassady about how USFRA is using this type of information. She says they’ve provided training to over 9,000 farmers about how to tell their story.

You can listen to my interview with Jenn and Lisa here: Interview with Jenn Dahm & Lisa Cassady

2013 National Agvocacy 2.0 Conference Photos

Ag Groups, Food, USFRA

Catch Ag Leader at Farm Progress Show!

Melissa Sandfort

Insights WeeklyThat’s right – the Farm Progress Show is just four short days away – are you ready? Amidst the hustle and bustle of trying to fit it all in a day or two, be sure to catch up with Ag Leader Technology at Booth 518.

Mike Olson, North America Sales Manager, says a team of about 20 Ag Leader experts (including tech support specialists) are heading out to the show on Sunday and will be on hand during the week to answer any questions growers might have about existing equipment or adding to their operation for the upcoming harvest season.

Listen to Olson explain

And of course, farm shows are a great way to learn about new product offerings. Olson says Ag Leader will be making some exciting product launch announcements from the show, but wouldn’t give us the specifics. Guess you’ll just have to stop by the booth and find out for yourself!

See you at the show.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

Ag Leader, Agribusiness

Club Blue Event Welcomes Cattle Producers

Jamie Johansen

cisc-13-loweryNew Holland hosted a Club Blue Welcome Reception during this year’s Cattle Industry Summer Conference. The event represented the new partnership between NCBA and New Holland.

Chuck spoke with Mark Lowery, Hay and Forage Specialist, during the event and Mark expressed how New Holland is excited to give support to NCBA members and share what their products can offer cattle producers across the country.

“New Holland is proud to partner with the National Cattlemen’s Beef Association in 2013 as a gold level sponsor. We have been really engaged with getting to know the cattlemen and getting to know their business, because of the products we offer to help support what they do. We think we’ve got the right tools to help them out. Kind of the ways we’ve been engaged is we unveiled a great partnership when we were down in Tampa at their annual convention. We had a great equipment display with a lot of great resources for producers to come up and ask questions. We are really excited to announce a member benefit program for NCBA members on April 1st of this year that really gives great discounts across our full line of equipment.”

“We are also engaged with NCBA and their issues. We know they have a lot of great issues they are working on to protect and defend agriculture and the future for the cattle industry. Representatives of New Holland attended the BC Legislative Conference with them back in April. And continuing that engage throughout their summer conference with our Club Blue event to really say thanks to all the volunteers who are out here.”

Listen to Chuck’s interview with Mark here: Interview with Mark Lowery

Here are photos from the event:2013 Cattle Industry Summer Conference Photo Album

Audio, Beef, NCBA, New Holland

John Deere Wireless Data Transfer

Cindy Zimmerman

As more farmer are using new technology in precision agriculture, they are gathering increasing amounts of machine and production data. With that comes the need for moving, storing, and utilizing that data more efficiently between people and devices.

jd-intro-kathyTo help farmers, John Deere is introducing Wireless Data Transfer to enable the wireless transmission of data between the GreenStar™ 3 2630 display, MyJohnDeere.com, and the producer’s farm management information system.

Kathy Michael, product manager, John Deere Intelligent Solutions Group, says with the introduction of Wireless Data Transfer and data sharing on MyJohnDeere.com, overall data collection, transfer, and management will be much easier. “Wireless Data Transfer is really exciting for our growers. They’re eliminating the use of USB sticks to get that information to their machines and get that documentation data back from the field.”

Kathy says full introduction of the wireless data system will be coming in 2014 but farmers can get a preview at the fall farm shows, starting with Farm Progress Show next week. Interview with John Deere's Kathy Michael

Kathy gave a demo for dealers at the product intro event in Columbus this week, which you can watch here:

John Deere Product Intro photo album

Audio, Farming, John Deere, Precision Agriculture, Technology, Video

Corn Maturity Hampers Field Demonstrations

Talia Goes

FPS13-flagA cool and wet spring that delayed planting, followed by a cool summer, has forced the Farm Progress Show to cancel the field demonstrations normally held during the show. The 60th annual Farm Progress Show will take place Aug. 27, 28 and 29 in Decatur, Ill.

Features:

  • Record-breaking Crowds Anticipated
  • Equipment Runway Show
  • Expanded Exhibit Area

The 2013 Farm Progress Show takes place in Decatur, Ill., Aug. 27, 28 and 29. The exhibit field is open to visitors 8 a.m. to 5 p.m. Tuesday and Wednesday; 8 a.m. to 4 p.m. Thursday. Admission is $15 for adults, $8 for ages 13-17, and free for ages 12 and under. Discounted advance adult admission tickets are available now on the show’s website. For a full schedule of events and more detailed information, visit www.FarmProgressShow.com. The full show program is also posted on the show website under the Visitor Resources tab.

There’s a handy Farm Progress Show app for iPhones and Android mobile phones, available in the devices’ respective app markets.

Agribusiness, Events, Farm Progress Show

Overview of Business Side of NCBA

Jamie Johansen

cisc-13-georgeNational Cattlemen’s Beef Association members have set forth priorities for committees to put into action during the Cattle Industry Summer Conference. Many are challenges or changes our industry needs to take to be more productive and for producers to be able to produce top quality beef for consumers globally.

Scott George, NCBA President, chatted with Chuck during the event to give an overview of the business taken place. Discussions included the Farm Bill, feed prices, product demand and optimism throughout the beef community. Scott also explained more in-depth the challenge of border security and the need for a viable worker program.

“We are working on the immigration and border security, that is one of the top priorities that our members set for us this year. We are grateful that the Senate is keeping that discussion alive and we believe our producers should really be secure on the border. That’s our number one priority, the border needs to be secure. But then there is another part of it and that is we need a viable worker program so people can come in there legally and work. Not just in short-term. In some cases we have operations that need longer term operators and we need them to be able to come and work for a period, let’s say up to three years, before they do their touch back.”

Listen to Chuck’s interview with Scott here: Interview with Scott George

Here are photos from the event:2013 Cattle Industry Summer Conference Photo Album

Audio, Beef, NCBA

New John Deere 7R and 8R Series Tractors

Cindy Zimmerman

jd-intro-13-jerrodJohn Deere is rolling out five new 7R Tractor models from 210 to 290 engine horsepower for 2014.

Jarrod McGinnis, division marketing manager for John Deere, says the new FT4 engine and the transmission options help the 7R Series Tractors offer greater productivity and value to customers. “These new machines are more fluid efficient and offer increased horsepower for exceptional engine, hydraulic and PTO performance that many customers want in a highly versatile row-crop tractor.”

Besides that, they have some great new comfort and efficiency features, such as the roomy CommandView™ III cab that is quieter due to a laminated front windshield that dampens outside noise. The cab features an operator’s seat that swivels 40-degrees right for easier viewing of rear implements. Other options include the convenience of an in-cab refrigerator and LED lighting package that provides 40 percent greater illumination compared to HID lights.

Jerrod also talks about the similar new features for the more powerful 8R Series Tractors with FT4 engines in this interview: Interview with John Deere's Jerrod McGinnis

John Deere Product Intro photo album

I got to take a ride with a John Deere manufacturing rep Mark Mohr to check out some of the new features of the 7R series tractors for 2014. Take a look:

Audio, Equipment, Farming, John Deere, Video

Myths Busted About Beef

Jamie Johansen

9467471483_8c2920e0c3_bThe Cattle Industry Summer Conference was more than committee and board meetings. Education was a key element to help arm attendees with facts and figures they can take home and use in everyday conversations with familiy, friends and complete strangers about beef.

Chuck spoke with Dr. Jude Capper, Livestock Sustainablity Consultant, after she presented a talk on common myths about beef. She truly put the numbers into context for the audience and stated, “If we have no context then we have no way to assess if these numbers are big or small.” Here are a few of the myths she busted that will allow us all to talk beef with anyone and be able to explain it practically.

Beef’s Carbon Footprint

“We have a perception out there that modern ag is killing the planet. For example, cattle cause global warming, if we went meatless every Monday we could save the planet and still drive our Hummer. If we use Meatless Monday’s as an example, as a contribution to national carbon footprint, meat only contributes 2.1% so the other 97.9% comes from everything else we do. The perception is if we all went meatless, all 330 million people in the states, we could save the planet. But actually if we did that every Monday for a whole year it would cut out national carbon footprint by less than 1/3 of 1%. So really it isn’t that big of a deal, but people really think it is”

Hormones in Beef

“Hormones in beef. There are so many conversations about, “Well, I don’t feed my kids beef and dairy now because kids are growing bigger and developing faster and it’s because of the hormones used in the beed and dairy industry.” And it is true that beef from an implanted steer has more estrogen in it then beef from an non-implanted steer. But the quantities are still are really tiny. If we put that into context with the birth control pill thats taken by 100 million females every single day globally, each one of those tiny little pills contains 35,000 nano grams of estrogen. So to get the amount of estrogen from beef as you do from one tiny little pill, each female would have to eat more than 2,000 lbs. of beef per day.”

Grain-fed vs. Grass-fed

“If we look at grass-fed vs. corn-fed beef, for example. The assumption is that feedlots are bad, we need to do away with them, we need to make all of our beef grass-fed. And it is a great system. But if we want to make the 27 billion pounds of beef that we produce every year from grass-fed system we are going to need more then 65 million more cattle in the national herd. We are going to need an extra area of land, more than 75% of the land area of Texas, a huge amount of more land. We are going to need water equivalent to adding 53 million households to the staves and the carbon emissions extra to make the same amount of beef will be the same as adding 27 million cars to the roads every year.”

Listen to Chuck’s interview with Jude here: Interview with Jude Capper

Here are photos from the event:2013 Cattle Industry Summer Conference Photo Album

Animal Agriculture, Audio, Beef, Education, Livestock, NCBA

AgChat Foundation Training New Agvocates

Chuck Zimmerman

2013 National Agvocacy 2.0 ConferenceThe 2013 National Agvocacy 2.0 Conference is underway in Charlotte, NC. We’ve got a new crop of agvocates in training mode today and tomorrow, over 100 of them! Our program is just underway with keynote speaker Jay Baer, author of Youtility, Why Smart Marketing is about Help not Hype.

We’re going to explore conversations beyond the choir, look at some consumer and food research and talk about everything from Facebook to Blogging. I’ll be sharing a presentation tomorrow morning on media content creation.

If you’d like to keep up with what’s going on, please follow the Twitter hashtag, #ACFC13.

You can find photos from the conference here: 2013 National Agvocacy 2.0 Conference Photos

Ag Groups, Social Networking