NAMA Exec. Comm. Meets

Chuck Zimmerman September 16, 2013

The executive committee of the National Agri-Marketing Association held its quarterly meeting this afternoon in advance of the full board meeting tomorrow. We’re continuing to work on the strategic plan to grow and expand NAMA.

The board meeting will precede the start of the annual NAMA Fall Conference which is taking place here in Clayton, MO. We’ve got a full program of sessions that will challenge your thinking and help build leaders in the industry. I’ll have more to come during the next several days.

Follow along on Twitter using the hashtag, #NAMAFall13.

NAMA

Selling House Water Bill on Social Media

Cindy Zimmerman September 16, 2013

The chairman of the House Transportation and Infrastructure Committee is using social media to promote the Water Resources Reform and Development Act of 2013 (WRRDA) introduced last week by the committee.

Rep. Bill Shuster (R-PA) narrates a whiteboard-doodled YouTube video on why the legislation to improve our nation’s waterway infrastructure “matters to every American, the Nation’s economy, jobs, and our ability to remain globally competitive.” The issue is especially important to farmers who have been asking Congress to improve the outdated locks and dams on transportation waterways for years.

Tomorrow (September 17), Shuster will be answering questions about the bill via Twitter from the Committee’s Twitter account (@Transport). To submit questions, use the hashtag #WRRDA.

It’s refreshing to see Congress get creative when it comes to using social media!

Trade, Video

Brownfield Welcomes New Sales Team Member

Jamie Johansen September 16, 2013

Brownfield Ag News has welcomed veteran agricultural marketer Lori Lulich to their Sales Team. Lulich will work with agricultural clients and agencies in the Midwest on their marketing and advertising goals and objectives.

Lulich has spent the last 10 years as a national accounts manager for Farm Journal Media. And before that she was the director of communications for the Equity Cooperative Livestock Sales Association in Baraboo, Wisconsin.

“We are very excited to bring Lori on board,” said Senior Vice President John Baker. “Her passion and working knowledge of the agricultural industry will be of great benefit to our advertising partners.”

Lulich graduated from the University of Wisconsin-River Falls with a Bachelor of Science degree in agricultural marketing. She is also a former State FFA Officer, holds her American FFA Degree and is currently the Vice President of the Wisconsin FFA Foundation. She credits growing up on her families dairy to her passion for the agricultural industry.

Brownfield Ag News is committed to agriculture, providing news, markets, weather, event coverage and feature and commentary programming relevant to those who live and work on farms and in rural communities. Committed to local, on-the-ground coverage of agriculture, Brownfield features an award winning team of ten agricultural journalists along with an ag meteorologist, Washington D.C. policy analyst and two market analysts.

Marketing

Bayer’s Digital Farming

Jamie Johansen September 16, 2013

Bayer CropScience consistently focuses on the innovation of technology. During the 2013 Farm Progress Show their air-conditioned exhibit displayed their innovations no matter where you turned. Their On Demand Seed Treatment is one of those technologies where software, preloaded recipes and wireless communications accommodates all types of operations.

Kerry Grossweiler, SeedGrowth Equipment and Coatings Manager for Bayer CropScience, shared with Chuck what’s new with their On Demand Seed Treatment. Kerry described the new technology as “the future in digital farming.”

“The On Demand system is a fully automated closed system developed to treat seeds correctly and consistently, resulting in healthier plant establishment. This is really important because when you look into the past with inoculants and fungicides being applied downstream the older technology and early treaters were sufficient, but now with the new products on the marketplace, everything is going to a per seed application basis. On Demand really fits the need because we have taken our commercial equipment that is used by the seed companies to treat corn and we’ve scaled it down to be able to provide this to downstream treating for ag retailers and seed dealers.”

Listen to Chuck’s complete interview with Kerry here: Interview with Kerry Grossweiler

2013 Farm Progress Show Photo Album

Coverage of the 2013 Farm Progress show is sponsored by Bayer CropScience, Growmark and New Holland

Audio, Bayer, Farm Progress Show, Seed

Argentine Cowhide Sledding

Cindy Zimmerman September 16, 2013

What do Argentine gauchos do out in the pampas when they are bored and maybe have had a little too much Quilmes to drink? They tie dried cowhides to their horses and drag each other around in them.

Seriously. I don’t know what it’s called – there must be a name for it – so I just call it cowhide sledding. Who knows? It could become an Olympic sport.

2013 IFAJ Congress Photo Album

Coverage of the 2013 IFAJ Congress is sponsored by Novus International and Dupont Pioneer

Horses, IFAJ, Video

Enhancing Food Security at Bayer

Jamie Johansen September 13, 2013

Producing a safe and bountiful food supply is the forefront of what Bayer CropScience is all about. At the recent 2013 Farm Progress Show, they shared how they are doing what they can to help enhance food security globally.

After Bayer’s ag media luncheon, Chuck caught up with David Hollinrake, Vice President of Agricultural Commercial Operations Marketing at Bayer CropScience. They discussed in depth the challenges farmers face and what Bayer is specially doing to help them out with these crazy weather patterns we have been seeing. They also hit on some of the major crops in the US and what Bayer has coming down the pipeline.

“Farmers are faced with some challenges. They know that they have to produce more food on the same land they have today. They want to do it more efficiently and they want to do it in a way that helps them over come some of the challenges, like weed resistance, that they have. Our investment in R & D is really about helping them meet these challenges. I’m very proud in the fact that we haven’t changed our investment strategy over the years. We’ve remained focused on how do we help produce a more effective food supply such that they can be more successful in the future.”

Listen to Chuck’s complete interview with David here: Interview with David Hollinrake

2013 Farm Progress Show Photo Album

Coverage of the 2013 Farm Progress show is sponsored by Bayer CropScience, Growmark and New Holland

Audio, Bayer, Farm Progress Show, Food

Zimfo Bytes

Talia Goes September 13, 2013

DuPont scientists who developed the insect control product DuPont Rynaxypyr were named the newest “Heroes of Chemistry,” an award bestowed by the American Chemical Society, the world’s largest scientific society.
Animal Welfare Approved has launched a new smartphone app that helps consumers decipher food packaging and restaurant menus.
The Farm Credit Administration Board granted preliminary approval of the proposed plan for Texas Land Bank, ACA, to merge into Lone Star, ACA.
Farmers National Company has announced that Jerry Warner, AFM, executive vice president and chief management officer has retired after leading the company’s farm management division for the past 26 years.

Zimfo Bytes

Get Ready for 2014 IFAJ Congress

Chuck Zimmerman September 13, 2013

On to Scotland! It’s the 2014 Congress of the International Federation of Agricultural Journalists. I got my passport and I see that Karen Simon has hers. She’s pictured with 2014 Pre-Congress Joint-Chair Adrian Bell. The Congress is being hosted by the British Guild of Agricultural Journalists for an unprecedented sixth time. The them is “Innovations from a Small Island” and the event will showcase British food and farming. Can you say Scotch Beef and Scotch Whiskey? I can.

Learn more about it in my interview with Adrian. You can also watch British Guild Chairman, Jane Craigie, preview next year’s Congress, see a toast with that good Scotch Whiskey and hear the bagpipes. Follow on Twitter, Facebook and see the promo video here. So we’ll see you in Scotland where you’ll need to know what fit like means! You can fill out your passport online here.

You can listen to my interview with Adrian here: Interview with Adrian Bell

2013 IFAJ Congress Photo Album

Coverage of the 2013 IFAJ Congress is sponsored by Novus International and Dupont Pioneer

Audio, IFAJ, International, Video

Wrapping Up 2013 IFAJ Congress

Chuck Zimmerman September 13, 2013

Cindy and I are close to wrapping up our coverage of the 2013 IFAJ Congress in Argentina but not quite done. As we arrived at the airport in Buenos Aires to return home I spent a few minutes with Marcus Rediger, President, IFAJ. Marcus is pictured on the left with Congress President, Carlos Curci Gonzalez.

Marcus says he was already looking back on a very successful IFAJ Congress with social and emotional experiences in meeting Argentina farmers and gauchos. He talks about the business of the IFAJ which is in great shape. Initiatives like working with young ag journalists are moving forward and a proposal regarding elections was passed after significant discussion. One of the most enjoyable experiences for him was on the livestock farm where you could talk personally with the gauchos and the river crossing we observed from boats.

You can listen to my interview with Marcus here: Interview with Marcus Rediger

2013 IFAJ Congress Photo Album

Coverage of the 2013 IFAJ Congress is sponsored by Novus International and Dupont Pioneer

Audio, IFAJ, International, Media

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