It’s time to hit the agricultural marketing highway once again. Actually I did that Friday when I did some blog training in Kansas City before attending the Beef Breeds Social. This year it was held at the American Hereford Association offices. It was very well attended and we of course ate some very good beef. Before things got too sociable …
Agricultural New Media Growth in 2007
This week’s ZimmCast is a happy new year program. Cindy sits in with me and we look back over the growth that took place in agricultural new media in 2007 that we’ve been blessed to be a part of. Here’s some statistics you might be interested to know: We manage 20 blogs now – 5 of our own, 15 for …
Merry Christmas Trees
Merry Christmas Trees from the National Christmas Tree Association. This week’s program is about NCTA and I want to thank them for having audio available on their website. Here’s a good example of why we encourage multi media content on your site. In the program you’ll hear from NCTA President, Beth Walterscheidt, Evergreen Farms Christmas Trees, Elgin, TX. She’s going …
Reminiscing With Brenda Curtis-Heiken
This week the ZimmCast hits a milestone with episode number 150. Hard to believe I’ve been podcasting for almost 3 years. It has been a blast though as we pioneer new ways to communicate to farmers and consumers. That’s why it’s kind of fitting that this week’s program contains an interview with my good friend Brenda Curtis-Heiken, USDA Radio. Brenda …
Talking Beef With The MBIC
I am not ashamed to publicly pronounce my belief that beef is good. That’s why I was so happy to get to work with the Missouri Beef Industry Council on their new “Speaking of Beef” program. Basically we helped the staff at the MBIC prepare materials for a group of initial volunteers to help them conduct public speaking engagements about …
Rebuilding Afghanistan’s Livestock Industry
This week you get to hear some of the good news about what our military is doing in Afghanistan. Like in Iraq, our fighting men and women have also engaged in projects to help re-build this country’s agricultural infrastructure. It sure is a different story than the one you’ll find on network television or read in the newspaper. Thanks to …
Share Your Holiday Party Pics, Audio and Video
Since it’s holiday party time this week’s program contains the interview I did with Illinois, Leigh Ann and Kelly at BCS Communications during their annual party. If you’re having a party please send me pictures, audio or video to share with the rest of the agricultural marketing world. BCS Communications is in its 5th year and as you’ll hear the …
Farm Broadcasting’s Future
Some highlight audio clips are featured in this week’s program. I asked past NAFB President, Pam Fretwell and new NAFB VP, Greg Akagi, what they think is the future of farm broadcasting. I think you’ll hear that both are certain there is a good future. I’m also including the full presentation that Paul McKellips made at one of the NAFB …
Farm-City Week Kicks Off Friday
It’s time to thank our farmers and ranchers as National Farm-City Week kicks off on Friday. The National Farm-City Council has been organizing this event since the late 1950’s according to this year’s Chairman, Al Pell, AgDay TV. I spoke with Al at the National Farm-City Week Kickoff Luncheon last week. He talks about the organization and why they hold …
Agrimarketing Magazine Goes Digital
Reaching people who live the country life has been the subject of several articles in Agrimarketing Magazine. That’s why Lynn Henderson, Publisher, was on hand at the Country Living Outlook Conference. Lynn says that the rural lifestyle market presents a significant opportunity for traditional agribusiness companies. Besides talking about country living we also talked about Agrimarketing Magazine going digital. I …