I don’t know about you but I’ve wondered just what Angus Productions, Inc. does. When I got into the media room at the Cattle Industry Convention early last week I saw these little cards promoting www.4cattlemen.com and they said it’s producted by API. That raised even more questions in my mind after visiting the site.

So to learn more I interviewed Shauna Hermel, Editor, Angus Productions Inc. before the convention ended last week. Shauna says they publish Angus Journal and Angus Beef Bulletin. Additionally, they have a special services department and a newly created media department to help cattle producers promote their herd by providing things like custom writing services.

She says that www.4cattlemen.com is now in its 6th year and that they provide coverage of 4 major shows per year. Besides the Cattle Industry Convention they do the Beef Improvement Federation, National Angus Conference and Range Beef Cow Symposium and they’re thinking about adding more. She says they bring several staff members to the shows with some doing written summaries of the meetings and others doing video production which she says they’re doing more and more of.

This week’s program ends with music from the Podsafe Music Network. It’s called “Machinery” by the Might Could. I picked this song since I’ll be attending this week’s National Farm Machinery Show. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 158 (16 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast158-2-11-08.mp3

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