Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed. At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. …
Learn About The Alliance For Abundant Food & Energy
You’ve probably heard about the Alliance For Abundant Food and Energy. But do you know what it’s all about? Well fear not because in this week’s program I interview Alliance Executive Director, Mark Kornblau. He describes their mission, why a new organization was needed and the marketing tactics they’re employing to get their message out. The Alliance for Abundant Food …
Increasing AgrAbility
A great project to help farmers with disabilities or injuries is the AgrAbility Project. This is a national project which is handled by various state organizations. While I was at Sunbelt Ag Expo, I spoke with AgrAbility In Georgia Project Manager, Rebecca Brightwell. She describes how they help farmers in need so they can keep on farming. For example, they …
Catching Up With Ev Griner
During last week’s Sunbelt Ag Expo the first person I interviewed was Ev Griner. Ev has been in broadcasting since 1948 (60 years)! He’s an icon of the farm broadcasting business in the deep southeast and is still producing daily programming for Southeast AgNet. I’ve known Ev for a lot of years but hadn’t seen him in over 10 years. …
Advice On Reaching The Ruralpolitans
In this week’s ZimmCast you’ll hear the viewpoints of two industry leading experts on the rural lifestyle market. It seems like this is all anyone wants to talk about in the agrimarketing world these days. Keep your eye on AgWired if you’d like to learn more about it. The Marketing Director for John Deere Commercial and Consumer Equipment is Dennis …
Dairy Expo Talk
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” Last week’s World Dairy Expo provided another opportunity to see a lot of my friends in the agricultural marketing world. …
Woodward Has Two Rivers
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” In this week’s program we’ll learn about the Woodward Communications acquisition of Two Rivers Marketing. I spoke with Greg Ehm, …
Gary Schulz Raisin The Bar
Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview. That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago …
Reviewing Farm Science
I think this year’s Farm Science Review has had the best weather of any farm show I’ve ever attended. Of course they had to go through some nail-biting times just prior to the show when the remnants of Hurricane Ike blew through. In this week’s show I talk with show manager, Chuck Gamble. He says he’s all about promoting agriculture. …
Ready To Call It An AgNite
Cindy and I were so impressed with AgNite that we just had to talk about it on this week’s ZimmCast. Let’s face it. Get over 5,000 people together and have the whole thing hosted by ag companies and organizations that don’t always see eye to eye and I’d say you’ve accomplished something! This week’s program includes an AgNite wrap-up with …