What’s new in the world wide web? Lots of things. In this week’s program I’m sharing a conversation with Quentin Rund, PAQ Interactive. Quentin’s company is putting on the InfoAg Conference that’s taking place right now in Springfield, IL. We sat down and chatted about websites, apps and social media. PAQ Interactive is a technology services company specializing in Web …
Growing AgCareers
There’s never been a better time for careers in agribusiness with a bigger variety of jobs that span the spectrum from production to promotion. “I just feel like it’s a very exciting time to be in agribusiness,” says Eric Spell, president of AgCareers.com. He should know, since they have been specializing in human resource services to the agriculture and food …
Food Bloggers Get Out On The Farm
Would you be surprised to know that many food bloggers aren’t real familiar with where the food they write about comes from? Probably not. Most people today do not understand how food is produced and have no real connection to the farm regardless of what kind of food or farm you’re talking about. The Iowa Corn Growers have done something …
Corn Board Manufacturing
We’ve all heard about “new uses” for corn. How about skateboards? That’s just the first of many products planned by Corn Board Manufacturing, Inc. according to founder Lane Segerstrom. I just got off the phone with Lane and our conversation is this week’s program. Lane grew up on an Iowa farm and has founded a company that uses technology developed …
Irish Agricultural Journalism
The ZimmCast takes an Irish turn this week. I visited with agricultural journalist, Damien O’Reilly. Damien works for the Irish National Television and Radio Broadcaster, RTE where he hosts a weekly show called, “Countrywide.” The show is the evolution of “Farmweek” which was very production agriculture focused. The change in the show allows for more rural lifestyle content while still …
Alltech Gets New Media
This week’s program features a conversation I had at last week’s Alltech International Symposium with Billy Frey, Digita Marketing Manager. Billy was on the program with a session titled, “Precision Marketing: Don’t “get what you pay for,” only pay for what you get. His session was part of a new educational track called the New Ag Network. This track was …
Getting With Gibbs & Soell
Gibbs & Soell is the highlight in this week’s ZimmCast. This is another installment in my series of interviews with the leadership of agricultural marketing and communications agencies. I spoke with Ann Camden, Senior Vice President. You can bet we talked about social media and how that has impacted their business. But we also talked about sustainability. Gibbs & Soell …
Hondo Group Happenings
My on-going series of interviews with the leadership at agricultural advertising and public relations agencies continues again this week. I just got off Skype with Lynn Balinas, President, The Hondo Group. Lynn has a long background in agribusiness with several companies. That work took him all the world after which he joined the “agency world.” He wound up in Texas …
WillowTree Makes Mobile Beautiful
Mobile apps are where it’s at. That’s kind of the theme of this week’s program. I’ve been asked many times who developed the AgWired App? The answer is WillowTree Apps. In this week’s program you can listen to my conversation with Tobias Dengel, CEO. Tobias says the company was started in 2007 by Michael Prichard and has grown significantly. That’s …
Cow Art And Social Media
Cow artist and veterinarian, Kathy Swift, is also a board member of the AgChat Foundation. We got to visit while I was in Gainesville, FL doing a little John Deere work. Our conversation is ZimmCast number 300! I guess that’s a milestone of sorts. You figure out how many years that is. With the AgChat Foundation recently turning one year …