My on-going series of interviews with the leadership at agricultural advertising and public relations agencies continues again this week. I just got off Skype with Lynn Balinas, President, The Hondo Group. Lynn has a long background in agribusiness with several companies. That work took him all the world after which he joined the “agency world.” He wound up in Texas …
WillowTree Makes Mobile Beautiful
Mobile apps are where it’s at. That’s kind of the theme of this week’s program. I’ve been asked many times who developed the AgWired App? The answer is WillowTree Apps. In this week’s program you can listen to my conversation with Tobias Dengel, CEO. Tobias says the company was started in 2007 by Michael Prichard and has grown significantly. That’s …
Cow Art And Social Media
Cow artist and veterinarian, Kathy Swift, is also a board member of the AgChat Foundation. We got to visit while I was in Gainesville, FL doing a little John Deere work. Our conversation is ZimmCast number 300! I guess that’s a milestone of sorts. You figure out how many years that is. With the AgChat Foundation recently turning one year …
Harvesting Ideas at 2011 Agri-Marketing Conference
Welcome to Agri-Marketing Conference Week. It is one of our favorite times of the year because it was seven years ago that Cindy and I attended and introduced people to ZimmComm New Media. We hope to see you in Kansas City in person or online. You can find us in our booth at this year’s Connection Point trade show. I …
Farmers Speaking Out On Social Media
You should know by now that the AgChat Foundation has turned one year old this week and the weekly AgChat Twitter conversation is two years old. I’ll bet even Michele Payn-Knoper (founder) would not have predicted that! So the baby is growing up and there’s lots of interesting things going on as this farmer led organization continues to plough new …
Agricultural Impact of Disaster in Japan
The disaster in Japan due to the earthquake and tsunami is terrible, especially in terms of the loss of human life. Our hearts and prayers go out to the people who have lost their life or loved ones. Cindy and I had the opportunity to visit Japan when the International Federation of Agricultural Journalists held its annual Congress there in …
Precision Laboratories Helping Farmers Mix It Up
It’s Spring folks and that means it’s about time for farmers to get in the field! And just in time to help them out, Precision Laboratories has a mobile application that will be very helpful. It’s the Mix Tank App which was just recently announced. In this week’s program we’re going to learn more about it and the company. I …
Media Partnering With AgHaven
Let’s learn more about this new thing called AgHaven in this week’s program. In the photo below you can see AgHaven President, Srik Soogoor, discussing the agricultural search engine and social networking community that’s a whole lot more, during Commodity Classic. One of the board members of AgHaven is Tom Taylor, High Plains Journal. I sat down with Tom during …
Measuring the Unmeasurable
Measuring the effectiveness of social media really is possible – if know what you want to measure and what tools to use. At the Agricultural Relations Council annual meeting in Ft. Myers last week, we had a presentation from The Center for Public Issues Education – or simply the PIE Center – which is located at the University of Florida’s …
McCormick Company Is Fully Integrated
Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President. Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and …