RFA Ethanol Podcast

Dupont Supports Ethanol Production

Laura McNamara

Ethanol production has taken off and DuPont is now offering corn growers a way to measure the demand for corn in ethanol production. Dupont says its QualiTrak technology will help spur the growth of the ethanol industry. Ethanol plants have a new tool to enable them to increase the amount of ethanol they produce per bushel of grain. DuPont business …

Agribusiness, Corn, Ethanol, Farming, Technology

Case IH Caters to Large Western European Operations

Laura McNamara

Large, professional operations, that’s what Case IH focuses on in Western Europe. So, it’s fitting that Case IH is introducing the largest tractor to ever hit the European Market at the farm machinery event in Europe, Agritechnica 2007. The new MAGNUM 335 delivers up to 368 hp with 1,900 rev/min. Case IH also claims the MAGNUM 335 delivers the highest …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, Technology, Tractor

John Deere iSolutions Make Precision Technology Easy to Understand

Laura McNamara

One of the biggest client-customer programs offered at the John Deere Agritechnica exhibit is the iSolutions program. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, explains that AMS technology is well known in both North America and Europe, but the technology is less understood in Europe. He says iSolutions is meant to explain …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology

Europe is Crazy for Combines

Laura McNamara

John Deere offers five times as many combines in Europe as it does in North America. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says combines are a popular product in Europe with John Deere offering 5 different lines of combines, with a total of 27 different models. John Deere’s newest series, the …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, John Deere, Technology

John Deere Tractors Useful for North America, Popular in Europe

Laura McNamara

Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says sales of the 9030 tractor are really starting to take off in Europe, particularly in Russia where the 9030 even won a gold at a farm machinery show. Paul says the 8030 series is another Waterloo, Ontario, Canada tractor series that’s picking up clout …

Agribusiness, Audio, Farm Shows, Farming, International, Technology

John Deere Committed to Consumers at Agritechnica 2007

Laura McNamara

It’s hard to miss the eight moving, hi-definition flat screen T.V.s, the blonde German actor, and the big moving E Premium Series tractor on the John Deere stage. The screens, actor and tractor would put on a show regularly throughout the day highlighting the key products and technology Agritechnica attendees will find at the John Deere exhibit from November 13 …

Agribusiness, Audio, Education, Equipment, Farm Shows, Farming, International, John Deere, Technology

Road Savvy Sprayer

Laura McNamara

The technology behind the 730 series sprayers is child’s play for Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East. Paul says these sprayers can retract to dimensions suitable for road travel at the push of a button. The 730i series sprayers can also travel up to a speed of about 12 mph in …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology

Self-Propelled Sprayer Debuts on Consumer Market at Agritechnica

Laura McNamara

John Deere has officially introduced its first ever self-propelled sprayer for the European market, the 5430i, as one of the latest options in sprayer technology at Agritechnica 2007. The Manager of John Deere advertising in Africa, Europe and the Middle East, Paul Leathem, says European business is moving away from mounted sprayers and is demanding more self-propelled technology. He says …

Agribusiness, Audio, Equipment, Farming, International, John Deere, Precision Agriculture, Technology

E Premium Pride

Laura McNamara

John Deere’s E Premium Series tractors are the first designs to introduce an electrical power network for operating tractors. The new electrically powered generator produces up to 20 kW of electric power at an engine speed of 1800 rpm. In an earlier post, I detailed just how this new electric power system works. But, our group of reporters traveling with …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, John Deere, Technology, Tractor

Agritechnica Creates Company-Consumer Dialouge for John Deere

Laura McNamara

It’s not ALL about showing off at the world’s largest farm machinery show. At least, not for John Deere. Sure, the event is a forum meant to showcase products from competitors throughout Europe. But for one of two presidents of the John Deere worldwide agricultural operations, Mark von Pentz, Agritechnica also gives companies like John Deere the chance to hear …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology