The technology behind the 730 series sprayers is child’s play for Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East. Paul says these sprayers can retract to dimensions suitable for road travel at the push of a button. The 730i series sprayers can also travel up to a speed of about 12 mph in …
Self-Propelled Sprayer Debuts on Consumer Market at Agritechnica
John Deere has officially introduced its first ever self-propelled sprayer for the European market, the 5430i, as one of the latest options in sprayer technology at Agritechnica 2007. The Manager of John Deere advertising in Africa, Europe and the Middle East, Paul Leathem, says European business is moving away from mounted sprayers and is demanding more self-propelled technology. He says …
E Premium Pride
John Deere’s E Premium Series tractors are the first designs to introduce an electrical power network for operating tractors. The new electrically powered generator produces up to 20 kW of electric power at an engine speed of 1800 rpm. In an earlier post, I detailed just how this new electric power system works. But, our group of reporters traveling with …
Agritechnica Creates Company-Consumer Dialouge for John Deere
It’s not ALL about showing off at the world’s largest farm machinery show. At least, not for John Deere. Sure, the event is a forum meant to showcase products from competitors throughout Europe. But for one of two presidents of the John Deere worldwide agricultural operations, Mark von Pentz, Agritechnica also gives companies like John Deere the chance to hear …
New Look for John Deere at Agritechnica 2008
The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. …
Factory Fresh
There’s nothing like a fresh coat of crisp, bright green and a sassy, bold yellow to give real meaning to the term “factory fresh.” But, our group of reporters got to see more than just fresh paint on our tour of the John Deere facilities in Mannheim. We saw workers grinding out gears and assembling the nuts and bolts of …
Getting to Know John Deere in Germany
John Deere Werke Mannheim just celebrated it’s 50th year last year and Dr. Oliver Neumann says that milestone marked some remarkable accomplishments for John Deere. The most notable, Oliver says, is John Deere’s strong presence in the European market. Oliver says in the past 5 years, John Deere has nearly doubled its sales in the European market. European Beginnings It …
John Deere To Win Gold for E-Premium Power-House
Imagine a tractor that gave farmers enough light to work in the dark. Imagine a tractor that could be a portable, off-site power outlet. Imagine a tractor that has more “get up and go.” Bah. One might think that’s “unheard of”… well, before you scoff, think again. John Deere Werke Mannheim is poised to unleash a new series of E-Premium …
Innovations, Trends and Visions… In Germany
For the next couple of days, Agwired.com is going to be your portal to one of the world’s biggest showcases for farm equipment. I’ve made my way all the way from Kansas City, MO to Frankfurt, Germany to cover Agritechnica 2007. This event is being held next week, November 13 through 17, but John Deere is hosting a group of …
Ag in the Kitchen Inspires New Gaming Software
We’ve seen video games based off movies and books and movies based off video games. But, how about video games derived from T.V. shows? Better yet, how about cooking shows? Ludia Inc. is teaming up with Granada America Digital Media to offer a gaming version of the “Hell’s Kitchen” television series. The multi-year, worldwide exclusive agreement with Granada will see …