The top players of the popular on-line game FarmVille will get a taste of reality as they leave the virtual farm this month to plant a real fruit orchard in the real town of Farmville, Virginia – courtesy of Edy’s Fruit Bars. The new orchard in Farmville, VA commemorates a branded integration between Edy’s Fruit Bars and FarmVille. From June …
Crisis Management Coalition
Peter Kerr has worked with a lot of people in agriculture and he found that many are not prepared for a crisis and can’t afford to hire a public relations firm to help them deal with one when it happens. So what he’s doing is bringing together farmers and agribusinesses in a coalition to “help each other out.” He has …
Seed to Succeed Grant Awarded
Harvest PR & Marketing, Inc. has once again awarded its Seed to Succeed nonprofit PR grant, valued at $20,000, to the AgChat Foundation, an organization dedicated to empowering farmers and ranchers to effectively tell their story using social media. AgChat Foundation, which celebrated its one-year anniversary April 5, debuted the “Agvocacy 2.0 Training” in Chicago last August for a select …
Public Relations Etiquette
When I bring up PR etiquette in a conversation it usually generates a few chuckles. Now why would that be? Maybe I should refer to this as public relations professionalism. Whatever you want to call it the recent Ag Media Summit provided several opportunities to comment on it. During the event’s InfoExpo I had two situations that provide a real …
New Paint Scheme for Farm American Car
Colorado Farm Bureau informed us today that the Farm American Chevrolet that will debut at the Brickyard 400 Sprint Cup race in Indianapolis on Sunday has a different look than when it was on display at NAMA earlier this year. As you can see here, the No. 78 Farm American Chevrolet is now a bright green, yellow, blue and white …
AgChat Foundation Receives Seed To Succeed Grant
Harvest PR & Marketing has just announced the recipient of its second annual Seed To Succeed nonprofit PR Grant. It’s the AgChat Foundation! The grant is valued at $20,000. Harvest PR’s grant will help the start-up nonprofit spread its “agvocacy” message and share news of its core program areas, including Agvocacy Training and Technology Scholarships. “The AgChat mission really resonated …
Ag Media Convergence
Media convergence is defined as: “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” Source: Encyclopedia Britannica We’re really seeing this in agricultural communications today. New media is not just …
Public Relations Ducks Unlimited Style
In ZimmCast number 250 learn how Ducks Unlimited does public relations. I can’t believe I’ve done 250 of these. The first posted version of the ZimmCast was January 31, 2005! I wish I could say it seems like only yesterday but it really doesn’t. Getting on to the topic of this week’s program, I recorded the presentation made by Tony …
Developing The Brand
Since I have returned to my family’s cattle operation, I’ve quickly been put in charge of all marketing efforts. For the fair, I developed a brochure about our business, as well as designed stall cards to display information about our cattle. My next task is improving our website (it’s in need of dire help), and starting up a newsletter for …
Pitching Stories To Bloggers
If you’re interested in learning something about pitching stories to bloggers you might want to participate in a today’s webinar that’s part of the Communicating Renewables Webinar series. There’s still time to register. All the information is posted below. Although our topic is energy, the things we’ll discuss are applicable to any industry. I’m one of the presenters. If you’ve …