Novus Stays Close to Customers

Cindy Zimmerman

Novus International Executive Vice President of marketing and sales Giovanni Gasperoni, pictured here with a delegation from Thailand, seemed to know everyone at the International Poultry/Feed Expo in Atlanta last week and he greeted them all as close friends. His genuine and effusive personality reflects his passion for the business of animal agriculture and the people in the industry who …

Audio, International, Novus International, Poultry, Poultry Expo

Elanco Enhances Commitment to Food Safety

Cindy Zimmerman

Elanco has launched a new business platform focused on food safety that includes new products for both poultry and beef processing plants. For poultry, AviBrom™ is a post-harvest carcass rinse that reduces Salmonella pathogens during processing. Research has shown up to a 2.5-log reduction1 in post-chill whole-carcass Salmonella levels when using AviBrom. “AviBrom works in a wide range of water …

Beef, Elanco, Food, Poultry

Novus Sponsors World Ag Forum Regional Roundtables

Cindy Zimmerman

During the International Poultry Expo/International Feed Expo in Atlanta last week, Novus International was promoting some World Agricultural Forum (WAF) regional roundtables that will be held during this off year for the World Ag Congress. I talked with Novus president and CEO Thad Simons and World Ag Forum president and CEO Kathy Moldthan about how they are working together on …

Novus International, Poultry, Poultry Expo

Animal Ag Sustainability Summit at Poultry Expo

Cindy Zimmerman

The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta. C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage …

Novus International, Poultry, Poultry Expo, Sustainability

Late Harvest Raises Mycotoxin Concerns for Poultry

Cindy Zimmerman

Mycotoxins can be an issue in feed anytime, but with the late, wet harvest in 2009 there is an extra level of concern this year and it was a topic of discussion for poultry producers and industry representatives meeting at the International Poultry Expo/Feed Expo in Atlanta this past week. “This is a year when we should be extra sensitive, …

Animal Health, Novus International, Poultry, Poultry Expo

Poultry Association Elects New Officers

Cindy Zimmerman

The U.S. Poultry & Egg Association elected the 2010 slate of officers and directors during the International Poultry Expo. The new chairman of the organization is Steve Willardsen (left) of Cargill Value Added Meats, Wichita, KS. He was presented with the traditional “working man’s gavel” by 2009 chairman Monty Henderson, George’s, Inc., Springdale, AR. Thanks to USPOULTRY communications director Larry …

Novus International, Poultry, Poultry Expo

Novus Welcomes Baseball Great to Poultry Expo

Cindy Zimmerman

Novus International brought a game changing baseball great to the International Poultry Expo in Atlanta to symbolize their company strategy of changing the game in livestock productivity to meet the challenge of feeding a growing global population. Baseball Hall of Fame pitcher Bob Gibson, who played for the St. Louis Cardinals from 1959-1975, was a big hit at the Novus …

Novus International, Poultry, Poultry Expo

Qualisoy Improving Feed for Poultry

Cindy Zimmerman

Philip Lobo and Mandy Heth are representing the Qualisoy program of the United Soybean Board here at the International Poultry Expo/International Feed Expo in Atlanta, talking to poultry producers about the ways they are working to make soybean meal even better for birds. “We’ve just recently developed a special soybean that is going to deliver a soybean that has more …

Audio, Novus International, Poultry, Poultry Expo, Soybean, USB

Good Gut Health for Poultry

Cindy Zimmerman

Gut health is important for poultry producers, not just for the health and performance of their flocks, but also from the standpoints of food safety and animal welfare – probably two of the most important issues for the animal agriculture industry as a whole. I talked with Novus International poultry veterinarian Dr. Marco Quiroz about the importance of poultry producers …

Animal Health, Audio, Novus International, Poultry, Poultry Expo

Poultry President Pleased With Expo

Cindy Zimmerman

The president of the US Poultry and Egg Association is pretty pleased with the turnout at this year’s International Poultry Expo, which looks to be better than a year ago, despite the condition of the economy. “This is our 62nd show here in Atlanta,” John Starkey told me during an interview in the media room overlooking the trade show floor. …

Audio, Novus International, Poultry, Poultry Expo